Vividata

Last updated

Vividata is a Toronto-based [1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.

Contents

Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank). [2] The merged company temporarily used the name Amalco. [2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey. [3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB. [2] Vividata also has a custom syndicated survey division known as Vivintel. [4]

See also

Related Research Articles

<i>The Globe and Mail</i> English-language daily newspaper in Canada

The Globe and Mail is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it falls slightly behind the Toronto Star in overall weekly circulation because the Star publishes a Sunday edition, whereas the Globe does not. The Globe and Mail is regarded by some as Canada's "newspaper of record".

Mass media in India consists of several different means of communication: television, radio, cinema, newspapers, magazines, and Internet-based websites/portals. Indian media was active since the late 18th century. The print media started in India as early as 1780. Radio broadcasting began in 1927. Today much of the media is controlled by large, corporations, which reap revenue from advertising, subscriptions, and sale of copyrighted material.

<i>Mid-Day</i> Morning daily Indian compact newspaper

Mid-Day is a morning daily Indian compact newspaper owned by Jagran Prakashan Limited. Editions in various languages including Gujarati and English have been published out of Mumbai, Delhi, Bangalore and Pune so far. In 2011, the Delhi and Bangalore editions were closed down. In 2014, Jagran Prakashan shut down the midday Pune edition as well.

<i>Prothom Alo</i> Bangladeshi daily newspaper owned by Transcom Group

The Daily Prothom Alo is a daily newspaper in Bangladesh, published from Dhaka in the Bengali language. It is the largest circulated newspaper in Bangladesh. According to National Media Survey 2018, conducted by Kantar MRB Bangladesh, Prothom Alo has more than 6.6 million daily readership online. According to Alexa Internet, an American web traffic analysis company, the online portal of Prothom Alo is the most visited Bengali website in the world.

<i>Manila Bulletin</i> Philippine newspaper

The Manila Bulletin is the Philippines' largest English language broadsheet newspaper by circulation. Founded in 1900, it is the second oldest extant newspaper published in the Philippines and the second oldest extant English newspaper in the Far East. It bills itself as "The Nation's Leading Newspaper", which is its official slogan.

The News Media Alliance is a trade association representing approximately 2000 newspapers in the United States and Canada. Member newspapers represented by the Alliance include large daily papers, non-daily and small-market publications, as well as digital and multiplatform products. The organization has organized and hosted mediaXchange, the newspaper industry's annual conference.

<i>Whanganui Chronicle</i>

The Whanganui Chronicle is New Zealand's oldest newspaper. Based in Whanganui, it celebrated 160 years of publishing in September 2016. It is the main daily paper for the Whanganui, Ruapehu and Rangitīkei regions, including the towns of Patea, Waverley, Whanganui, Bulls, Marton, Raetihi, Ohakune and National Park.

Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.

<i>InformationWeek</i> American online magazine

InformationWeek is a digital magazine which conducts corresponding face-to-face events, virtual events, and research. It is headquartered in San Francisco, California and was first published in 1985 by CMP Media, later called Informa. The print edition of the magazine has ceased, with the last issue published on June 24, 2013.

Environics Research is a fully Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers an array of research, consulting, and communications services.

Monroe Mendelsohn Research (MMR), Inc. was an internationally recognized, full-service marketing and media research company headquartered in New York City. In May 2008, the company was acquired by the Ipsos Group and eventually merged into their MediaCT practice. Founded by Monroe Mendelsohn in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company expanded beyond the custom research services it had initially been providing and now syndicates one of America’s well-known, respected and innovative media surveys, now known as The Ipsos Mendelsohn Affluent Survey. This syndicated survey is used by hundreds of advertisers, advertising agencies, and the media in their communications planning and buying activities.

<i>Ávvir</i>

Ávvir is a newspaper written in the Northern Sámi language with editorial offices or reporters in Kárášjohka, Guovdageaidnu, Áltá, Girkonjárga, and Romsa, Norway. It is currently published five times a week, from Monday to Friday, and has readership across Sápmi.

<span class="mw-page-title-main">Social media marketing</span> Promotion of producs or services on social media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

The Sunshine Coast Daily is an online newspaper specifically serving the Sunshine Coast region of Queensland, Australia. It is owned by News Corp Australia. It was originally founded as a print newspaper, however since 2020 the publication is only available in digital forms.

Angus Reid is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights.

<span class="mw-page-title-main">Canadian online media</span>

Canadian online media is content aimed at a Canadian audience through the medium of the Internet. Presently, online media can be accessed by computers, smart-phones, gaming consoles, Smart TVs, MP3 players, and tablets. The characteristics of Canadian online media are strongly shaped by the Canadian communications industry, even though their statistics and findings are more often than not associated with American research. Large media companies are increasingly on the move to start up online platforms for news and television content. The exponential growth of Canadians' dependency on online content for entertainment and information has been evident in the recent decades. However, it has proven slow for Canadian online media to catch up with the constant increase of American online media. Regardless of medium, entertainment and information hubs are not solely focusing on satisfying the audience they have, but are also heavily expanding their reach to new global audiences.

<span class="mw-page-title-main">Brandwatch</span>

Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management.

Brunico Communications is a Canadian magazine publishing company. The company specializes primarily in online trade magazines serving media industries, including the magazines Playback, Realscreen, Kidscreen and Strategy.

Manifold Data Mining Inc. is a Canadian company specializing in consumer data products, analytics, and predictive modeling. As a data and analytical service provider in Canada, they have been providing businesses, charities, and governmental organizations with comprehensive data products since being founded in 2001. For each neighbourhood, they provide estimates of what products consumers buy, where and how often they shop, how much they spend, which media channels they use, their lifestyles, and their attitudes or psychographics.

References

  1. "Contact Us". Vividata. Retrieved May 28, 2018.
  2. 1 2 3 Powell, Chris (October 31, 2014). "PMB and NADbank merge". Marketing . Retrieved May 28, 2018.
  3. "Community Tennis Development" (PDF). April 2008. Retrieved Nov 11, 2020.
  4. "Daily Research News Online no. 28989 - Vividata, Manifold Link for Canadian Consumer Insights". www.mrweb.com. Retrieved 2020-12-05.