Type | Subsidiary |
---|---|
Founded | 2009Orlando, Florida | in
Founder | David Reiff Eddie Trujillo Justin Wetherill |
Headquarters | , |
Area served | North America |
Parent | Asurion, LLC |
uBreakiFix is an American chain of electronic repair shops, founded in 2009 with over 832 locations in 2016 across the United States, Canada and the Caribbean. [1] [2] [3] They are most commonly known for repairing all kinds of household electronics. [4] In August 2019, uBreakiFix was acquired by Asurion, LLC, an insurance company. [5]
uBreakiFix was established in Orlando, Florida as a single shop. [6] [7] It then quickly expanded by offering franchise opportunities. [8] [9] Their business model centers around servicing equipment such as smartphones, game consoles, tablets, and computers. In 2016, Google made them the only authorized walk-in repair provider for the Pixel and Pixel XL, providing the company with OEM (original equipment manufacturer) parts for replacements. [10] Industry reports speculated that this choice was made in order for Google to compete with the Apple Genius Bar, which offers in-person iPhone repairs. [11] [12] [13] [14] Samsung formed a similar partnership with uBreakiFix in 2018, naming them as an authorized in-warranty Samsung repair center and providing stores with access to OEM components. [15]
The uBreakiFix franchise was listed eighteenth on Entrepreneur’s 2018 Franchise 500 list. [16] [17] The company was also mentioned in the Orlando Business Journal as one of 2019’s “Fast 50,” a list of the top 50 fastest growing private companies in Orlando. Growth for this list is measured by marking percentage growth over a two year time frame, and companies must show consistent growth over a three-year period. [18] [19]
Asurion has announced that uBreakiFix will be rebranding as Asurion Tech Repair & Solutions but has since retracted this plan and will revert back to using ubreakifix for all locations by 2024. [20]
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