Tomima Edmark | |
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| Born | Tomima L. Edmark 1957 (age 66–67) Seattle, Washington, UB |
| Alma mater | Stephens College The University of Texas at Austin |
| Occupation(s) | Author and founder of HerRoom and HisRoom |
| Parent(s) | Karl W. Edmark and Mary Middlestate Miller |
| Website | www |
Tomima Edmark (born 1957) is an American entrepreneur, [1] author, and inventor of TopsyTail, Halo Hat and Bowrette. She is the founder of HerRoom and HisRoom, an online lingerie and men's underwear retailer based in Dallas, Texas.
Edmark earned a BFA and BA degree from Stephens College in Columbia, Missouri in 1979 and then she attended The University of Texas at Austin where she completed an MBA degree in 1983. [2]
In 1984, after receiving her MBA, she worked with IBM as a marketing executive in Dallas, [3] before leaving in 1992. [4]
In 1989 Edmark filed for TopsyTail patent, received in April 1991 and established TopsyTail Corp. to market and sell the product. [5] TopsyTail earned more than $150 million in revenue. [4]
In 1994 Edmark introduced the Bowrette, a barrette patterned after the TopsyTail that turns ribbons and scarves into hair ornaments. [2] [6]
In 1998, Edmark began an e-commerce retail start-up The Andra Group. [7] She launched HerRoom on March 3, 2000 [8] and the men’s site, HisRoom.com was launched two years later. [9] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online. [10] [11] [12] [13]
In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front. [14]
Edmark has been featured on television shows like Good Morning America, Dateline NBC, 20/20, The Oprah Winfrey Show [3] and in business publications like Forbes Magazine, and The Wall Street Journal. [5]
Herminie Cadolle (1845–1926) was a French inventor of the modern bra and founder of the Cadolle Lingerie House. Cadolle was born, raised, and lived much of her early life in France. She was a close friend of the insurrectionist Louise Michel, who participated in the Paris Commune of 1871. Fearing state repression after the murderous defeat of the Commune uprising, Cadolle and her family fled for safety to Buenos Aires, Argentina. In 1887, Cadolle opened a shop selling made-to-measure underwear. In 1889, Cadolle returned to Paris where she opened a similar lingerie workshop. There, she invented a two-piece undergarment. The lower part was a hybrid-corset for the waist and the upper supported the breasts by means of shoulder straps. A patent for the invention was filed in 1889. Cadolle exhibited her invention at the Great Exposition of 1900 and by 1905 the upper half was being sold separately as modern-day bras.
Heather Renée Sweet, known professionally as Dita Von Teese, is an American vedette, burlesque dancer, model, and businesswoman. She is credited with re-popularizing burlesque performance, earning the moniker "Queen of Burlesque".
Frederick's of Hollywood is an American lingerie brand formerly with stores in shopping malls across the United States. In 2015, all 111 retail stores were closed before a bankruptcy filing. The brand was acquired by Authentic Brands Group and was relaunched as an online-only store, FOH Online Corp. In 2018, Naked Brand Group, Inc. acquired FOH Online Corp.
Petronėlė Gerlikienė, née Kromelyte, was a Lithuanian painter and textile folk artist. She lived and worked in a farm in Samogitia; after retiring, she moved to Vilnius to live with her son's family. Gerlikiene began creating large-scale tapestries in 1972, paintings in 1976 and began participating in exhibitions in 1974. Petronele Gerlikiene's art has won recognition and numerous prizes in Lithuania and abroad.
HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.
The history of bras is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time.
Bra size indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso, and one or more letters that indicate the breast cup size. Bra cup sizes were invented in 1932 while band sizes became popular in the 1940s. For convenience, because of the impracticality of determining the size dimensions of each breast, the volume of the bra cup, or cup size, is based on the difference between band length and over-the-bust measurement.
A bra, short for brassiere or brassière, is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise.
Josie Natori is a Filipino-American fashion designer and the CEO and founder of The Natori Company. Natori served as a commissioner on the White House Conference on Small Business. In March 2007 she was awarded the Order of Lakandula, one of the highest civilian awards in the Philippines. In April 2007, Natori received the "Peopling of America" Award from the Statue of Liberty - Ellis Island Foundation. She often says her business philosophy is based around an "East-West mix" of culture and design.
Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when Victoria's Secret became the largest lingerie retailer in the United States.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the sleeveless shirt, but later evolved into provocative, controversial fashion statements. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as Founder and Creative Director of Pleasure State and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates, also Cohen is known as the inventor of the Biofit uplift bra.
La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.
Journelle is a luxury lingerie company based in New York. Founded by Claire Chambers, the name Journelle comes from the archaic French word journellement meaning 'daily', as lingerie is designed to be worn every day.
Baci Lingerie is a large retailer of women's lingerie founded in the United States, with multiple stores located internationally on several continents.
True & Co. is an American online lingerie startup, headquartered in San Francisco, California.
In Western society, since the 1960s, there has been a slow but steady trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism, but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham's show Girls."
ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.
Fleur du Mal is a lingerie and ready-to-wear brand that sells at retailers including Shopbop, Barneys, and Net-a-porter. The company was founded in 2012 by Jennifer Zuccarini.
Cora Harrington is an American writer and lingerie expert. She is the founder and editor-in-chief of the blog The Lingerie Addict (2008–2022). In 2018, she released the book In Intimate Detail: How to Choose, Wear, and Love Lingerie.
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