Tomima Edmark | |
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| Born | Tomima L. Edmark 1957 (age 67–68) Seattle, Washington, US |
| Alma mater | Stephens College The University of Texas at Austin |
| Occupation(s) | Author and founder of HerRoom and HisRoom |
| Parent(s) | Karl W. Edmark and Mary Middlestate Miller |
| Website | www |
Tomima Edmark (born 1957) is an American entrepreneur, [1] author, and inventor of TopsyTail, Halo Hat and Bowrette. She is the founder of HerRoom and HisRoom, an online lingerie and men's underwear retailer based in Dallas, Texas.
Edmark earned a BFA and BA degree from Stephens College in Columbia, Missouri in 1979 and then she attended The University of Texas at Austin where she completed an MBA degree in 1983. [2]
In 1984, after receiving her MBA, she worked with IBM as a marketing executive in Dallas, [3] before leaving in 1992. [4]
In 1989 Edmark filed for TopsyTail patent, received in April 1991 and established TopsyTail Corp. to market and sell the product. [5] TopsyTail earned more than $150 million in revenue. [4]
In 1994 Edmark introduced the Bowrette, a barrette patterned after the TopsyTail that turns ribbons and scarves into hair ornaments. [2] [6]
In 1998, Edmark began an e-commerce retail start-up The Andra Group. [7] She launched HerRoom on March 3, 2000 [8] and the men’s site, HisRoom.com was launched two years later. [9] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online. [10] [11] [12] [13]
In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front. [14]
Edmark has been featured on television shows like Good Morning America, Dateline NBC, 20/20, The Oprah Winfrey Show [3] and in business publications like Forbes Magazine, and The Wall Street Journal. [5]
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