Traveling Vineyard

Last updated
Traveling Vineyard
Company typePrivate
IndustryWine, direct sales
Founded2001
Headquarters
ServicesWinery
Website www.travelingvineyard.com

Traveling Vineyard is an American multi-level marketing company based in Ipswich, Massachusetts, that sells wine. The company was founded in 2001, and in 2010 it was purchased by Richard Libby and restructured. [1]

Contents

It is marketed by means of approximately 5,000 Independent representatives. [1] Traveling Vineyard representatives, called Wine Guides, pay one-time fees, and in return, the company sends them a Success Kit [2] with wine education materials (including notes on individual wine varietals and food pairings), sample accessories, tasting glasses, and ten bottles of wine for the first tastings. Traveling Vineyard also provides website setup and access to training and support. [3]

Direct Selling Association

Traveling Vineyard is a member of the Direct Selling Association, which holds member companies accountable to ethical standards and policies that protect independent salespeople and consumers. [4] The company is also a member of the Better Business Bureau. [5] Traveling Vineyard uses the party plan method of direct selling.

Wine tastings

Wine Guides connect with event hosts from their social networks to arrange free, in-home wine tastings. Wine Guides help hosts prepare for the event and then present guests with specific wines they can taste with the opportunity to order. Wine Guides make marketing fees from their sales to customers, not from how many people they recruit to be on their team. [6]

Sommology

In 2013, Traveling Vineyard launched Sommology. Sommology is a food and wine pairing educational resource. It was created in collaboration with Eddie Osterland, America's first Master Sommelier.

Company history

Traveling Vineyard was founded in 2001. In April 2010, the company declared Chapter 7 bankruptcy. [7] In November 2010, Richard Libby and other investors purchased the Traveling Vineyard assets out of bankruptcy and restarted the company. [8] As of May 2017, Traveling Vineyard has over 5,000 independent Wine Guides in 40 states in the United States.

Regulatory history

In the 2005 ruling Granholm v. Heald , the Supreme Court held that Michigan and New York states violated the Dormant Commerce Clause by permitting in-state wineries to ship directly to consumers but prohibiting out-of-state wineries to ship directly to consumers. [9]

Since then, individual states have been opening their shipping and allowing Traveling Vineyard to grow as a winery. [10] The Wine Institute [11] and Free The Grapes [12] have been instrumental in lobbying for the ability for out-of-state wineries to ship wine directly to consumers.

Related Research Articles

<span class="mw-page-title-main">Winery</span> Place that makes wine

A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, bottling lines, laboratories, and large expanses of tanks known as tank farms. Wineries may have existed as long as 8,000 years ago.

Granholm v. Heald, 544 U.S. 460 (2005), was a court case decided by the Supreme Court of the United States in a 5–4 decision that ruled that laws in New York and Michigan that permitted in-state wineries to ship wine directly to consumers but prohibited out-of-state wineries from doing the same were unconstitutional. The case was unusual because the arguments centered on the rarely-invoked Twenty-First Amendment to the Constitution, ratified in 1933, which ended Prohibition in the United States.

<span class="mw-page-title-main">History of California wine</span>

California wine has a long and continuing history, and in the late twentieth century became recognized as producing some of the world's finest wine. While wine is made in all fifty U.S. states, up to 90% of American wine is produced in the state. California would be the fourth largest producer of wine in the world if it were an independent nation.

<span class="mw-page-title-main">Canadian wine</span> Wine making in Canada

Canadian wine is wine produced in Canada. Ontario and British Columbia are the two largest wine-producing provinces in Canada, with two-thirds of the Canada's vineyard acreage situated in Ontario. However, wine producing regions are also present in other provinces, including Alberta, Quebec, New Brunswick and Nova Scotia.

<span class="mw-page-title-main">American wine</span> Wine making in the United States of America

Wine has been produced in the United States since the 1500s, with the first widespread production beginning in New Mexico in 1628. Today, wine production is undertaken in all fifty states, with California producing 84 percent of all US wine. The North American continent is home to several native species of grape, including Vitis labrusca, Vitis riparia, Vitis rotundifolia, and Vitis vulpina, but the wine-making industry is based almost entirely on the cultivation of the European Vitis vinifera, which was introduced by European settlers. With more than 1,100,000 acres (4,500 km2) under vine, the United States is the fourth-largest wine producing country in the world, after Italy, Spain, and France.

<span class="mw-page-title-main">Michigan wine</span> Wine made from grapes grown in Michigan, United States

Michigan wine refers to any wine that is made in the state of Michigan in the United States. As of 2020, there were 3,375 acres (1,366 ha) under wine-grape cultivation and over 200 commercial wineries in Michigan, producing 3 million US gallons (11,000,000 L) of wine. According to another count there were 112 operating wineries in Michigan in 2007.

The state of Oregon in the United States has established an international reputation for its production of wine, ranking fourth in the country behind California, Washington, and New York. Oregon has several different growing regions within the state's borders that are well-suited to the cultivation of grapes; additional regions straddle the border between Oregon and the states of Washington and Idaho. Wine making dates back to pioneer times in the 1840s, with commercial production beginning in the 1960s.

<span class="mw-page-title-main">Napa Valley AVA</span> Wine region

Napa Valley is an American Viticultural Area (AVA) located in Napa County, California. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier wine regions in the world. Records of commercial wine production in the region date back to the nineteenth century, but premium wine production dates back only to the 1960s.

<span class="mw-page-title-main">New Jersey wine</span>

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<span class="mw-page-title-main">Colorado wine</span> Wine made from grapes grown in Colorado, USA

Colorado wine refers to wine made from grapes grown in the U.S. state of Colorado. Most of Colorado's vineyards are located on the western slope of the Rocky Mountains, though an increasing number of wineries are located along the Front Range.

