Industry | Advertising, Marketing, Design, Interactive, Media, Strategy |
---|---|
Founded | 2001 |
Headquarters | , |
Area served | Global |
Key people | Founders: Adam Kleinberg, Theo Fanning, Paul Giese |
Number of employees | 40 employees |
Website | www.tractionco.com |
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly, Walmart, ZoneAlarm. [1]
The agency was founded in 2001 as Traction Corporation by Adam Kleinberg, Paul Giese, Theo Fanning and Michele Turner. The founding partners had previously worked together at Think New Ideas, a new media pioneer with heavy investments from Omnicom. Michele Turner left the company in 2009.
In 2006, Traction Corporation started a creative staffing agency called SubTraction. [2] In 2009, Traction acquired 8 Speed Multimedia, a provider of dynamic media. [3]
The agency broadened its services to include Media in 2013.
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