Uwern Jong

Last updated
Uwern Jong
UwernJong-WTM-London.jpg
NationalityBritish
Occupation(s)Editor-in-Chief, OutThere
Known forGlobal diversity, equality and inclusion advocate; founder of travel media company; inclusive tourism campaigner

Uwern Jong is a British Asian entrepreneur, journalist, editor and inclusive-tourism advocate. [1] [2] Jong co-founded OutThere magazine in 2010. [3] [4]

Contents

He is an inclusive tourism advocate, promoting a more diverse media landscape [5] and better recruitment and representation in the travel industry. [6] In 2024, he launched Icons of Inclusion, [7] a luxury travel industry event with a focus on diversity, accessibility and inclusion in tourism.

Jong is also founder of Southeast Asia’s first LGBTQ+ travel symposium for the Tourism Authority of Thailand [8] and through OutThere, developed Thailand's “Go Thai Be Free” LGBTQ travel campaign and website, [9] as part as the government’s strategy to attract more diverse tourists to the country. [10] The event has since been hosted in other destinations, including Stockholm, Sweden, [11] Los Cabos, Mexico [12] and Basque Country, Spain. [13]

Jong is credited as an Editor who has been a "material player in the advancement of LGBTQ+ rights.” [14]

Career

Jong was one of the original founders of integrated marketing and communications agency, Intelligent Marketing [15] where he created marketing campaigns targeting the LGBTQ+ market [16] [17] [18]

Jong continues to campaign for inclusive tourism for the LGBTQ+ community [19] [20] and until 2023, was board-member of the International LGBTQ+ Travel Association. [21]

Awards and recognitions

References

  1. "Uwern Jong | Verified: Editor-in-Chief, OutThere magazine | Muck Rack". muckrack.com. Retrieved 2021-01-16.
  2. "The Luxury Leader Interview | Uwern Jong, Experientialist (Editor)-in-Chief at OutThere magazine". Walpole. Retrieved 2021-06-01.
  3. Browne-Swinburne, Jess (13 January 2021). "Uwern Jong | Editor-in-Chief | OutThere Magazine, OutThere Publishing". ppa.co.uk. Retrieved 2021-01-17.
  4. Yiga, Eugene (24 March 2020). "Acumen | Rainbows on the Rise". www.acumenmagazine.co.za. Retrieved 2021-02-14.
  5. Thorpe, Esther Keia (9 November 2020). "OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel". Media Voices Podcast. Retrieved 2021-01-16.
  6. McGonagle, Katie (12 November 2020). "Marketing and recruitment key to better BAME representation in travel". Travel Weekly.
  7. "Icons of Inclusion: Calls for industry to adapt and embrace diversity". Sustainable Hotel News. Retrieved 2024-04-02.
  8. "South East Asia's First International Lgbt+ Tourism Symposium Kicks Off in Under a Month". TravMedia. Retrieved 2021-01-17.
  9. Gill, Rob (15 February 2019). "Thailand showcases LGBT credentials". TTG. Retrieved 2021-01-30.
  10. "LGBTQ+ Travel Advice From the Expert; An Interview With Uwern Jong". myGwork. 2020-07-30. Retrieved 2021-06-09.
  11. Griffiths, Sophie (31 October 2018). "Key takeaways from the LGBT+ Travel Symposium". TTG – Travel Trade Gazette.
  12. Writer, Mark ChesnutContributing (2023-07-05). "Is Los Cabos Mexico's Next Great LGBTQ+ Vacation Destination?". www.travelagewest.com. Retrieved 2025-06-09.
  13. "Turismo LGBT: Euskadi se consolida con el primer simposio internacional de turismo inclusivo en Europa". Ladevi (in European Spanish). 2025-05-08. Retrieved 2025-06-09.
  14. Bonham, Mark S. (2017). A Path to Diversity, LGBT+ participation in the working world. Bonham & Company. pp. 187–190. ISBN   9780993960031.
  15. "Jong shifts role at Intelligent Marketing to grow business". Promotions and Incentives (now CampaignLive). 8 May 2006. ProQuest   232063090.
  16. Thornton, James (20 October 2005). "Online: Spin Palace courts the pink pound with shopping offer". www.campaignlive.co.uk. Retrieved 2021-01-16.
  17. "Gay and lesbian job seekers want to know if they will achieve their full potential". Daily Express. 18 November 2009.
  18. "Ask the experts: Making the most of your diversity in the job market". the Guardian. 2010-10-14. Retrieved 2021-01-16.
  19. "The pink dollar: LGBT tourists need a better welcome in Asia". South China Morning Post. 22 August 2020. Retrieved 2021-01-30.
  20. "Ethical gay travel: Why LGBTQ travellers should be aware of where they're spending money". Attitude.co.uk. 2020-01-16. Retrieved 2021-01-16.
  21. Tabberer, Jamie (2017-03-31). "British gay travel expert among new appointees to IGLTA board". Gay Star News. Retrieved 2021-01-16.
  22. "The 2025 winners and finalists". TravMedia. 12 May 2025.
  23. "The Walpole Power List 2025 | The 50 Most Influential People in British Luxury". www.thewalpole.co.uk. Retrieved 2025-01-27.
  24. U.S. Travel Association (February 2020). "IPW Travel Writer Awards History" (PDF).
  25. "Triple win for Intrepid Travel at The Travel Industry Awards 2022 by TTG". TTG. Retrieved 2022-10-05.
  26. "10 LGBTQ trailblazers breaking barriers in the travel industry". Attitude.co.uk. 2021-12-03. Retrieved 2022-01-22.
  27. "Editorial Leader of the Year - Consumer Media/Customer Publishing". www.campaignlive.co.uk. Retrieved 2021-01-16.
  28. "Telegraph, FT and TTG top winners at 2020 Campaign Publishing Awards". www.campaignlive.co.uk. Retrieved 2021-06-09.
  29. "Llega MASTERCLASS Gnetwork360". Cámara de Turísmo. Retrieved 2021-03-15.