Value-added selling

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Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service. [1] By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers. This customer feedback helps sales and marketing professionals to outline value propositions that are likely to benefit the largest number of customers. [2]

The value add may not be initially apparent in the sales overview and is often tied to upselling or vertical selling within a specific market segment. The utility of the product or service, ease of integration into the customers' business operations or time saving benefits are just a few areas that may be capitalized on when focusing on value add. [3]

Examples

References

  1. "Value-Added Selling: Why You're Not Doing It Right". Copper. 2019-05-23. Retrieved 2022-02-22.
  2. "What are value added selling strategies? – Firstlawcomic". firstlawcomic.com. Archived from the original on 2022-02-22. Retrieved 2022-02-22.
  3. Porter, Michael E. (1987-05-01). "From Competitive Advantage to Corporate Strategy". Harvard Business Review. ISSN   0017-8012 . Retrieved 2022-02-22.
  4. Jovanovic, Vuk; Price, Thomas (2010-02-02). "Hysterosalpingography - Performance and Interpretation". SciVee. Retrieved 2025-04-05.
  5. "Value Added Selling: Elevating the Customer Experience with Value Added Selling and Upselling". FasterCapital. Retrieved 2025-04-05.