 | This article contains text that is written in a promotional tone .(October 2024) |
| Company type | Private |
|---|---|
| Industry | Technology, Software |
| Founded | May 2012 |
| Founder | Vinay Bhagat |
| Headquarters | Austin, Texas, United States |
Key people |
|
Number of employees | 65 |
| Website | www |
TrustRadius is a buyer intelligence platform for business technology. Visitors come to TrustRadius to do research on various technology solutions. TrustRadius provides detailed product info, user reviews, pricing, and research tools.
TrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale. [1] [2] In 2020, the company expanded its offerings by launching intent data and integrating with Salesforce. [3] This development enabled marketing and sales teams to act on downstream intent signals. That same year, TrustRadius introduced pricing pages, allowing potential buyers to access product pricing without needing to engage with sales representatives. [4] [5]
In 2021, TrustRadius launched integrations with 6sense, [6] LinkedIn, [7] and Demandbase, providing additional intent data capabilities. [8] [9] The following year, in 2022, the company added features that allowed for more comprehensive product profiles, including security documentation, interactive sandboxes, and demos. [10] At the same year the company was named one of the best remote work companies by Quartz, [11] and won the Killer Content Award by Demand Gen Report. [12] [13]
By 2023, TrustRadius expanded its product coverage by five times. The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors. [14] [15] Additionally, TrustRadius partnered with LinkedIn to embed content from its reviews and product scores on the LinkedIn platform. At the same time, the company was ranked 330 on Forbes America's Best Startup Employers list [16] and included in the Inc. 5000 list. [17]
In 2024, TrustRadius launched a partnership with ZoomInfo to integrate its downstream intent data into the ZoomInfo platform. [18] The company also introduced an Integrated Content Syndication Network, designed to generate leads for customers by using downstream intent data and content from TrustRadius. [19] [20]
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