Traffic School by Improv

Last updated
Traffic School by Improv
Product type Traffic school, defensive driving, driver's education, insurance discount programs
OwnerInteractive Education Concepts (1989)
Country United States
Introduced1989 (1989)
Related brands The Improv
MarketsUnited States
TaglineRethink the ordinary... love learning again!
Website myimprov.com

Traffic School by Improv is an American company that provides behavior-based driver education, traffic school, defensive driving programs, and workplace safety courses. [1] The company employs the educational entertainment "edutainment" approach to teaching, which combines education with entertainment. The company claims that some of their courses "have shown a statistical improvement in reducing crashes and moving violations." [2]

Contents

Company

Traffic School by Improv was recognized on Inc. magazine's list of fastest-growing private companies in America from 2012 until 2016. [3] It was identified by the Los Angeles Business Journal as one of the top 100 fastest-growing private companies in 2015. [4] Traffic School by Improv's headquarters is in Woodland Hills, California. As of 14 September 2016, the company has a 4.7-star (out of 5) overall-satisfaction rating on ShopperApproved.com. [5]

Traffic School by Improv is one of several companies owned by Interactive Education Concepts, Inc. Established in 1994, Interactive Education Concepts also operates courses for drivers of all experience levels. Corporate fleet training and driving school partnerships exists under IMPROVLearning. Adult driver education, insurance discount, and court referred traffic citation courses exist under myIMPROV. Teen driver education and parent driver education resources can be found through DriverZ.

History

Traffic School by Improv was founded in 1980 by a Ukrainian-born entrepreneur, Gary Alexander, and the owner of the Hollywood Improv Comedy Club, Budd Friedman as Improv the Comedy Club Presents Traffic School. [6] Early classes were held at the comedy club itself, on Melrose Avenue in Los Angeles. Free passes to comedy shows at the club were given to students. [6]

Courses

Traffic school and defensive driving

Traffic School by Improv is approved by various state jurisdictions to administer defensive driving courses. [7] The courses, which may allow traffic offenders to have tickets waived, fines reduced, or penalty points eliminated, are intended both to entertain and to educate. [8] In some states, auto insurance rates may also decrease. [9] They offer Family Feud -style games for students, and graduation parties for students who successfully complete the course. [8]

The company is one of several comedy traffic schools in California. The New Yorker magazine has attributed their success in California to "environmental factors: an exceedingly car-rich urban sprawl and one of the world's largest populations of out-of-work actors." [6] Comedy traffic schools help actors working outside of show business make ends meet. [8] According to Alexander, the company "use[s] humor to deliver a very important message." [10]

The company also operates in states which prohibit "gimmicks or enticements, such as comedy or free gifts." [8] In those states, the company operates as the American Institute for Public Safety with non-comic instructors. [8] The company also offers classes online in partnership with Education Location, [9] but most users who choose the online option choose a text-only version rather than streaming video of a comedian. [8]

OSHA-compliance and workplace training

In 2014, Improv added a new website, www.ImprovSafety.com that offers safety training for employers. [11] The courses, which are constructed with the same Improv principles used in their driver education courses, include the Occupational Safety and Health Administration (OSHA) compliant Don't be a Derk, starring Pamela Anderson and Kato Kaelin.

Drivers education and insurance discount courses

While most customers who take a class are not novice drivers, [10] the company also offers drivers education and insurance reduction courses. [12]

Related Research Articles

<span class="mw-page-title-main">Driving</span> Operation of a vehicle

Driving is the controlled operation and movement of a vehicle, including cars, motorcycles, trucks, buses, and bicycles. Permission to drive on public highways is granted based on a set of conditions being met and drivers are required to follow the established road and traffic laws in the location they are driving. The word driving, has etymology dating back to the 15th century and has developed as what driving has encompassed has changed from working animals in the 15th to automobiles in the 1800s. Driving skills have also developed since the 15th century with physical, mental and safety skills being required to drive. This evolution of the skills required to drive have been accompanied by the introduction of driving laws which relate to not only the driver but the driveability of a car.

<span class="mw-page-title-main">Self-driving car</span> Vehicle operated with reduced human input

A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input. Self-driving cars use sensors to perceive their surroundings, such as optical and thermographic cameras, radar, lidar, ultrasound/sonar, GPS, odometry and inertial measurement units. Control systems interpret sensory information to create a three-dimensional model of the surroundings. Based on the model, the car identifies appropriate navigation paths, and strategies for managing traffic controls and obstacles.

