Urbem Media

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Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in Shanghai, initially released as a WeChat service account in 2015.

Shanghai Municipality in Peoples Republic of China

Shanghai is one of the four municipalities under the direct administration of the central government of the People's Republic of China, the largest city in China by population, and the second most populous city proper in the world, with a population of 24.18 million as of 2017. It is a global financial centre and transport hub, with the world's busiest container port. Located in the Yangtze River Delta, it sits on the south edge of the estuary of the Yangtze in the middle portion of the East China coast. The municipality borders the provinces of Jiangsu and Zhejiang to the north, south and west, and is bounded to the east by the East China Sea.

WeChat mobile app providing instant messaging, social network and payment services, etc.

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world's largest standalone mobile apps by monthly active users, with over 1 billion monthly active users. Described as one of the world's most powerful apps by Forbes, it is also known as China's "app for everything" and a "super app" because of its wide range of functions and platforms. In addition to China, it is also the most popular messaging app in Bhutan.

Contents

History

Urbem Media was founded in Shanghai in early 2015 by University of Oxford graduate Steven Chen. [1] Urbem Media was established in May 2015 and entered the Chinaaccelerator startup programme in September 2015. [2] In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category. [3]

University of Oxford University in Oxford, United Kingdom

The University of Oxford is a collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the world's second-oldest university in continuous operation. It grew rapidly from 1167 when Henry II banned English students from attending the University of Paris. After disputes between students and Oxford townsfolk in 1209, some academics fled north-east to Cambridge where they established what became the University of Cambridge. The two 'ancient universities' are frequently jointly called 'Oxbridge'. The history and influence of the University of Oxford has made it one of the most prestigious universities in the world.

Startup accelerators, also known as seed accelerators, are fixed-term, cohort-based programs that include seed investment, connections, mentorship, educational components, and culminate in a public pitch event or demo day to accelerate growth. Most startup accelerators in Silicon Valley and globally are privately funded as an investment fund that take equity and focus on a wide range of industries.

According to William Bao Bean, managing director of Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups. [4]

Features

Its WeChat service account provides recommendations to users via its Ubot. [5] Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant discounts. [6] It also is bilingual, with versions in both Chinese and English. [7]

Multilingualism the ability to speak multiple language

Multilingualism is the use of more than one language, either by an individual speaker or by a community of speakers. It is believed that multilingual speakers outnumber monolingual speakers in the world's population. More than half of all Europeans claim to speak at least one language other than their mother tongue; but many read and write in one language. Always useful to traders, multilingualism is advantageous for people wanting to participate in globalization and cultural openness. Owing to the ease of access to information facilitated by the Internet, individuals' exposure to multiple languages is becoming increasingly possible. People who speak several languages are also called polyglots.

See also

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References

  1. ↑ "Outstanding CEOs". www.triumphcapital.com.cn.
  2. ↑ www.chinaaccelerator.com https://chinaccelerator.com/portfolio/urbem/.Missing or empty |title= (help)
  3. ↑ "Are WeChat Service Accounts Killing Apps In China?". TechNode. 17 March 2016.
  4. ↑ "How WeChat Can Slash Marketing Costs In China: Chinaccelerator Demo Day". TechNode. 27 November 2015.
  5. ↑ www.36kr.com https://36kr.com/p/5039531.html.Missing or empty |title= (help)
  6. ↑ www.hksilicon.com https://www.hksilicon.com/articles/1177670.Missing or empty |title= (help)
  7. ↑ "This card gives foodies up to 50% off". www.shanghaiist.com.
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