Trailer Park Group was founded in 1994 as Trailer Park, Inc., referred to as Trailer Park. Originally a motion picture advertising production company, it eventually expanded into other sectors of the entertainment industry.[8]
In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain,[9] a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine,[10][11] a leading print design agency.
In Spring 2008, the firm hired Rick Eiserman[12] as its CEO. Eiserman was previously managing director of Young & Rubicam, and co-founder of BrandBuzz.[1]
In February 2010, Trailer Park acquired goodness Mfg., an advertising firm known for brand-oriented campaigns. In 2018, they acquired Mirada Studios, an American creative agency and production company founded in 2010.
Trailer Park's marketing offering spans theatrical, home entertainment, television, print & design, digital, social, mobile, interactive TV, menus, content, digital publishing,[13] video games and brand.
2020–present
Trailer Park rebranded to Trailer Park Group in 2020. In 2021, Trailer Park Group received a growth investment from advisory firm, Erie Street.[14]
In November 2022, it was announced that Trailer Park Group acquired the London-based creative agency, MXW Studios.[15]
Trailer Park Group acquired Mumbai-based White Turtle Studios, a creative and production studio in 2022.[16] That same year, they acquired Dark Burn Creative (“DBC”), a Los Angeles based gameplay video production company, originally founded in 2014.[17] In 2022, Trailer Park Group also launched a new game marketing division, called Mutiny[18], which supports brands like Xbox, Riot Games, and Ubisoft.[19][20]
David Messinger joined Trailer Park Group as Chairman and Chief Executive Officer in January 2024, after tenures at Activision Blizzard, CAA, and The Walt Disney Company.[1] The following year, the company established TPG Sports.[21]
Awards
Trailer Park earned 10 nominations and eight awards at the 41st Annual Key Art Awards show, including a Gold in the Integrated Category for Warner Bros.’ The Dark Knight Rises.[22]
In 2012, the firm received Clio Awards in both sound design and cinematography for Bethesda Softworks’ Prey 2.[23]
CFO Doug Troy was recognized as 2012 CFO of the Year by the Los Angeles Business Journal in the Small Private Company category.[24]
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