Vita Group Limited

Last updated
Vita Group Limited
Company typePublic company
IndustryTelecommunications, Information Communication Technology, Technology Accessories, Athleisure
PredecessorFone Zone
Founded1995
FounderMaxine Horne, David McMahon
Headquarters
Australia
Subsidiaries Clear Complexions, Artisan Cosmetic Clinic's, AAG Ltd.
Website www.vitagroup.com.au

Vita Group Limited (Vita Group) is an Australian retailer that operates under the brands of Artisan Aesthetic Clinics. Vita Group employs 400 [1] people across its network of brands and is an ASX listed company that in 2020 reported revenues of $773.1 million. [2]

Vita Group was founded by David McMahon and Maxine Horne. David McMahon was the CEO from 1995 to 2013.| Chief Executive Officer]] [3] Vita Group was established to provide Australians with retail outlets where they could purchase mobile phones and other telecommunication products and services. [4] The company commenced trading in 1995 as a Telstra Licensed Dealer under the brand Fone Zone, with its first store opening at Pacific Fair Shopping Centre on the Gold Coast. By 2005, Fone Zone had expanded to more than 100 stores Australia-wide and had listed on the Australian Stock Exchange.

In 2008, Fone Zone rebranded itself as Vita Group to reflect its expanded business focus beyond mobile phones, and David McMahon remained involved in the leadership of the company as CEO during this period. Maxine Horne became CEO following McMahon’s retirement in 2013. [5]

Background

From 2005 to 2008, Fone Zone continued to expand and diversify through acquisitions, purchasing Telstra dealer, One Zero Communications [6] in 2005, and Apple reseller, Next Byte in 2007. [7] In 2008, the company officially changed its name to Vita Group Limited. [8]

In 2009, after nearly 15 years as a Telstra Licensed Dealer, Vita Group signed a Dealer and Master Licence Agreement with Telstra, which saw Vita acquire 100 Telstra branded stores. [9]

Vita Group continued to expand from 2010 to 2015, entering the information and communication technology (ICT) sector through acquiring Camelon IT, [10] which it later rebranded to Vita Enterprise Solutions. [11]

By mid-2015, the company had nearly 150 points of presence across Australia, including 100 Telstra Licensed Stores, 16 Telstra Business Centres, five Fone Zone outlets, 16 One Zero stores and 12 Next Byte stores. [12]

In December 2015, Vita Group made the decision to close its Next Byte brand. [13]

In 2016, the company announced the extension of its Telstra Dealer and Master Lincence Agreement to 2020. [14]

The following year, Vita Group further diversified, expanding into the non-invasive medical aesthetics sector by acquiring Clear Complexions. [15] In 2018, the group added to its portfolio in this market by acquiring Artisan Cosmetic & Rejuvenation Clinic, Fortitude Valley [16] and by launching its own premium medical aesthetics brand, Artisan Aesthetic Clinics. [17]

Today, Vita Group has more than 130 points of presence across Australia, consisting of Telstra Licensed Stores, Telstra Business Centres, and Fone Zone outlets. [18] The company also operates the brands, Sprout, [19] Artisan Aesthetic Clinics, and Vita Enterprise Solutions.

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References

  1. ↑ "Australia's top 30 female entrepreneurs 2017 - SmartCompany". SmartCompany. 2017-03-08. Retrieved 2017-04-21.
  2. ↑ "Vita Group eyes acquisitions as FY20 revenue hits new high". ARN. Retrieved 2021-01-06.
  3. ↑ "McMahon leaves Vita Group". ARN. Retrieved 2017-04-26.
  4. ↑ "Richest female CEO doesn't feel 'worthy'" . Retrieved 2017-04-26.
  5. ↑ "Fone Zone launches $62 million IPO - Breaking News - Business - Breaking News". www.theage.com.au. Retrieved 2017-04-26.
  6. ↑ "FONE ZONE ACQUIRED ONE ZERO - MARCH 2005 - BuddeBlog". BuddeBlog. 2005-03-01. Retrieved 2017-04-26.
  7. ↑ "Fone Zone buys Apple retail chain". ARN. Retrieved 2017-04-26.
  8. ↑ "Fone Zone changes name to Vita Group". www.telecompaper.com. Retrieved 2017-04-26.
  9. ↑ "Exclusive: One-on-one with Vita Group CEO, Maxine Horne". ARN. Retrieved 2017-04-26.
  10. ↑ "Updated: Telstra partner acquires Qld reseller for $4.6m". CRN Australia. Retrieved 2017-04-26.
  11. ↑ "Vita Enterprise Solutions increases its focus on solutions, Cloud and services". ARN. Retrieved 2017-04-26.
  12. ↑ "Exclusive: One-on-one with Vita Group CEO, Maxine Horne". ARN. Retrieved 2017-04-26.
  13. ↑ "Next Byte brand to disappear as Apple reseller shuts down". iTnews. Retrieved 2017-04-26.
  14. ↑ "Subscribe | couriermail". www.couriermail.com.au. Retrieved 2017-04-26.
  15. ↑ "VITA GROUP DIVERSIFIES INTO SKIN TREATMENT BUSINESS IN $9.5M DEAL". Business News Australia. Retrieved 2018-07-24.
  16. ↑ "Vita Group expands skincare offering by acquiring Artisan clinic in Brisbane". Proactiveinvestors UK. Retrieved 2018-07-24.
  17. ↑ "Couriermail.com.au | Subscribe to The Courier Mail for exclusive stories". myaccount.news.com.au. Retrieved 2019-01-08.
  18. ↑ "Subscribe to The Courier-Mail". www.couriermail.com.au. Retrieved 2017-04-26.
  19. ↑ "Vita Group buys new Telstra stores for Fone Zone brand, CEO Maxine Horne looks ahead". CRN Australia. Retrieved 2017-04-26.
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