Vivobarefoot

Last updated

Vivobarefoot
Industry Textile
Products Footwear
Website vivobarefoot.com

Vivobarefoot is a minimalist running shoe company. Their technology, invented by Tim Brennan and developed by British shoe company Terra Plana, [1] is aimed at offering the optimum biomechanics and posture commonly associated with walking barefoot and barefoot running, and advocated within the barefoot movement and barefoot running community. [2] [3] Their marketing describes the walking experience as "as close to going barefoot in the city as you can get." [4] In 2019, the most prominent shoe using this technology was their Evo running shoe. [5] In 2022, Vivobarefoot sold 773,000 pairs of shoes. [6]

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References

  1. ↑ Barclay, Kurt (13 March 2019). "Every Day, Every Surface: Vivobarefoot Magna Trail FG Shoe Review". GearJunkie. Retrieved 22 April 2019.
  2. ↑ Jepster 2009
  3. ↑ Verry, Peter (18 January 2019). "Vivobarefoot's Co-Founder Explains Why the Brand Is Making Shoes Out of Algae". Footwear News. Retrieved 22 April 2019.
  4. ↑ Sternbergh, Adam (21 April 2008). "You Walk Wrong". New York Magazine . New York Media Holdings. Retrieved 3 March 2010.
  5. ↑ "New plant-based shoes from Vivobarefoot" . Retrieved 22 April 2019.
  6. ↑ Marquis, Christopher. "Why Vivobarefoot's Founder Believes the Future of Regenerative Business Is at Our Feet". Forbes. Retrieved 17 February 2024.


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