Vision statement

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The vision and mission statements of the LUMO Community Wildlife Sanctuary LUMO Community Wildlife Sanctuary vision and mission statement at the main gate in Kenya.jpg
The vision and mission statements of the LUMO Community Wildlife Sanctuary

A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2] [ circular reference ] [3] [ circular reference ]

Contents

Vision statements may fill the following functions for a company: [4]

A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include: [6]

See also

Citations

  1. 1 2 3 4 Project Management Institute 2021, §4.6.1 Strategy Artifacts.
  2. Start with Why
  3. The Infinite Game
  4. Lipton, Mark (Summer 1996). "Demystifying the Development of an Organizational Vision" (PDF download). Sloan Management Review. 37 (4): 83. Retrieved 2019-11-25.
  5. 1 2 Project Management Institute 2021, Glossary §3 Definitions.
  6. Kantabutra, Sooksan; Avery, Gayle (2010). "The power of vision: statements that resonate" (PDF). Journal of Business Strategy. 31 (1): 37–45. doi:10.1108/02756661011012769.

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References