Ummah Foods

Last updated
Ummah Foods
Industry Confectionery
Founded2004
FounderKhalid Sharif
Headquarters,
Area served
United Kingdom
Key people
Khalid Sharif
Number of employees
4 [1]
Website Ummah Foods

Ummah Foods, established in 2004, is a UK manufacturer of halal chocolates, meaning that they are acceptable for consumption by Muslims under Islamic law. This means that no alcohols, or animal fats are used in the ingredients, manufacturing process, or packaging. [2]

The company was founded by Khalid Sharif. [1] Ummah originally produced two chocolate bars, in caramel and orange flavors. [3] It has since expanded to five flavors. [4] Ummah chocolate is carried by select Asda and Tesco locations. [3] [5]

Ummah brands itself as a community-focused company. To that end, it pledges to donate ten percent of profits to charity and use sustainable manufacturing processes. [1] The company hires Muslim artists to design its wrappers and branding. [6]

Ummah has been praised for successfully marketing to Muslims and non-Muslims alike as a niche product. [7] It has also attracted criticism for using religion as a branding tool. [6]

See also

Related Research Articles

Jell-O Gelatin dessert made by Kraft Foods

Jell-O is a variety of gelatin desserts, puddings, and no-bake cream pies. The original Jell-O gelatin dessert is the signature of the brand. Jell-O is a registered trademark of Kraft Heinz and is based in Chicago, Illinois.

Low-alcohol beer Type of beverage

Low-alcohol beer is beer with little or no alcohol content and aims to reproduce the taste of beer while eliminating the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some low-alcohol ales. Low-alcohol beer is also known as light beer, non-alcoholic beer, small beer, small ale, or near-beer.

Tequila Alcoholic beverage from Mexico

Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands of the central western Mexican state of Jalisco.

Nutella Chocolate hazelnut spread manufactured by Ferrero

Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.

Cadbury British multinational confectionery company

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

Islamic dietary laws

Islamic dietary laws are dietary laws that Muslims follow. Islamic jurisprudence specifies which foods are halāl and which are harām. The dietary laws are found in the Quran, the holy book of Islam, as well as in collections of traditions attributed to Islamic prophet Muhammad.

Asda British supermarket chain

Asda Stores Ltd. is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorkshire. It expanded into Southern England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI Group. It sold these acquisitions during the 1990s to concentrate on the supermarkets. It was listed on the London Stock Exchange until 1999 when it was acquired by Walmart for £6.7 billion. Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share, at which point it fell into third place.

Ummah is an Arabic word meaning "community". It is distinguished from shaʻb, which means a nation with common ancestry or geography. Thus, it can be said to be a supra-national community with a common history.

<i>Halal</i> Arabic word meaning "permissible", used in relation to Islam

Halal is an Arabic word that translates to "permissible" in English. In the Quran, the word halal is contrasted with haram (forbidden). This binary opposition was elaborated into a more complex classification known as "the five decisions": mandatory, recommended, neutral, reprehensible and forbidden. Islamic jurists disagree on whether the term halal covers the first two or the first four of these categories. In recent times, Islamic movements seeking to mobilize the masses and authors writing for a popular audience have emphasized the simpler distinction of halal and haram.

M&Ms Brand of chocolate candy pieces

M&M's are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

Wafer Thin type of biscuit

A wafer is a crisp, often sweet, very thin, flat, light and dry cookie, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They frequently have a waffle surface pattern but may also be patterned with insignia of the food's manufacturer or may be patternless. Some chocolate bars, such as Kit Kat and Coffee Crisp, are wafers with chocolate in and around them.

Butterfinger is a candy bar manufactured by the Ferrero SpA, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in chocolate.

Graeters American regional ice cream chain

Graeter's is a regional ice cream chain based in Cincinnati, Ohio. Founded in 1870 by Louis C. Graeter, the company has since expanded to 50 retail locations selling ice cream, candy and baked goods in the Midwestern United States. It further distributes its ice cream to 6,000 stores throughout the country. As of 2017, the company had 1,050 employees and $60 million in revenue.

Trident (gum)

Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schweppes. in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident. The trident is also a symbol of the Greek sea god, Poseidon.

Golden Nuggets Breakfast cereal made by Cereal Partners

Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners. It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the American cereal Cap'n Crunch.

Comparison of Islamic and Jewish dietary laws Comparison between halal and kosher dietary laws

The Islamic dietary laws (halal) and the Jewish dietary laws are both quite detailed, and contain both points of similarity and discord. Both are the dietary laws and described in distinct religious texts: an explanation of the Islamic code of law found in the Quran and Sunnah and the Jewish code of laws found in the Torah and explained in the Talmud.

In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.

Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter and making consumers aware of it through the good conduct of marketers and ethical advertising Halal has three levels;

Kit Kats in Japan Kit Kat varieties in Japan

There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000, many exclusive to the country and not produced elsewhere. Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confection in Japan from 2012 to 2014. The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010. The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win", and could be mailed as a good luck charm for students ahead of university exams.

Barbican (drink)

Barbican is a brand of non-alcoholic malt drinks distributed by the Aujan Coca-Cola Beverages Company (ACCBC). The drink is primarily sold in the Middle East and North Africa.

References

  1. 1 2 3 Mathiason, Nick (2007-08-25). "Meet the sons and daughters of invention". The Guardian. Retrieved 2018-03-15.
  2. "Halal chocolate arrives at Tesco". 2006-09-04. Retrieved 2018-03-15.
  3. 1 2 "Asda goes halal for Ramadan". Talking Retail. 2007-09-13. Retrieved 2018-03-15.
  4. "Catering to the Middle East: Halal certification and alcohol-free labeling with Mondelez". confectionerynews.com. Retrieved 2018-03-15.
  5. BBC. "The sweet taste of Halal" . Retrieved 2018-03-15.
  6. 1 2 Thomas, L. (2010-12-14). Religion, Consumerism and Sustainability: Paradise Lost?. Springer. p. 67. ISBN   9780230306134.
  7. Temporal, Paul (2011-06-24). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN   9780470828489.