uBreakiFix is an American chain of electronic repair shops, founded in 2009 with over 920 locations in 2016 across the United States and the Caribbean.[1][2][3] They are most commonly known for repairing all kinds of electronics.[4] In August 2019, uBreakiFix was acquired by Asurion, LLC, an insurance company.[5] Its Canadian division was sold to Mobile Klinik in January 2023, and all franchises were rebranded.
uBreakiFix was established in Orlando, Florida as a single shop.[6][7] It then quickly expanded by offering franchise opportunities.[8][9] Their business model centers around servicing equipment such as smartphones, game consoles, tablets, and computers. In 2016, Google made them the only authorized walk-in repair provider for the Pixel and Pixel XL, providing the company with OEM (original equipment manufacturer) parts for replacements.[10] Industry reports speculated that this choice was made in order for Google to compete with the Apple Genius Bar, which offers in-person iPhone repairs.[11][12][13][14] Samsung formed a similar partnership with uBreakiFix in 2018, naming them as an authorized in-warranty Samsung repair center and providing stores with access to OEM components.[15]
The uBreakiFix franchise was listed eighteenth on Entrepreneur's 2018 Franchise 500 list. [16][17] The company was also mentioned in the Orlando Business Journal as one of 2019's “Fast 50,” a list of the top 50 fastest growing private companies in Orlando. Growth for this list is measured by marking percentage growth over a two-year time frame, and companies must show consistent growth over a three-year period.[18][19]
Rebranding
Asurion announced that uBreakiFix will be rebranding as Asurion Tech Repair & Solutions, but has since retracted the plan. The company reverted to using uBreakiFix by Asurion for all locations by 2024.[20]
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