Trust & Will

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Trust & Will is a digital estate planning and probate company headquartered in San Diego, California.

History

Trust & Will was founded in October 2017 by Cody Barbo, Daniel Goldstein, and Brian Lamb. In November of the same year, Trust & Will won third place in a San Diego start-up competition. [1] [2] In January 2019, the company completed the first electronic Will (eWill) in US history.

In December 2019, Trust & Will raised $6 million in a Series A investment funding round to expand sales and marketing, product development, and partnerships. [3] [4] [5]

In June 2020, Trust & Will partnered with Axos Advisor Services to offer financial advisors a comprehensive range of estate planning tools. This collaboration provides financial advisors with access to customized technology that helps their clients navigate and plan for the complexities of estate planning. In August, the company signed a partnership with Fifth Third Bank. [6] In October, Trust & Will partnered with Notarize to launch the first eWill in Florida. [7]

In November 2020, the company secured a $15 million Series B round of financing. The round was led by San Francisco based Jackson Square Ventures (one of Docusign’s biggest venture investors), with new investors, Fifth Third Capital Holdings, Northwestern Mutual Future Ventures, AARP, Rosecliff Ventures, Hack VC, Actium Partners, and Noah Kerner (CEO at Acorns) & Jeff Cruttenden (Cofounder at Say and Acorns). [8] [9] [10]

For three consecutive years (2021, 2022, and 2023), Trust & Will was recognized in Inc's Best Workplaces list, [11] and was named as one of CB Insights' Fintech 250 companies in 2021. [12]

In 2022, UBS Next invested a disclosed amount in Trust & Will. [13] [14] In May, the company acquired EZ-Probate, the leading digital probate settlement provider. [15] In August, Trust & Will got the Best Places to Work Award, according to 2022 San Diego Business Journal. [16]

In October 2022, the startup launched Trust & Will Probate with the goal of streamlining probate and estate settlement with “affordable options”. [17]

In 2023, Trust & Will raised an additional $15 million in funding from a group of high-profile financial institutions. [18] [19]

At the same year, Trust & Will was included in the list of Most Innovative Companies 2023 by Fast Company, and was named the Entrepreneur Of The Year 2023 Pacific Southwest Award. [20]

On July 17, 2023, Trust & Will and San Diego Wave FC signed a multi-year partnership to provide resources and guidance to the club's players, staff, and fans, like customized estate planning. [21] On August 23, 2023, Trust & Will Completed the first electronic will (eWill) in Minnesota in collaboration with State Senator Bonnie Westlin to kick off National Make-A-Will Month. [22]

On September 19, 2023, Trust & Will became one of the only digital estate planning and settlement companies in the US to achieve B Corporation status. [23]

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References

  1. ↑ MEILING, BRITTANY (2017-10-08). "S.D. Startup Wins 1st Place, $30K in Contest". San Diego Business Journal. Retrieved 2023-08-25.
  2. ↑ MEILING, BRITTANY (2019-01-24). "These San Diego millennials just raised millions for their tech startup. Now they want to write your will". San Diego Union-Tribune. Retrieved 2023-08-25.
  3. ↑ Shieber, Jonathan (2019-12-17). "San Diego's Trust & Will raises $6 million for online estate planning". TechCrunch. Retrieved 2023-08-25.
  4. ↑ FinSMEs (2019-12-17). "Trust & Will Raises $6M in Series A Funding". FinSMEs. Retrieved 2023-08-25.
  5. ↑ Ben-Hutta, Avi (2019-12-17). "Trust & Will raises $6 million". Coverager - Insurance news and insights. Retrieved 2023-08-25.
  6. ↑ "Fifth Third Bank and Trust & Will Announce Strategic Relationship to Help Customers Protect and Secure Their Families'". Bloomberg.com. 2020-07-16. Retrieved 2023-08-25.
  7. ↑ Ben-Hutta, Gabriella (2020-10-08). "Trust & Will partners with Notarize to launch first eWill in Florida". Coverager - Insurance news and insights. Retrieved 2023-08-25.
  8. ↑ Crichton, Danny (2020-11-17). "Trust & Will raises $15M as digital estate planning hits mainstream". TechCrunch. Retrieved 2023-08-25.
  9. ↑ Azevedo, Mary Ann. "Trust & Will raises $15 million to become the 'Turbo Tax for estate planning'". FinLedger. Retrieved 2023-08-25.
  10. ↑ GRIER, FRED (2020-11-29). "Trust & Will Raises $15M in Series B Round". San Diego Business Journal. Retrieved 2023-08-25.
  11. ↑ "Trust & Will Named One Of Inc. Magazine's Best Workplaces Of 2021". markets.businessinsider.com. Retrieved 2023-08-25.
  12. ↑ "Trust & Will Named To The 2021 CB Insights Fintech 250 List Of Top Fintech Startups". markets.businessinsider.com. Retrieved 2023-08-25.
  13. ↑ "UBS Next adds Trust & Will to fintech portfolio". Finextra Research. 2022-01-12. Retrieved 2023-08-25.
  14. ↑ Ben-Hutta, Avi (2022-01-10). "UBS invests in Trust & Will". Coverager - Insurance news and insights. Retrieved 2023-08-25.
  15. ↑ "TRUST & WILL ACQUIRES EZ-PROBATE TO FURTHER ENHANCE ESTATE PLANNING EXPERIENCE". Yahoo Finance. 2022-05-25. Retrieved 2023-08-25.
  16. ↑ "2022 Best Places to Work Awards". San Diego Business Journal. Retrieved 2023-08-25.
  17. ↑ Azevedo, Mary Ann (2023-02-23). "Trust & Will secures $15M after doubling revenue". TechCrunch. Retrieved 2023-08-25.
  18. ↑ Azevedo, Mary Ann (2023-02-23). "Trust & Will secures $15M after doubling revenue". TechCrunch. Retrieved 2023-08-25.
  19. ↑ FREEMAN, MIKE (2023-02-25). "San Diego online estate planning startup Trust & Will pulls in $15M in tough market for fundraising". San Diego Union-Tribune. Retrieved 2023-08-25.
  20. ↑ "EY Announces Winners for the Entrepreneur Of The Year® 2023 Pacific Southwest Award". www.ey.com. Retrieved 2023-08-25.
  21. ↑ "San Diego Wave FC Announces Multi-Year Partnership with Trust & Will". Yahoo Finance. 2023-07-17. Retrieved 2023-08-25.
  22. ↑ "Trust & Will Completes First eWill in Minnesota with State Senator Bonnie Westlin". Yahoo Finance. 2023-08-02. Retrieved 2023-08-25.
  23. ↑ "Trust & Will - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2023-11-29.
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