Trulioo

Last updated
Trulioo
Company type Private
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Jen Bennett (Chief Revenue Officer)
  • Leigh Ramsden (Chief Financial Officer)
  • Caitlin Woodward (General Counsel)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Website https://www.trulioo.com/

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses. [2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn. [3]

Contents

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital. [4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings. [5] The company continued expanding globally, opening a satellite office in Dublin in 2018. [6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors. [7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion. [8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego. [9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification. [10]

In 2025, Vicky Bindra was appointed Chief Executive Officer. [11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments, [12] EQ Bank, [13] Nium, [14] Mastercard, [15] Capital.com, [16] Airwallex, [17] PingPong Payments [18] and Trust Payments. [19]

References

  1. ↑ Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  2. ↑ "Trulioo raises $52.8 million to verify customers' identities". VentureBeat.
  3. ↑ Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. Retrieved 11 March 2014.
  4. ↑ "Trulioo nabs $6 million in venture capital, hits 100 million verifications".
  5. ↑ "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion".
  6. ↑ "Trulioo opens satellite office in Dublin".
  7. ↑ "Goldman Leads Trulioo's $70M Raise To Expand Global Digital ID".
  8. ↑ "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln".
  9. ↑ "Trulioo acquires HelloFlow, adding customer onboarding to platform".
  10. ↑ "Trulioo Launches New Global Identity Verification Platform".
  11. ↑ "Vancouver fintech Trulioo taps new CEO".
  12. ↑ "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services".
  13. ↑ "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification".
  14. ↑ "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences".
  15. ↑ "Trulioo joins forces with Mastercard".
  16. ↑ "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion".
  17. ↑ "Trulioo and Airwallex Expand Global Partnership".
  18. ↑ "PingPong adopts Trulioo Business Verification solutions".
  19. ↑ "Trust Payments Selects Trulioo to Streamline Verification, Reduce Onboarding Costs and Power Global Growth".