<span class="mw-page-title-main">American Automobile Association</span> Federation of motor clubs throughout the USA and Canada

American Automobile Association is a federation of motor clubs throughout North America. AAA is a privately held not-for-profit national member association and service organization with over 60 million members in the United States and Canada. AAA provides services to its members, including roadside assistance and others. Its national headquarters are in Heathrow, Florida.

<span class="mw-page-title-main">The AA</span> British motoring association

AA Limited, trading as The AA, is a British motoring association.

Vehicle insurance is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injury resulting from traffic collisions and against liability that could also arise from incidents in a vehicle. Vehicle insurance may additionally offer financial protection against theft of the vehicle, and against damage to the vehicle sustained from events other than traffic collisions, such as keying, weather or natural disasters, and damage sustained by colliding with stationary objects. The specific terms of vehicle insurance vary with legal regulations in each region.

<span class="mw-page-title-main">Defensive driving</span> Practice of anticipating dangerous driving situations

Defensive driving describes the practice of anticipating dangerous situations, despite adverse conditions or the mistakes of others when operating a motor vehicle. It can be achieved by adhering to general guidelines, such as keeping a two- or three-second gap between the driver's vehicle and the vehicle in front to ensure adequate space to stop. It is a form of training for drivers that goes beyond road rules and the basic mechanics of driving techniques. Defensive driving reduces the risk of collisions and improves road safety.

<span class="mw-page-title-main">IAM RoadSmart</span>

IAM RoadSmart formerly called the Institute of Advanced Motorists (IAM) is a charity based in the United Kingdom and serving nine countries, whose objective is to improve car driving and motorcycle riding standards, and so enhance road safety, by using the British police's system of car and motorcycle control commonly known as "the System". The System was devised in 1937 by racing driver Mark Everard Pepys, 6th Earl of Cottenham, to reduce accidents in police pursuits.

<span class="mw-page-title-main">American Family Insurance</span> American private mutual company

American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. A Fortune 500 company, its revenues were over $9.5 billion in 2017.

<span class="mw-page-title-main">National Safety Council</span> American nonprofit public service organization

The National Safety Council (NSC) is a 501(c)(3) nonprofit, public service organization promoting health and safety in the United States. Headquartered in Itasca, Illinois, NSC is a member organization, founded in 1913 and granted a congressional charter in 1953. Members include more than 55,000 businesses, labor organizations, schools, public agencies, private groups and individuals.

<span class="mw-page-title-main">Driver's education</span> Formal class or program that prepares a new driver for obtaining a license

Driver's education, driver education, driving education, driver's ed, driving tuition or driving lessons is a formal class or program that prepares a new driver to obtain a learner's permit or driver's license. The formal class program may also prepare existing license holders for an overseas license conversion or medical assessment driving test or refresher course. It may take place in a classroom, in a vehicle, online, or a combination of the above. Topics of instruction include traffic code or laws and vehicle operation. Typically, instruction will warn of dangerous conditions in driving such as road conditions, driver impairments, and hazardous weather. Instructional videos may also be shown, demonstrating proper driving strategies and the consequences for not observing the rules.

<span class="mw-page-title-main">Motorcycle training</span>

Motorcycle training teaches motorcycle riders the skills for riding on public roads. It is the equivalent of driver's education for car drivers. Training beyond basic qualification and licensing is available to those whose duty includes motorcycle riding, such as police, and additional rider courses are offered for street riding refreshers, sport riding, off-road techniques, and developing competitive skills for the motorcycle racetrack.

Many countries have adopted a penalty point or demerit point system under which a person’s driving license is cancelled or suspended based on the number of points accumulated by them over a period of time because of the traffic offenses or infringements committed by them in that period. The demerit points schemes of each jurisdiction varies. These demerit schemes are usually in addition to fines or other penalties which may be imposed for a particular offence or infringement, or after a prescribed number of points have been accumulated.

Online traffic school refers to a traffic school course that is completed over the Internet. These courses are similar in content to a traditional classroom traffic school course; however, online / internet traffic school allows the student to complete the course on his own time and at his own pace. Internet traffic school programs were born out of the concept of “home-study” traffic school and the increasing popularity of the Internet for varied testing environments.

