Career
Viraj Bahl was introduced to the food industry through visits to his father’s factory and participation at the Fun Foods stall in Aahar, Delhi. While he showed interest in the family business, his father, Rajiv Bahl, advised him to establish financial independence before joining the company. [8] After graduating in 2002 with a degree in marine engineering from Singapore Polytechnic, Viraj began his career as a second engineer with Maersk, working on oil rigs and merchant navy ships. [1] [9]
In 2013, Viraj founded Veeba Foods in Neemrana, Rajasthan, [10] [11] [12] initially as a B2B supplier of condiments to QSR such as Domino's, Pizza Hut, and Burger King. [13] [14] The company later expanded the retail market with products like ketchup, mayonnaise, and salad dressings. [15] In 2014, Bahl raised ₹3 crore for Veeba at a valuation of ₹105 crore. [16] The company expanded its product range to include various sauces and condiments. [17] [18] [19] [20] As of 2024, Veeba had 85 stock-keeping units across 700 cities. [21] [22]
In 2024, the company introduced a new product line, Tasty Pixel, and expanded into the Chinese and pan-Asian sauces and dressings segment with the launch of the WokTok. [23]
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