| Type of business | Private |
|---|---|
| Available in | English |
| Founded | San Francisco, California |
| Headquarters | San Francisco, California |
| Key people | Aaron Sperling, CEO Oliver Muoto, VP Marketing |
| Services | software applications |
| URL | www.vFlyer.com |
| Current status | active |
vFlyer, Inc., operator of the vFlyer.com website, is a Web 2.0 company founded by Aaron Sperling and Oliver Muoto in 2004 and is based in San Francisco, California. The company enables online sellers and sales professionals (realtors, auto dealers, service providers, etc.) to syndicate and distribute their product or service listings to online marketplaces that include Oodle, Vast.com, [1] Google Base, Trulia, Craigslist, HotPads.com, Yahoo! Classifieds, eBay Classifieds, and others. [2]
vFlyer was begun as a project in 2004 by Application Park co-founder Aaron Sperling and Epicentric co-founder Oliver Muoto to allow online sellers to syndicate listings to online classified ad sites. The company launched on October 2, 2006, and was featured in a New York Times article. [2]
The company has been self-funded by its two founders and has made significant inroads in the real estate community. The company was named the Most Innovative Web Service by Inman News in 2007. [3]
eBay Inc. is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales, and the company charges commissions to sellers upon sales. eBay was founded by Pierre Omidyar in September 1995. It has 132 million yearly active buyers worldwide and handled $73 billion in transactions in 2023, 48% of which was in the United States. In 2023, the company had a take rate of 13.81%.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
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Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million monthly active users.

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Krrb was a hyperlocal classified advertising website that allowed individuals and businesses to sell items. Members of the website could also list real estate, housing, events, services, jobs and community notices. The website was based on the idea of neighborhood garage sale or flea market, prioritizing proximity over categorization so that users could see listings nearest to them. Each seller got a personal storefronts where all their listings were displayed.
Jonathan Cardella is an entrepreneur and businessman, who is best known as Founder and Chairman of Ventive and Founder & CEO of its sister company, Strike Tax Advisory. He formerly owned Ski West, which was sold to Overstock.com and renamed Overstock Travel in 2005; he was retained as CEO. He also served as CIO of FixYa. Jonathan also founded and operated NeighborCity, as its CEO, which was an innovative real estate tech company that rated, ranked and recommended residential real estate agents to homebuyers and sellers. NorthstarMLS and Berkshire Hathaway Home Services sued NeighborCity and Cardella for allegedly violating copyright law by using Northstar MLS's and Berkshire Hathaways Home Service's real estate listing data without permission. The claims against Cardella were dismissed and all remaining claims were settled without admission of fault. NeighborCity's case was instrumental in paving the way for real estate startups and technology companies to safely utilize MLS data, while also bringing to light the alleged anti-competitive practices of the National Association of Realtors, Berkshire Hathaway Home Services, Nortstar MLS, and related MLSs.
Armslist.com is a classified advertisements website with sections devoted to firearms, firearms accessories, outdoors equipment, miscellaneous firearms related materials, and discussion forums. Armslist has drawn criticism and support due to it facilitating the legal sale of firearms between individuals online.
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