Trailer Park, Inc.

Last updated
Trailer Park Group
Type Private
Industry Entertainment
Founded1994
Headquarters Hollywood, California
Key people
Rick Eiserman, CEO
Number of employees
600
Parent Lake Capital
Website www.trailerpark.com

Trailer Park is a marketing firm with digital and print production capabilities that specializes in the media and entertainment industries, but works to some extent in other industries as well.

Contents

Among the firm's entertainment clients are Twentieth Century Studios, Walt Disney Pictures, Marvel Studios, Warner Bros. Pictures, Universal Picture, Netflix, Columbia Pictures, ABC, AMC, Buena Vista Home Entertainment, Paramount, E! Entertainment Television, Nickelodeon and many others. It has other clients also: the brand side, clients include 10x10’s Girl Rising, [1] American Cancer Society, AMD, Bolthouse Farms, [2] Coda Automotive, [3] ING Direct, [4] JoyJars/Children’s Pediatric Cancer, Newegg.com, [5] Toshiba [6] and Vail Resorts.

History

Trailer Park was founded in 1994. Originally, Trailer Park specialized in comedy. The firm expanded into other sectors of the entertainment industry. It was an early entrant into marketing for in-home video. [7]

In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain, [8] a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine, [9] [10] a leading print design agency.

In Spring 2008, the firm hired its current CEO, Rick Eiserman, [11] who had previously been Managing Director of Young & Rubicam, Southern California, and Co-Founder of BrandBuzz NY.

The next acquisition, in 2010, was goodness Mfg. (February, 2010), an advertising firm known for major brand-oriented campaigns.

CFO Doug Troy was recognized as 2012 CFO of the Year by the Los Angeles Business Journal in the Small Private Company category. [12]

Trailer Park’s marketing offering spans Theatrical, Home Entertainment, Television, Print & Design, Digital, Social, Mobile, Interactive TV, Menus, Content, Digital Publishing, [13] Video Games and Brand.

In November 2022, it was announced Trailer Park had acquired the London-based creative agency, MXW Studios. [14]

Recent awards

Trailer Park won “Best Anime” for The Secret World of Arrietty at the 13th annual Golden Trailer Awards. The company also received 8 nominations.

Trailer Park earned 10 nominations and eight awards at the 41st Annual Key Art Awards show, including a Gold in the Integrated Category for Warner Bros.’ The Dark Knight Rises. [15]

In 2012, the firm received Clio Awards in both sound design and cinematography for Bethesda Softworks’ Prey 2. [16]

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References

  1. ↑ Champagne, Christine (October 11, 2012). "FastCoCreate on social action campaign 10x10 Girl Rising and Trailer Park/goodness Mfg. Being Named Marketing Agency of Record". Fast Company .
  2. ↑ "Bolthouse Farms Names Goodness mfg. Agency of Record". Media Post Publications. August 30, 2011.
  3. ↑ McMains, Andrew (February 24, 2010). "Coda Picks Goodness Mfg". AdWeek .]
  4. ↑ McMains, Andrew (May 20, 2011). "ING Names Goodness Mfg. As Lead Creative Agency". AdWeek .
  5. ↑ Parpis, Eleftheria (January 28, 2011). "New Egg Names goodness Mfg. Lead Agency". AdWeek .
  6. ↑ "Toshiba Names goodness Mfg. AOR". Media Post Publications. November 2, 2010.
  7. ↑ Arnold, Thomas K. (March 31, 2005). "Video a More Equal Partner". Home Media Magazine .
  8. ↑ Snyder, Gabriel (December 14, 2005). "Trailer Park in material merger". Variety .
  9. ↑ Schiller, Gail (July 10, 2007). "Art Moves into Trailer Park". The Hollywood Reporter .
  10. ↑ Graser, Mark (July 9, 2007). "Trailer Park Hitched to Promo Shop". Variety .
  11. ↑ "Rick Eiserman Becomes CEO of Marketing Firm Trailer Park". Media Life Magazine . April 29, 2008.
  12. ↑ "CFO/COO Doug Troy Named CFO of the Year: Small Private Co by LA Business Journal" (PDF). Los Angeles Business Journal . September 17, 2012.
  13. ↑ Caranicas, Peter (March 22, 2011). "Variety on Trailer Park Digital Publishing Division Launch". Variety .
  14. ↑ "Trailer Park Group Acquires London-Based Creative Agency MXW Studios | LBBOnline". www.lbbonline.com. Retrieved 2022-11-11.
  15. ↑ Solman, Gregory (May 16, 2006). "BLT, Trailer Park Lead Key Art Nominees". AdWeek .
  16. ↑ "CLIO Awards Winners including Trailer Park's Prey 2 trailer".
  1. Trailer Park Official Website
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