Virtual queue

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Virtual queue is a concept used in both inbound call centers and other businesses to improve wait times for users. Call centers use an Automatic Call Distributor (ACD) to distribute incoming calls to specific resources (agents) in the center. ACDs hold queued calls in First In, First Out order until agents become available. Virtual queue systems allow callers to receive callbacks instead of waiting in an ACD queue.

Contents

This solution is analogous to the “fast lane” option used at amusement parks, such as Disney's FastPass, in which a computerized system allows park visitors to secure their place in a “virtual queue” rather than waiting in a physical queue. In brick-and-mortar retail [1] and the business world, virtual queuing for large organizations similar to the FastPass and Six Flags' Flash Pass, have been in use since 1999 and 2001 respectively.

For small businesses, the virtual queue management solutions come in two types: (a) SMS text notification services [2] and (b) apps on smartphones and tablet devices, with in-app notification and remote queue status views.

Overview

While there are several different varieties of virtual queuing systems, a standard First In, First Out that maintains the customer's place in line is set to monitor queue conditions until the Estimated Wait Time (EWT) exceeds a predetermined threshold. When the threshold is exceeded, the system intercepts incoming calls before they enter the queue. It informs customers of their EWT and offers the option of receiving a callback in the same amount of time as if they waited on hold.

If customers choose to remain in a queue, their calls are routed directly to the queue. Customers who opt for a callback are prompted to enter their phone number and then hang up the phone. A “virtual placeholder” maintains the customers' position in the queue while the ACD queue is worked off. The virtual queuing system monitors the rate at which calls in queue are worked off and launches an outbound call to the customer moments before the virtual placeholder is due to reach the top of the queue. When the callback is answered by the customer, the system asks for confirmation that the correct person is on the line and ready to speak with an agent. Upon receiving confirmation, the system routes the call to the next available agent resource, who handles it as a normal inbound call.

Call centers don't measure this "virtual queue" time as "queue time" because the caller is free to pursue other activities instead of listening to hold music and announcements. The voice circuit is released between the ACD and the telecommunications network, so the call does not accrue any queue time or telecommunications charges.

Universal Queue

Universal queue (UQ) is concept in contact center design whereby multiple communications channels (such as telephone, fax and email) are integrated into a single 'universal queue' to standardize processing and handling, enabling coherent customer relations management (CRM).

UQ is generally used for standardised routing, recording, handling, reporting, and management of all communications in a contact center (or across an entire organisation).

Although UQ was discussed at least as far back as 2004, difficulties in implementing this system prevented its widespread uptake. As of 2008, there is little data available online regarding existing UQ implementations. [3] [4]

Applications

Some utility companies (electric, natural gas, telecommunications, and cable television) use virtual queuing to manage seasonal peaks in call center traffic, as well as unexpected traffic spikes due to weather or service interruptions. Call centers that process inbound telesales calls use virtual queuing to reduce the number of abandoned calls. Customer care organizations use virtual queuing to enhance service levels. [5] Insurance claims processing centers use virtual queuing to manage unforeseen peaks due to natural disasters.

Various amusement parks around the world have employed a similar virtual queue system for guests wishing to queue for their amusement rides. One of the most notable examples, Disney's Fastpass, issues guests a ticket which details a time for the guest to return and board the attraction. More recent virtual queue systems have utilized technology such as the Q-Bot to reserve a place for them in the queue. Implementations of such a system include the Q-Bot at Legoland parks, the Flash Pass at Six Flags parks and the Q4U at Dreamworld.

Virtual queueing apps allow small businesses to operate their virtual queue from an application. Their customers take a virtual queue number and wait remotely instead of waiting on-premises.

During the Covid-19 pandemic, virtual queuing became more popular in order to support businesses while store capacity was limited. [6] Companies such as Qudini have provided customers a way to join a queue by scanning a QR code, granting them permission to wait at a safe distance from other customers.

Related Research Articles

<span class="mw-page-title-main">Call centre</span> Office dealing with a large volume of enquiries by telephone

A call centre or call center is a managed capability that can be centralised or remote that is used for receiving or transmitting a large volume of enquiries by telephone. An inbound call centre is operated by a company to administer incoming product or service support or information enquiries from consumers. Outbound call centres are usually operated for sales purposes such as telemarketing, for solicitation of charitable or political donations, debt collection, market research, emergency notifications, and urgent/critical needs blood banks. A contact centre is a further extension to call centres telephony based capabilities, administers centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and email.

An automated call distribution system, commonly known as automatic call distributor or automatic call dispatcher (ACD), is a telephony device that answers and distributes incoming calls to a specific group of terminals or agents within an organization. ACDs direct calls based on parameters that may include the caller's telephone number, the number they dialed, the time of day or a response to an automated voice prompt. Advanced ACD systems may use digital technologies such as computer telephony integration (CTI), computer-supported telecommunications applications (CSTA) or IVR as input to determine the route to a person or voice announcement that will serve the caller. Experts claim that "the invention of ACD technology made the concept of a call centre possible."

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<span class="mw-page-title-main">Queue area</span> Places where people queue or "line up" for goods or services

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<span class="mw-page-title-main">FastPass</span> Retired virtual queuing systems created by the Walt Disney Company

FastPass, FastPass+, and MaxPass were virtual queue systems created by the Walt Disney Company to speed up customer access to certain attractions and amenities at the Disney resorts and theme parks. First introduced in late 1999 as a virtual queue, the systems all allowed guests to avoid long lines at the attractions on which the system was installed, freeing them to partake in other attractions during their wait. There was generally no extra fee for the service.

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<span class="mw-page-title-main">Fast Lane (Cedar Fair)</span> Line queue system offered at Cedar Fair amusement parks

Fast Lane is an optional, pay-per-person line queue system offered on select rides at Cedar Fair amusement parks. The system provides shorter lines, and guests who want access must pay a fee in addition to general park admission. They are given a wristband for identification, and an unspecified, limited number are sold each day to control wait times. First piloted in 2011 at Kings Island, the system was rolled out to the rest of the Cedar Fair chain in 2012. An upgrade called Fast Lane Plus featuring additional rides is available at some parks.

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References

  1. "4 Ways Virtual Queues are Taking Hold in Retail". Qtrac by Lavi Industries. 2021-09-03. Retrieved 2022-04-12.
  2. "SMS Queue: Understanding the Fundamentals". Qtrac by Lavi Industries. 2021-10-12. Retrieved 2022-04-12.
  3. "Universal Queues Are More Than Technology". Call Centre Helper. Retrieved 18 April 2017.
  4. "Gartner Glossary: Universal Queue". Gartner.
  5. "Virtual Queuing: How Digitizing the Waitlist Experience Makes for Better Customers". Qtrac by Lavi Industries. 2022-03-21. Retrieved 2022-04-12.
  6. "Qudini: How to ensure customers stay safe as stores reopen".