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Unified Music Group (stylized as UNIFIED) is an independently owned, Australian music company. It was founded in 2011. The company operates in Melbourne, Sydney, Los Angeles, New York, Nashville and Toronto [1] [2]
UNIFIED Music Group manages the record label UNFD, the merchandise store 24Hundred, and music festivals such as UNIFY—A Heavy Music Festival and The Hills Are Alive. The artist management division represents artists such as Vance Joy, Violent Soho, and The Amity Affliction. As of March 2018, UNIFIED's labels — UNFD, ONETWO, NLV Records, Exist. Recordings, THAA Records, and DOMESTIC LA LA — are distributed globally through Sony Music Australia. [3]
UNIFIED Music Group has four divisions that oversee various artists and music services.
UNIFIED Music Group also runs a publishing service in collaboration with Mushroom Publishing, formed in 2011. [4]
UNIFIED Music Group's current roster includes Vance Joy, Violent Soho, The Amity Affliction, Ocean Alley, and other artists.
In 2016, the company launched the UNIFIED Grant consisting of five $5,000 grants. It aims to aid young people who want to work in the music industry but are not musicians, such as photographers, producers, videographers, web developers, graphic designers, journalists, app builders, and data analysts. [5]
UNIFIED Music Group's Merchandise Services division operates merchandise companies both independently and in collaboration with Australian labels and businesses. UNIFIED founded the merchandise store 24Hundred in 2013. The division has collaborated with other companies to create additional merchandise stores, including STL Tones, The Music Vault, and The Vinyl Store. [6]
UNIFY - A Heavy Music Gathering launched in 2015. The festival was held in Tarwin Lower, and featured The Amity Affliction and Northlane. The 2018 installment featured Parkway Drive, Architects, and The Amity Affliction. [7]
In 2015, UNIFIED opened its London office.[ citation needed ]
In 2016, UNIFIED launched UNIFY Presents, a touring company, with Live Nation Australia, . Sample tours includeBring Me the Horizon's 2016/2017 tour, Architects' 2017 tour, A Day To Remember's Bad Vibes Tour, Enter Shikari's Redshift Tour, and Northlane / In Hearts Wake's Equinox Tour.
In 2017, UNIFIED joined Live Nation and Secret Sounds to promote the first Australian instalment of Download Festival. The festival took place in Melbourne in March 2018. The lineup included Korn, Prophets of Rage, Limp Bizkit, Mastodon, NOFX, Good Charlotte and more. [8]
In 2023, UNIFIED announced that UNIFY's future was "not certain". [9]