VienneMilano

Last updated
VienneMilano
Company type Online Boutique
Founded Boston, Massachusetts (November 1, 2011)
Key people
Vienne Cheung, Founder
ProductsLuxury Thigh High Stockings
Website viennemilano.com

VienneMilano is a hosiery brand and online boutique specializing in Italian thigh high stockings. [1] Its website was officially launched November 1, 2011. [2]

The brand's name comes from the first name of founder, Vienne Cheung, and from Milan, Italy, a city well known for its fashion. [2]

VienneMilano is one of Multiverse Commerce's brands and microstores. [3]

Origin/History

VienneMilano was created as a result of Cheung’s interest in Italian hosiery [2] and her wish to change the stereotypes surrounding thigh highs [4] in America. [5] Cheung wanted to bring the high quality thigh highs she found traveling through Europe to the US market. [1]

On November 1, 2011 along with the launch of the VienneMilano online boutique their first line of thigh highs was introduced. [3]

On November 11, 2011 VienneMilano held a fashion show and keynote by Giuseppe Pastorelli, the Italian General Consul for New England, to celebrate the brand's launch and first collection at the InterContinental Boston. [6]

Related Research Articles

<span class="mw-page-title-main">Stocking</span> Hosiery that covers the feet and legs to the knee or higher

Stockings are close-fitting, variously elastic garments covering the leg from the foot up to the knee or possibly part or all of the thigh. Stockings vary in color, design, and transparency. Today, stockings are primarily worn for fashion and aesthetics, usually in association with mid-length or short skirts.

<span class="mw-page-title-main">Pantyhose</span> Sheer waist-high nylon legwear usually worn by women

Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.

<span class="mw-page-title-main">Dolce & Gabbana</span> Italian fashion house

Dolce & Gabbana, also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetics and licenses its name and branding to Luxottica for eyewear.

<span class="mw-page-title-main">Fendi</span> Italian enterprise and fashion house

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

<span class="mw-page-title-main">Prada</span> Italian luxury fashion house

Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics.

<span class="mw-page-title-main">Versace</span> Italian luxury fashion house in Milan

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia, the company logo is inspired by Medusa, a figure from Greek mythology.

<span class="mw-page-title-main">Armani</span> Italian international luxury fashion house

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

<span class="mw-page-title-main">Roberto Cavalli</span> Italian fashion designer and inventor

Roberto Cavalli is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfume and leather accessories. Former Acne Studios creative consultant Paul Surridge succeeded Peter Dundas as creative director for the brand in May 2017.

Blufin S.p.A. is an Italian fashion house founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine, Blugirl and Anna Molinari (1995), which is being repositioned as their luxury brand.

Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.

<span class="mw-page-title-main">Proenza Schouler</span> Womenswear and accessories brand

Proenza Schouler is a womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Based in New York City, Proenza Schouler is derived from maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother.

<span class="mw-page-title-main">Yves Saint Laurent (fashion house)</span> French fashion house

Yves Saint Laurent SAS, also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé. The company specializes in haute couture, ready-to-wear, leather accessories, and footwear. Its cosmetics line, YSL Beauty, is owned by L'Oréal.

<span class="mw-page-title-main">Celine (brand)</span> French fashion brand

Celine is a French luxury fashion house. It was founded in 1945 by designer Céline Vipiana and has been owned by LVMH since 1996. The headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification. Séverine Merle has been the Chief Executive Officer since April 2017.

YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP).

Milano is the Italian name of Milan, one of the largest cities in Italy.

<span class="mw-page-title-main">Marijana Matthäus</span> Serbian entrepreneur, businesswoman, writer

Marijana Matthäus is a Serbian entrepreneur, businesswoman, writer and European socialite based in London. She is the Founder and Creative Director of Lux Uniforms, which specializes in custom corporate identity business uniforms and Andaj, a luxury outerwear brand.

<span class="mw-page-title-main">Journelle</span>

Journelle is a luxury lingerie company based in New York. Founded by Claire Chambers, the name Journelle comes from the archaic French word “journellement" meaning “daily”, as lingerie is designed to be worn every day.

<span class="mw-page-title-main">Farfetch</span> Online fashion retail platform

Farfetch is an e-commerce company focused on luxury clothing and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. The company was founded in 2007 by the Portuguese entrepreneur José Neves and headquartered in London. In 2023 Farfetch was bought by Coupang , the largest online marketplace in South Korea.

<span class="mw-page-title-main">Tory Burch LLC</span> American luxury fashion brand

Tory Burch LLC is an American mid-luxury women's fashion label based in Manhattan, New York, United States. It was founded by American designer Tory Burch in 2004. Pierre-Yves Roussel is the current CEO of the company.

Roberto Cavalli S.p.A. is an Italian luxury fashion company founded by the designer Roberto Cavalli in Osmannoro, Florence, during the 1970s. Known for animal prints on leather and textiles, the label manufactures and markets haute couture, ready-to-wear, and accessories, including handbags, eye wear, watches, shoes, perfumes and jewelry. The company is also involved in interior design projects for high-end buildings and hotels.

References

  1. 1 2 Hershey, Lee. ""Stepping out with Sass": Luxury Thigh High Hosiery Brand, VienneMilano" . Retrieved 27 February 2013.
  2. 1 2 3 Carpenter, Kane. "Vienne Milano - Asian American Entrepreneur Turns her Dream into a Reality" . Retrieved 27 February 2013.
  3. 1 2 Motu Novu (October 4, 2011). "Multiverse: VienneMilano Luxury Hosiery". Motu Novu. Retrieved 14 October 2016.
  4. Shan, Marshalla (25 March 2017). "VienneMilano 2017 Bridal Thigh High Stockings Collection". My Lingerie Magazine.
  5. Melser, Amy. "Brookline designer modernizes a classic", The Justice', Waltham, 7 February 2013
  6. Oppezzo, Valentina (22 February 2012). "VienneMilano – A Boston-based "Made in Italy"". Bostoniano. Retrieved 14 October 2016.