 | This article contains promotional content .(May 2025) |
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| Company type | Private |
|---|---|
| Industry | Technology, Software |
| Founded | May 2012 |
| Founder | Vinay Bhagat |
| Headquarters | Austin, Texas, United States |
Key people |
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Number of employees | 65 |
| Website | www |
TrustRadius is a buyer intelligence platform for business technology. It provides detailed product info, user reviews, pricing, and research tools. [1] [2]
TrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale. [3] In 2020, the company launched intent data and integrated with Salesforce. [4] That same year, TrustRadius introduced pricing pages, allowing potential buyers to access product pricing without needing to engage with sales representatives. [5] [6]
In 2021, TrustRadius launched integrations with 6sense, [7] LinkedIn, [8] and Demandbase, providing additional intent data capabilities. [9] [10] The following year, in 2022, the company added features that allowed for more comprehensive product profiles. [11]
By 2023, TrustRadius expanded its product coverage by five times. The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors. [12] [13] Additionally, TrustRadius partnered with LinkedIn to embed content from its reviews and product scores on the LinkedIn platform.
In 2024, TrustRadius launched a partnership with ZoomInfo. [14] The company also introduced an Integrated Content Syndication Network, to generate leads for customers by using intent data and content from TrustRadius. [15] [16]