Trailer Park, Inc.

Trailer Park Group

Company type	Private
Industry	Entertainment
Founded	1994
Headquarters	Hollywood, California
Key people	David Messinger, CEO [1]
Number of employees	600
Parent	Erie Street Growth Partners [1]
Website	www.trailerparkgroup.com

Trailer Park Group is a marketing firm with operations across North America, Europe, and Asia-Pacific. It broadly specializes in the media and entertainment industries, including film, television, streaming, brands, gaming, and sports sectors. ^{[2] [3] [4] [5] [6] [7]}

Trailer Park Group is a portfolio company of the private equity firm, Erie Street Growth Partners. ^[1]

History

Trailer Park Group was founded in 1994 as Trailer Park, Inc., referred to as Trailer Park. Originally a motion picture advertising production company, it eventually expanded into other sectors of the entertainment industry. ^[8]

In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain, ^[9] a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine, ^{[10] [11]} a leading print design agency.

In Spring 2008, the firm hired Rick Eiserman ^[12] as its CEO. Eiserman was previously managing director of Young & Rubicam, and co-founder of BrandBuzz. ^[1]

In February 2010, Trailer Park acquired goodness Mfg., an advertising firm known for brand-oriented campaigns. In 2018, they acquired Mirada Studios, an American creative agency and production company founded in 2010.

Trailer Park's marketing offering spans theatrical, home entertainment, television, print & design, digital, social, mobile, interactive TV, menus, content, digital publishing, ^[13] video games and brand.

2020–present

Trailer Park rebranded to Trailer Park Group in 2020. In 2021, Trailer Park Group received a growth investment from advisory firm, Erie Street. ^[14]

In November 2022, it was announced that Trailer Park Group acquired the London-based creative agency, MXW Studios. ^[15]

Trailer Park Group acquired Mumbai-based White Turtle Studios, a creative and production studio in 2022. ^[16] That same year, they acquired Dark Burn Creative (“DBC”), a Los Angeles based gameplay video production company, originally founded in 2014. ^[17] In 2022, Trailer Park Group also launched a new game marketing division, called Mutiny ^[18] , which supports brands like Xbox, Riot Games, and Ubisoft. ^{[19] [20]}

David Messinger joined Trailer Park Group as Chairman and Chief Executive Officer in January 2024, after tenures at Activision Blizzard, CAA, and The Walt Disney Company. ^[1] The following year, the company established TPG Sports. ^[21]

Recognition

Trailer Park Group’s work and staff have been recognized throughout the entertainment industry, receiving various accolades. ^{[22] [23] [24]} From 2022 to 2024, the Clio Entertainment Awards has awarded Trailer Park Group with 173 awards, across Grand, Gold, Silver, and Bronze categories, including being named Agency of the Year in 2022. ^[25] The firm has earned 15 Golden Trailer Awards from 2023 to 2025. ^[26]

References

1. Goldbart, Max (29 January 2024). "Trailer Park Group CEO To Step Down". Deadline.
2. Champagne, Christine (October 11, 2012). "FastCoCreate on social action campaign 10x10 Girl Rising and Trailer Park/goodness Mfg. Being Named Marketing Agency of Record". Fast Company .
3. "Bolthouse Farms Names Goodness mfg. Agency of Record". Media Post Publications. August 30, 2011.
4. McMains, Andrew (February 24, 2010). "Coda Picks Goodness Mfg". AdWeek .]
5. McMains, Andrew (May 20, 2011). "ING Names Goodness Mfg. As Lead Creative Agency". AdWeek .
6. Parpis, Eleftheria (January 28, 2011). "New Egg Names goodness Mfg. Lead Agency". AdWeek .
7. "Toshiba Names goodness Mfg. AOR". Media Post Publications. November 2, 2010.
8. Arnold, Thomas K. (March 31, 2005). "Video a More Equal Partner". Home Media Magazine .
9. Snyder, Gabriel (December 14, 2005). "Trailer Park in material merger". Variety .
10. Schiller, Gail (July 10, 2007). "Art Moves into Trailer Park". The Hollywood Reporter .
11. Graser, Mark (July 9, 2007). "Trailer Park Hitched to Promo Shop". Variety .
12. "Rick Eiserman Becomes CEO of Marketing Firm Trailer Park". Media Life Magazine . April 29, 2008.
13. Caranicas, Peter (March 22, 2011). "Variety on Trailer Park Digital Publishing Division Launch". Variety .
14. "Trailer Park Group Transaction". www.canaccordgenuity.com. 13 August 2021.
15. "Trailer Park Group Acquires London-Based Creative Agency MXW Studios | LBBOnline". www.lbbonline.com. Retrieved 2022-11-11.
16. Goldbart, Max. "U.S. Marketing Giant Trailer Park Group Buys Indian Creative Agency White Turtle Studios". IMDb. Retrieved 25 August 2025.
17. Takahashi, Dean (16 August 2022). "Trailer Park Group buys Dark Burn to make triple-A game trailers". GamesBeat.
18. Doerrer, Brandon. "Trailer Park Group launches division focused on gaming". www.campaignlive.com. Retrieved 25 August 2025.
19. "Why Trailer Park Group Is Staging a Mutiny in Gaming Marketing | LBBOnline". lbbonline.com. Little Black Book. Retrieved 3 September 2025.
20. "Companies On The Move". adage.com. Ad Age.
21. Cross, Lawson (16 June 2025). "Private Equity Meets Sports: How TPG Sports Is Reshaping the Industry". www.airdberlis.com. The Spotlight. Retrieved 3 September 2025.
22. Solman, Gregory (May 16, 2006). "BLT, Trailer Park Lead Key Art Nominees". AdWeek .
23. "CFO/COO Doug Troy Named CFO of the Year: Small Private Co by LA Business Journal" (PDF). Los Angeles Business Journal . September 17, 2012.
24. "Awards Archives". Trailer Park Group. Retrieved 8 October 2025.
25. "CLIO Awards Winners including Trailer Park's Prey 2 trailer".
26. "Trailer Park Group – Golden Trailer Awards". Golden Trailer Awards. Retrieved 8 October 2025.

External links

1. Trailer Park Official Website