<span class="mw-page-title-main">Traffic collision</span> Incident when a vehicle collides with another object

A traffic collision, also called a motor vehicle collision, car accident or car crash, occurs when a vehicle collides with another vehicle, pedestrian, animal, road debris, or other stationary obstruction, such as a tree, pole or building. Traffic collisions often result in injury, disability, death, and property damage as well as financial costs to both society and the individuals involved. Road transport is the most dangerous situation people deal with on a daily basis, but casualty figures from such incidents attract less media attention than other, less frequent types of tragedy.

The Teen Driver Challenge (TDC) sponsored by the Florida Sheriffs Association (FSA) is a 12-hour course presented to students over a two-day period, ideally with a 5-to-1 student-to-instructor ratio. The course will provide students with the knowledge and hands-on experience to reduce their chances of being involved in a crash. Attendance and participation in this training will provide students with life saving skills, techniques and education about the operation of a motor vehicle. The hours spent participating in the Teen Driver Challenge can be used toward fulfilling the requirements set forth in Florida's Graduated Driver's License program.

A connected car is a car that can communicate bidirectionally with other systems outside of the car (LAN). This allows the car to share internet access, and hence data, with other devices both inside and outside the vehicle. For safety-critical applications, it is anticipated that cars will also be connected using dedicated short-range communications (DSRC) or cellular radios, operating in the FCC-granted 5.9 GHz band with very low latency.

<span class="mw-page-title-main">Lytx</span> American technology company that designs, manufactures and sells video telematics

Lytx is a San Diego, California based technology company that designs, manufactures and sells video telematics products used by commercial and public-sector fleets to help improve driver safety and business productivity. Products include risk detection, fleet tracking, and driver safety programs that use artificial intelligence and analysts to identify risky driving behaviors and report real-time fleet information. The company's clients include waste management and sanitation companies, trucking and distribution, government and municipality vehicles, passenger transit, construction, utilities, telecom and field services. Lytx also provides compliance services for trucking fleets regulated by the U.S. Department of Transportation.

<span class="mw-page-title-main">Restrictions on cell phone use while driving in the United States</span> U.S. laws regulating use of electronic mobile devices by motorists

Various laws in the United States regulate the use of mobile phones and other electronics by motorists. Different states take different approaches. Some laws affect only novice drivers or commercial drivers, while some laws affect all drivers. Some laws target handheld devices only, while other laws affect both handheld and handsfree devices.

The National Driver Offender Retraining Scheme (NDORS) is a scheme run in parts of the United Kingdom whereby certain drivers found committing a driving offence can be offered a training course as an alternative to prosecution.

The Zebra is an insurance comparison site with headquarters in Austin, Texas. It compares rates from over 200 insurance carriers.

References

  1. "Defensive Driving by Improv(TM) Celebrates One-Year Milestone Offering Defensive Driving Course in New York". CBS News 8. May 24, 2010. Retrieved September 10, 2016.
  2. "Driver License Direct by Improv™ Offers New Online California Drivers Ed, a California Driver Education Course for First Time Drivers". Business Wire. August 16, 2013. Retrieved September 10, 2016.
  3. "Interactive Education Concepts". Inc. May 24, 2010. Retrieved September 10, 2016.
  4. "Accidental Laffs: DMV Approves First Online Comedy Traffic School". CBS News 8. May 24, 2010. Retrieved September 10, 2016.
  5. "myimprov.com Reviews". Shopper Approved. Retrieved September 14, 2016. 4.7 Overall Satisfaction Rating Based on 47,276 Ratings from Actual Customers
  6. 1 2 3 Batuman, Elif (August 31, 2009). "Safe Laughs". The New Yorker. Retrieved September 10, 2016.
  7. "See why over 3 million students picked us as the number one choice..." Interactive Education Concepts Inc. Retrieved September 10, 2016.
  8. 1 2 3 4 5 6 Biederman, Marcia (July 9, 2006). "Safer Streets Just a Chuckle (or an Enchilada) Away - The New York Times". New York Times. Retrieved September 10, 2016.
  9. 1 2 "Education Location Introduces New Online Driving School Partnership". PR Leap. November 6, 2013. Retrieved September 10, 2016.
  10. 1 2 Sayre, Wilson (April 26, 2016). "I Got Pulled Over, But Did Traffic School Make Me A Better Driver?". WLRN. Retrieved September 14, 2016.
  11. "Improv Safety by Improv". Interactive Education Concepts, Inc. Retrieved September 10, 2016.
  12. "Accidental Laffs -- Defensive Driving by Impov uses Humor to Educate Arizona Drivers with Online Traffic School". PR Web. February 23, 2010. Retrieved September 10, 2016.