Van Leeuwen Ice Cream

Last updated

Van Leeuwen
Founded2008 (2008) in New York City
Founders
  • Pete Van Leeuwen
  • Ben Van Leeuwen
  • Laura O'Neill
Website vanleeuwenicecream.com

Van Leeuwen Ice Cream is an American ice cream parlor chain.

Contents

History

Van Leeuwen began as a food truck in New York City in 2008 between Pete Van Leeuwen, his brother Ben, and their Australian partner Laura O'Neill. The trio were seeking to make a “purer ice cream”. [1] Their yellow trucks sold flavors based on imported ingredients like Ceylon cinnamon, Sicilian pistachios, and vanilla from Papua New Guinea. [2] The American private equity firm Nextworld invested $18.7 million in the company in 2020. Van Leeuwen opened their 30th store in 2022 and has over 70 stores as of December 2024. [3] [4]

In November 2022, Van Leeuwen entered a settlement agreement with the New York City Department of Consumer and Worker Protection. The chain agreed to comply with a New York City law that banned retail stores from refusing to accept cash as payment and to pay $33,000 in outstanding civil penalties. Van Leeuwen had been violating the law since it went into effect in November 2020 and did not appear for any administrative hearings. [5]

References

  1. ↑ https://www.wearebird.co/laura-oneill
  2. ↑ Tumin, Remy (October 20, 2022). "Cash or Card for a Cone? Van Leeuwen Must Take Both, N.Y.C. Says". The New York Times . ISSN   0362-4331. Archived from the original on October 24, 2022. Retrieved October 24, 2022.
  3. ↑ Smith, Courtney E. (May 2, 2022). "Van Leeuwen Ice Cream Opens First Dallas Location". Eater Dallas. Archived from the original on October 24, 2022. Retrieved October 24, 2022.
  4. ↑ "Van Leeuwen Locations". Van Leeuwen Ice Cream. Retrieved December 31, 2024.
  5. ↑ Orlow, Emma (October 20, 2022). "Van Leeuwen Agrees to Accept Cash Following Settlement With NYC Over Cashless Ban Law Violations". Eater NY. Archived from the original on November 14, 2022. Retrieved November 14, 2022.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.