![]() | |
Industry | Advertising, Marketing, Design, Interactive, Media, Strategy |
---|---|
Founded | 2001 |
Headquarters | , |
Area served | Global |
Key people | Founders: Adam Kleinberg, Theo Fanning, Paul Giese |
Number of employees | 40 employees |
Website | www.tractionco.com |
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly, Walmart, ZoneAlarm. [1]
The agency was founded in 2001 as Traction Corporation by Adam Kleinberg, Paul Giese, Theo Fanning and Michele Turner. The founding partners had previously worked together at Think New Ideas, a new media pioneer with heavy investments from Omnicom. Michele Turner left the company in 2009.
In 2006, Traction Corporation started a creative staffing agency called SubTraction. [2] In 2009, Traction acquired 8 Speed Multimedia, a provider of dynamic media. [3]
The agency broadened its services to include Media in 2013.
Razorfish, part of Publicis Groupe, is one of the world's largest interactive agencies. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Mental Floss is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City, United States. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.
Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.
Anoto Group AB is a Swedish cloud based software provider (SaaS). It primarily dispenses patented dot pattern technology which provides a methodology for accumulating digital big data from analogue inputs.
Rex Weyler is an American-Canadian author, journalist and ecologist. He has worked as a writer, editor, and publisher. In the 1970s, Weyler served as a director of the original Greenpeace Foundation, and as campaign photographer and publisher of the Greenpeace Chronicles. He was a cofounder of Greenpeace International in 1979.
Stein IAS is a global advertising and marketing agency with strategic locations across Americas, EMEA and APAC.
SMITH, formerly called Ascentium, is an advertising agency with headquarters in Seattle. As of November 2012 Smith employs over 300 people in Seattle, Portland, Spokane, Atlanta, Ottawa-Gatineau and Toronto. In 2012, the company was rebranded as "Smith" and relocated its headquarters to Seattle.
The Hoffman Agency is a global public relations firm with headquarters in Silicon Valley and offices in Europe, Asia-Pacific and the United States.
Siteworx, LLC is a digital consultancy. The agency is best known for its work with large companies such as Time Warner Cable, Citrix, and Mandarin Oriental Hotel Group.
Sullivan is an independent, WBENC-certified woman-owned, brand agency located on the High Line in New York City. Founded in 1990 by Barbara Apple Sullivan, Managing Partner, it has been named an Inc. 5000 "Fastest Growing Company" for eight consecutive years (2010-2018). Working primarily with a roster of blue-chip clients, Sullivan produces integrated marketing, design and digital experiences with a specialty in technology, financial services, higher education and lifestyle.
James Hilton is an English designer based in London.
Method, Inc. is a global design and engineering firm with offices in New York City, Charlotte, Atlanta, Denver, and London.
Bob Cohn is an American journalist. He is the president of the Economist.
Huge is an experience design and digital marketing agency. The company was founded in DUMBO, Brooklyn, and was named one of Advertising Age's 10 A-List agencies in 2012 and Digiday's Most Innovative Agency in 2016.
Gush Ad is an online social media marketing and advertising platform by Gushcloud International that connects brands with consumers. It hosts an online rewards programme where consumers are incentivized as they interact with advertisements, enabling them to earn real money and rewards from the platform.
Portal A is a digital content company that creates branded and original entertainment. Portal A was founded by three childhood friends, Nate Houghteling, Kai Hasson, and Zach Blume. Portal A is independently owned with offices in SoMa and Downtown Los Angeles.
Solve is an independent advertising and branding agency based in Minneapolis, Minnesota. The agency was founded in late 2011 by CEO John Colasanti, President Corey Johnson and Executive Creative Directors Eric Sorensen and Hans Hansen. Prior to founding Solve, Colasanti and Johnson held executive leadership positions at Carmichael Lynch, while Sorensen and Hansen served as creative directors at Fallon Worldwide.
TubeMogul is an enterprise software company for brand advertising.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in Montreal, Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in Toronto, Ontario and maintains an office in Montreal. The company focuses on creating content for millennials and Gen Z’s in both Canada and the United States.