View Media Group

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View Media Group
Company type Private company
IndustryMedia and Information Services
Founded2022
FoundersAntony Catalano
Alex Waislitz
Headquarters65 Gwynne Street,
Cremorne
,
Australia
Key people
Antony Catalano (CEO)
BrandsView; Beevo; Propic; AD Group; thetoday.business;
Website www.vmg.com.au

View Media Group (VMG) is an Australian media and property technology company headquartered in Melbourne. [1]

Contents

VMG operates a range of digital real estate, marketing, and technology businesses, including the property listings platform View.com.au. [2] [3] [4] [5]

History

View Media Group was established in August 2022, as a privately held company. [6] . VMG is owned by 20 Cashews Pty Ltd, an entity which is jointly owned by Antony Catalano and Alex Waislitz’s private Thorney Investment Group and the publicly listed Thorney Opportunities Ltd. [7]

Shortly after its formation, VMG acquired a number of property technology and marketing businesses, including The Today Business and AD Group, an off-the-plan project marketing platform. [8] [9] [10]

Investors and Ownership

Following launch, Seven West Media via its Seven West Ventures subsidiary and ANZ Group Holdings Ltd (ANZ), [11] [12] [13] [14] obtained equity in VMG. The combined investment from all parties saw the total cash and media spend available to VMG of over $100 million. [8] Catalano and Waislitz also share joint ownership of Australian Community Media (ACM). [15]

As of June 2025, filings with the Australian Securities and Investments Commission indicated ANZ had made a further investment at a lower share price, reflecting a write-down in the company’s valuation. [16]

Seven West also reported a reduction in the value of its venture portfolio, “primarily View Media Group”, in its 2025 annual report. [16]

References

  1. ↑ "Antony Catalano, Alex Waislitz announce launch of View Media Group (VMG) and investment from Seven West Media" . Canberra Times . 18 August 2022.
  2. ↑ "Catalano and Waislitz's venture set to buy out View.com.au" . AFR .
  3. ↑ "Antony Catalano's View Media Group launches real estate portal". MediaWeek . 28 September 2023.
  4. ↑ "View Media Group launches consumer real estate portal: View". The New Daily (Press release).
  5. ↑ "View Media Group launches new real estate portal to rival Domain and REA - with free listings for vendors". 7News . 27 September 2023.
  6. ↑ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella . 5 February 2023.
  7. ↑ "View Media Group launches and confirms investment from Seven West Media". MediaWeek . 18 August 2022.
  8. 1 2 "Catalano's View Media Group acquires The Today Business - AdNews". www.adnews.com.au.
  9. ↑ "Catalano's View Media Group closes deal on proptech company, The Today Business". Mumbrella . 4 October 2022.
  10. ↑ "Antony Catalano's View Media Group acquires apartments and developments marketing and tech company AD Group" . Canberra Times . 2 November 2022.
  11. ↑ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella . 5 February 2023.
  12. ↑ "ANZ went house hunting at Domain, bought at View Media" . AFR . 2 February 2023.
  13. ↑ "ANZ boosts proptech access with $50m investment". Nextmedia .
  14. ↑ "ANZ tips cash into Catalano's View Media as it eyes digital mortgages". SMH . 6 February 2023.
  15. ↑ "Waislitz and Catalano's ACM investment unveiled" . AFR . 8 July 2019.
  16. 1 2 "View Media Group: ANZ, Seven West Media write down millions from Antony Catalano's property business". AFR .
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