Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Fuse is an American television channel owned by Fuse Media, LLC, that launched in 1994.
Comcast Cable Communications, LLC, doing business as Xfinity, is an American telecommunications business segment and division of Comcast Corporation. It is used to market consumer cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.
The Technology and Engineering Emmy Awards, or Technology and Engineering Emmys, are one of two sets of Emmy Awards that are presented for outstanding achievement in engineering development in the television industry. The Technology and Engineering Emmy Awards are presented by the National Academy of Television Arts and Sciences (NATAS), while the separate Primetime Engineering Emmy Awards are given by its sister organization the Academy of Television Arts & Sciences (ATAS).
Qubo was an American television network for children between the ages of 5 and 14. Owned by Ion Media, it consisted of a 24-hour free-to-air television network often mentioned as the "Qubo channel", associated website with games and programs available through video on demand, and a weekly programming block on Ion Television, along with Ion Life, later known as Ion Plus.
Seth Haberman is CEO of Sense Education, an artificial intelligence company that uses unsupervised machine learning technology, as well as bioinformatic algorithms, to identify how people solve open-ended problems. He was also the founder of VisibleWorld, a developer of viewer-customized television advertising.
Xumo, LLC is an American internet television and consumer electronics company. It is a joint venture of Charter Communications and Comcast that operates the free ad-supported streaming television (FAST) and advertising video on demand (AVOD) service Xumo Play, and distributes Xumo Stream Box digital media players and Xumo TV smart TVs. The Xumo Play platform's service operations are based in the Greater Los Angeles suburb of Irvine, California. As of October 2020, Xumo Play has 24 million monthly active users.
Jinni was a website-based search engine and recommendation engine for movies, TV shows and short films. The service was powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. As of 2015, it was no longer available to the public, but is reportedly available via API and business-to-business licensing, where it reportedly impacts businesses like Comcast's Xfinity product, as well as other businesses using "smart" entertainment search.
MetaTV was founded in 1999 on the promise of providing a better way to consume interactive content on TV. Initially, MetaTV created technologies to target existing set-top box infrastructure. Early customers included InnMedia and MSNBC. In order to enable a better consumer experience and provide cross set-top and cross MSO capabilities, MetaTV shifted to developing a set-top box browser-like application to provide common functions across set-top boxes and to exploit individual set-top box capabilities.
TV Everywhere refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.
In the cable television industry, Multiplatform Service refers to the secure delivery of rich media, information and applications to any device, regardless of transport, distribution system or user interface, providing the consumer with flawless, integrated and user activity access and management of their entertainment and communication services.
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Its devices are distributed in roughly 118 countries.
A number of different controversies and criticisms have surrounded Comcast for various reasons over its recent history. Customers of the telecommunications company report low levels of customer satisfaction on both service and cost. Comcast has also had several customer service scandals, the most notorious of which featured a representative not allowing a customer to cancel his service. This clip went viral. Comcast has also been widely criticized, most publicly by Netflix, for its position against net neutrality, the principle that all traffic on the internet should be treated equally.
Comcast Business is a subsidiary of Comcast, which, through several iterations, has handled the sales, marketing, and delivery of internet, phone, and cable television to businesses. In 2012, Comcast Business grew by 34%, the fastest growth of any of Comcast's products in 2012, reaching $2.4 billion in revenue. In 2013, Comcast Business generated $3.2 billion in revenue, an increase of 26% over 2012 revenue.
Viamedia is a cable television and digital advertising company headquartered in Lexington, Kentucky. Viamedia provides advertising sales management for cable TV operators, MVPD's, telcos, OTT/streaming and video providers across the US. Viamedia is one of the industry's leading providers of media advertising solutions for local, regional and national businesses and brands. The company currently has more than 12,000 active and prospective advertisers nationwide.
TubeMogul is an enterprise software company for brand advertising.
Jeff Binder is an American entrepreneur and the builder of several startups in the technology, media, and telecommunications sectors. He is the former executive vice president of home and entertainment at T-Mobile after the company bought Layer3 TV, the company Binder co-founded and served as the CEO of until the purchase for $325 million. Layer3's service and platform eventually became T-Mobile's "T-Vision" once its version was launched by the company. Jeff Binder was also the founding CEO of Broadbus Technologies and an early investor and chairman of This Technology, which were sold respectively to Motorola and Comcast. He is brothers with renowned television producer, Steven D. Binder.
Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
Synamedia Ltd. is a video technology provider headquartered in Staines-upon-Thames, UK. Its products cover content distribution and delivery, video processing, advanced advertising, broadband offerings, and video security.
