The brand's name comes from the first name of founder, Vienne Cheung, and from Milan, Italy, a city well known for its fashion.[2]
VienneMilano is one of Multiverse Commerce's brands and microstores.[3]
Origin/History
VienneMilano was created as a result of Cheung's interest in Italian hosiery[2] and her wish to change the stereotypes surrounding thigh highs[4] in America.[5] Cheung wanted to bring the high quality thigh highs she found traveling through Europe to the US market.[1]
On November 1, 2011 along with the launch of the VienneMilano online boutique their first line of thigh highs was introduced.[3]
On November 11, 2011 VienneMilano held a fashion show and keynote by Giuseppe Pastorelli, the Italian General Consul for New England, to celebrate the brand's launch and first collection at the InterContinental Boston.[6]
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