VitaPerk

Last updated
Vitaperk
FormerlyVita Perk
Type LLC
Industry Nutraceuticals
FoundedMarch 10, 2010 (2010-03-10)
FoundersBrad Kifferstein
Jeb Belchinsky
Headquarters,
Key people
Brad Kifferstein, CEO
Jeb Belchinsky, EVP
Brad Shanahan, COO
ProductsFortified Coffee Flavoring
Website vitaperk.com

Vitaperk LLC, often stylized VitaPerk, is a Michigan based, domestic limited liability company that produces and sells nutraceuticals and dietary supplements in the form of a fortified, non-dairy coffee additive. [1]

VitaPerk's powdered supplement formula contains 15 vitamins and minerals: [2]

History

The concept for VitaPerk's powdered coffee supplement began in January 2010 as an attempted convergence of the coffee and nutritional supplement industries. The initial projected timeline from formulation to product launch was one year. However, due to production and formulation issues, the product was not available until early 2015. [3]

During the summer of 2015, Brad Kifferstein appeared on CNBC's Power Pitch, where his pitch received one "in" and two "out" votes from the panelists. [4]

Related Research Articles

Vitamin Nutrients required by organisms in small amounts

A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an essential micronutrient which an organism needs in small quantities for the proper functioning of its metabolism. Essential nutrients cannot be synthesized in the organism, either at all or not in sufficient quantities, and therefore must be obtained through the diet. Vitamin C can be synthesized by some species but not by others; it is not a vitamin in the first instance but is in the second. The term vitamin does not include the three other groups of essential nutrients: minerals, essential fatty acids, and essential amino acids. Most vitamins are not single molecules, but groups of related molecules called vitamers. For example, there are eight vitamers of vitamin E: four tocopherols and four tocotrienols. Some sources list fourteen vitamins, by including choline, but major health organizations list thirteen: vitamin A (as all-trans-retinol, all-trans-retinyl-esters, as well as all-trans-beta-carotene and other provitamin A carotenoids), vitamin B1 (thiamine), vitamin B2 (riboflavin), vitamin B3 (niacin), vitamin B5 (pantothenic acid), vitamin B6 (pyridoxine), vitamin B7 (biotin), vitamin B9 (folic acid or folate), vitamin B12 (cobalamins), vitamin C (ascorbic acid), vitamin D (calciferols), vitamin E (tocopherols and tocotrienols), and vitamin K (phylloquinone and menaquinones).

Dietary supplement Product that provides additional source of nutrients

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Multivitamin Dietary supplement containing vitamins

A multivitamin is a preparation intended to serve as a dietary supplement with vitamins, dietary minerals, and other nutritional elements. Such preparations are available in the form of tablets, capsules, pastilles, powders, liquids, or injectable formulations. Other than injectable formulations, which are only available and administered under medical supervision, multivitamins are recognized by the Codex Alimentarius Commission as a category of food.

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Oat milk Type of plant milk made from oats

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References

  1. "Limited Liability Company Details". michigan.gov. Michigan Department of Licensing and Regulatory Affairs. Retrieved 22 September 2015.
  2. "Vitamin & Mineral Facts". vitaperk.com. Vitaperk LLC. Retrieved 22 September 2015.
  3. Cassar, Laura (May 17, 2015). "Drink to health: Vita Perk brews up 'smart coffee' business". Crain's Detroit Business. Retrieved 22 September 2015.
  4. Barry, Erin (July 15, 2015). "A vitamin fixe for your coffee buzz". CNBC. Retrieved 22 September 2015.