Trulioo

Last updated
Trulioo
Company type Private
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Jen Bennett (Chief Revenue Officer)
  • Leigh Ramsden (Chief Financial Officer)
  • Caitlin Woodward (General Counsel)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Website https://www.trulioo.com/

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses. [2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn. [3]

Contents

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital. [4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings. [5] The company continued expanding globally, opening a satellite office in Dublin in 2018. [6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors. [7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion. [8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego. [9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification. [10]

In 2025, Vicky Bindra was appointed Chief Executive Officer. [11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments, [12] EQ Bank, [13] Nium, [14] Mastercard, [15] Capital.com, [16] Airwallex, [17] PingPong Payments [18] and Trust Payments. [19]

References

  1. Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  2. "Trulioo raises $52.8 million to verify customers' identities". VentureBeat.
  3. Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. Retrieved 11 March 2014.
  4. "Trulioo nabs $6 million in venture capital, hits 100 million verifications".
  5. "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion".
  6. "Trulioo opens satellite office in Dublin".
  7. "Goldman Leads Trulioo's $70M Raise To Expand Global Digital ID".
  8. "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln".
  9. "Trulioo acquires HelloFlow, adding customer onboarding to platform".
  10. "Trulioo Launches New Global Identity Verification Platform".
  11. "Vancouver fintech Trulioo taps new CEO".
  12. "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services".
  13. "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification".
  14. "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences".
  15. "Trulioo joins forces with Mastercard".
  16. "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion".
  17. "Trulioo and Airwallex Expand Global Partnership".
  18. "PingPong adopts Trulioo Business Verification solutions".
  19. "Trust Payments Selects Trulioo to Streamline Verification, Reduce Onboarding Costs and Power Global Growth".