Company type | Online Boutique |
---|---|
Founded | Boston, Massachusetts (November 1, 2011) |
Key people | Vienne Cheung, Founder |
Products | Luxury Thigh High Stockings |
Website | viennemilano.com |
VienneMilano is a hosiery brand and online boutique specializing in Italian thigh high stockings. [1] Its website was officially launched November 1, 2011. [2]
The brand's name comes from the first name of founder, Vienne Cheung, and from Milan, Italy, a city well known for its fashion. [2]
VienneMilano is one of Multiverse Commerce's brands and microstores. [3]
VienneMilano was created as a result of Cheung’s interest in Italian hosiery [2] and her wish to change the stereotypes surrounding thigh highs [4] in America. [5] Cheung wanted to bring the high quality thigh highs she found traveling through Europe to the US market. [1]
On November 1, 2011 along with the launch of the VienneMilano online boutique their first line of thigh highs was introduced. [3]
On November 11, 2011 VienneMilano held a fashion show and keynote by Giuseppe Pastorelli, the Italian General Consul for New England, to celebrate the brand's launch and first collection at the InterContinental Boston. [6]
Stockings are close-fitting, variously elastic garments covering the leg from the foot up to the knee or possibly part or all of the thigh. Stockings vary in color, design, and transparency. Today, stockings are primarily worn for fashion and aesthetics, usually in association with mid-length or short skirts.
Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.
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