Treato

Last updated
Treato
Founded2007
Defunct2018/08
Headquarters
Or Yehuda
,
Israel
Website treato.com

Treato was an Israeli-based data analytics company known for providing health-related insights to patients, caregivers, healthcare professionals (HCPs), hospitals and pharmaceutical companies. Treato was owned by Jackie NousNous. [1] [2] [3] It was shut down in August 2018. [4]

Contents

History

Treato was founded in 2007 as a research and development company with its headquarters located in Or Yehuda, Israel. [1] [2]

Treato commenced commercial offering availability in 2011 with offices in New York City and Princeton, New Jersey. [5] [6] It shut down in August, 2018 as it was unable to secure sufficient funding or get an acquisition offer, and remains in a state of insolvency. [4]

Products and services

Treato offered health data asset products and IQ services to pharmaceutical companies, healthcare marketing/advertising agencies, and other healthcare organizations. [7] [8] [9] The company's social online portal served as a platform where users could search for information about medications, health conditions and medical treatments. [10] [11] [12]

References

  1. 1 2 Rebecca, Borison (17 July 2014). "A New Startup Is Trying To Make It Easier To Figure Out Your Health Problems By Scanning Online Discussions". Business Insider. Retrieved 5 January 2016.
  2. 1 2 Maxine, Bookbinder. "Social Media Insights Company Launches App for Social Listening". Clinical Informatics News. Retrieved 5 January 2016.
  3. ↑ Jasmine, Pennic (24 July 2015). "New Social Media App Offers Real-Time View of Patient Pulse". Hitconsultant. Retrieved 5 January 2016.
  4. 1 2 "Treato, a Startup that Wanted to Replace Dr. Google, Shuts Down". calcalistech. Israel. Retrieved 14 August 2018.
  5. ↑ "Frequency of measles vaccine discussions rises by 500%". vaccine news daily. Retrieved 5 January 2016.
  6. ↑ "Treato Launches Social Media Application for an Expanded View of the Patient Pulse". medicaldelta.biotechgate. Retrieved 5 January 2016.
  7. ↑ Lisa, Morgan. "7 Smart Ways To Leverage Social Data". medicaldelta.biotechgate. Retrieved 5 January 2016.
  8. ↑ Michael, Johnsen. "Mucinex dominates the cough brand experience, Treato finds". Drug Store News. Retrieved 5 January 2016.
  9. ↑ Dr Nicola, Davies (27 July 2015). "Social Media: The Voice of the Patient". social.eyeforpharma. Retrieved 5 January 2016.
  10. ↑ Caroline Chen, Chen (2 October 2014). "Hedge Funds Listen In on Patient Chats for Pharma Bets". bloomberg. Retrieved 5 January 2016.
  11. ↑ Thom, Forbes (6 November 2015). "Connecting With People By Connecting The Data Dots". mediapost. Retrieved 5 January 2016.
  12. ↑ Thom, Forbes (5 August 2015). "Social Media: The New Clinical Research (And Marketing) Tool". clinical leader. Retrieved 5 January 2016.


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