Tusker is a lager produced in Port Vila, Vanuatu, by Vanuatu Brewing Ltd. It is one of the most popular beers in the country and is often considered the national beer of Vanuatu.[1][2]
National Brewery Ltd was established in 1989 as a joint venture by the Vanuatu government and Pripps, a subsidiary of the Swedish Procordia corporation.[3] The brewery's flagship product, Tusker, was released in 1990,[4] and according to the company has a 70% market share.[5] The name "Tusker" is a reference to the large tusks of a pig, a traditional symbol of strength, prosperity and wealth in Vanuatu, which has also been used as a currency.[6][7][8][9]
In 2009, Vanuatu Brewing Ltd was acquired by New Caledonian company Froico Group (Société Le Froid[fr]).[2][10] As of 2016, cans of Tusker were brewed in New Caledonia.[11] Bottled Tusker has been brewed in Port Vila since the founding of the brewery,[2] and a large brewery expansion was taking place in 2024.[12]
Tusker Premium: The original beer, a standard lager with a 5.0% alcohol by volume (ABV).
Tusker Bitter: An English-style bitter (pale ale) with 5.5% ABV.
Tusker Lemon: A radler-style beer combining Tusker lager with lemon juice.
Tusker OP: A stronger beer with 7% ABV.
Tusker beer is sold in 330 ml bottles and cans.
Marketing and culture
A van marketing Tusker, with the Bislama slogan Bia Blong Yumi ("Our Beer")
Tusker is often considered the national beer of Vanuatu.[1][2] The brand has been marketed with the phrase Bia Blong Yumi, meaning "Our Beer" in Bislama.[14] It is widely available,[15] and has sponsored local community events[16][17] and a local sports team.[18]
In 2022, a promotional oversized Tusker beer bottle at a roundabout in central Port Vila was replaced with a bottle of sparkling water after complaints from the Vanuatu Christian Council.[19]
↑ Kelly, John D. (1992). "Custom and the Way of the Land: Past and Present in Vanuatu and Fiji". The Politics of Tradition in the Pacific. 62 (4): 330–354. JSTOR40332509.
↑ "Le Froid"(PDF). New Caledonia Trade & Invest. Archived(PDF) from the original on July 30, 2025. Retrieved July 30, 2025.
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