Total Gym

Last updated
Total Gym
TypeFitness Training Equipment
InventorTom Campanaro

Total Gym is a fitness equipment brand created by Tom Campanaro and Doug Marino in 1974. It was founded in San Diego, California. Total Gym is marketed and sold by brands Total Gym Commercial, Ltd., and Total Gym Fitness.



Campanero and Marino designed the first Total Gym incline trainer in 1974. [1] In 1976, Dale McMurray and Larry Westfall were brought on as additional business partners. In that same year, the first Total Gym TV commercial hit the market. [2] In 1988, Total Gym moved into the physical therapy field, and [ citation needed ] as of February 2022 most or all of the home equipment line is made in China. [ citation needed ]


In 1996, Campanaro made a deal with American Telecast Products to produce the first Total Gym infomercial, which featured Chuck Norris and Christie Brinkley as spokespersons. [3]


Total Gym has become one of the longest-running fitness infomercials in history. [4] The company's infomercials are broadcast to over 85 countries, with more than 4 million units sold [5] , and is reported to be one of the best-selling infomercial products of all time. [6]

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  1. Writer, Chuck Leve-contributing (2017-08-09). "The Campanaro Family of San Diego: Functional Training Before Functional Training". Club Industry. Retrieved 2022-12-05.
  2. "History". Total Gym® - Global Leader in Functional Training Since 1974. Retrieved 2024-02-04.
  3. "These Celebrities Cashed in Big With Infomercials". Yahoo Finance. 2019-04-24. Retrieved 2024-03-22.
  4. "History". Total Gym® - Global Leader in Functional Training Since 1974. Retrieved 2024-04-06.
  5. Leve, Chuck (Aug 9, 2017). "The Campanaro Family of San Diego: Functional Training Before Functional Training". American Spa. Retrieved 2024-04-06.
  6. Staff, T. R. (2014-06-28). "The 10 Best-Selling Infomercial Products of All Time". TheRichest. Retrieved 2024-04-09.