A Ningxia wine is any wine produced in the Chinese province of Ningxia. Since large producers moved into the region in the 1980s and local producer successes at wine competitions in the 2010s spurred further development, Ningxia has become one of the premier wine regions in China.

<span class="mw-page-title-main">Amalthea Cellars</span> Winery in Camden County, New Jersey

Amalthea Cellars is a winery in the West Atco section of Winslow in Camden County, New Jersey. The vineyard was first planted in 1976, and opened to the public in 1981. Amalthea has 10 acres of grapes under cultivation, and produces 5,000 cases of wine per year. The winery is named after Amalthea, a moon of Jupiter, reflecting the owner's scientific background and love of mythology.

Monroeville Vineyard & Winery is a winery in the Monroeville section of Upper Pittsgrove Township in Salem County, New Jersey. The vineyard was first planted in 2010, and opened to the public in 2012. Monroeville has 4 acres of grapes under cultivation, and produces 1,800 cases of wine per year from New Jersey and Chilean grapes. The winery is named for the community where it is located.

<span class="mw-page-title-main">Laurita Winery</span>

Laurita Winery is a winery in the New Egypt section of Plumsted Township in Ocean County, New Jersey. Formerly a dairy farm, the vineyard was first planted in 1998, and opened to the public in 2008. Laurita is one of the larger winegrowers in New Jersey, having 44 acres of grapes under cultivation, and producing 14,000 cases of wine per year. The winery’s name is an amalgamation of the names of the owners' mothers, Laura and Rita.

<span class="mw-page-title-main">Four Sisters Winery</span>

Four Sisters Winery at Matarazzo Farm is a winery in White Township in Warren County, New Jersey. A family produce farm since 1921, the vineyard was first planted in 1981, and opened to the public in 1984. It is the third oldest winery in New Jersey. Four Sisters has 8 acres of grapes under cultivation, and produces 5,000 cases of wine per year. The winery is so named because its owners have four daughters.

William Heritage Winery is a winery in the Mullica Hill section of Harrison Township in Gloucester County, New Jersey. A family produce farm since 1853, the vineyard was first planted in 1998, and opened to the public in 2002. Heritage is one of the larger winegrowers in New Jersey, having 40 acres of grapes under cultivation, and producing 13,000 cases of wine per year. The winery is named after the family that owns it.

<span class="mw-page-title-main">Four JG's Orchards & Vineyards</span>

Four JG's Orchards & Vineyards is a winery in Colts Neck in Monmouth County, New Jersey. The vineyard was first planted in 1999, and opened to the public in 2004. Four JG's has 40 acres of grapes under cultivation, and produces 2,500 cases of wine per year. The winery is named after the four family members that own it, all of whom have the initials "JG."

<span class="mw-page-title-main">Swansea Vineyards</span>

Swansea Vineyards is a winery in Shiloh in Cumberland County, New Jersey. Formerly a produce farm, the vineyard was first planted in 1994, and opened to the public in 2007. Swansea has 12 acres of grapes under cultivation, and producing 2,000 cases of wine per year. The winery is named for the original settlers of Shiloh who were Seventh Day Baptists from Swansea, Wales.

<span class="mw-page-title-main">Vacchiano Farm</span>

Vacchiano Farm is a winery in the Port Colden section of Washington Township in Warren County, New Jersey, United States. A family produce and livestock farm since 1983, the vineyard was first planted in 2004, and began to sell its wine in 2009. Vacchiano has 11 acres of grapes under cultivation, and produces 2,500 cases of wine per year.

<span class="mw-page-title-main">Turdo Vineyards & Winery</span>

Turdo Vineyard & Winery is a winery in the North Cape May section of Lower Township in Cape May County, New Jersey. The vineyard was first planted in 1999, and opened to the public in 2004. Turdo has 5 acres of grapes under cultivation, and produces 1,100 cases of wine per year. The winery is named after the family that owns it.

References

  1. 1 2 "Mass. Corporations". William Francis Galvin, Secretary of the Commonwealth of Massachusetts. Retrieved 5 June 2017.
  2. Reisem Hanna, Holly. "Traveling Vineyard – A Home-Based Business for Wine Lovers". The Work at Home Woman. Retrieved 30 May 2017.
  3. Gevirtz, Leslie (20 Jan 2015). "Drink wine, make money? The latest house party trend". BBC. Retrieved 30 May 2017.
  4. "Search Results For Company: DSA". Direct Selling Association. Retrieved 30 May 2017.
  5. "BBB Business Profile". Better Business Bureau. Retrieved 5 June 2017.
  6. Johnson, Tory (1 Nov 2006). "Tory Johnson's Work-From-Home Tips". ABC News. Retrieved 5 June 2017.
  7. Goodison, Donna (16 April 2010). "Traveling Vineyard in bankruptcy". Boston Herald. Retrieved 30 May 2017.
  8. "The Traveling Vineyard Resumes "Fast Growth" Under New Executives Strategy and Vision". SB Wire. 15 February 2012. Retrieved 30 May 2017.
  9. "Granholm v. Heald". Oyez. Retrieved 31 May 2017.
  10. Sherman, Erik (21 Jan 2015). "House Parties Turn Wine Into Fruit Of The Money Vine". AOL. Retrieved 5 June 2017.
  11. "The Wine Institute". The Wine Institute. Retrieved 30 May 2017.
  12. "Free The Grapes". Free The Grapes. Retrieved 30 May 2017.