 | This article contains promotional content .(May 2024) |
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| Company type | Subsidiary |
|---|---|
| Industry | Advertising, marketing |
| Founded | 1997 |
| Headquarters | , England |
Key people |
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| Services | Brand strategy and design |
Number of employees | 30 |
| Parent | Writtle Holdings |
| Website | wmh-i |
WMH&I (an acronym of Williams Murray Hamm & Identica), formerly known as Williams Murray Hamm (WMH), is a British brand innovation, design, and strategy agency based in London.
Williams Murray Hamm (WMH) was founded in 1997 by Richard Williams and Richard Murray. [1] Garrick Hamm joined the firm a year later. [2] WMH was acquired in 2006 by Loewy Group, a business that was itself acquired by Writtle Holdings in 2011. [3] [4]
Richard Murray died in 2010. [5] Wybe Magermans was appointed to the board in 2016 and became the agency's Managing Director in 2019. [6]
In 2021, WMH merged with Identica, another design and branding agency, to form WMH&I. [7] Following the retirement of Richard Williams in 2016 [8] and Garrick Hamm in 2021 [9] , Daisy Benn was appointed to the board [10] , and promoted to Managing Director in 2023 with Mark Nichols joining the Benn and Magermans on the board as Creative Director in 2023 [11] .
In June 2024, WMH&I become a B-Corp Certified company. [12]
WMH's work in Fast-moving Consumer Goods (FMCG) packaging for GSK's Horlicks, [13] Hovis, [14] McVitie's Jaffa Cakes [15] and Sainsbury's SO organics [16] [17] and Sainsbury's Basics [18] [19] led to the business being named Design Agency of the Year by Marketing Magazine in 2002 and 2004. [20]
WMH has won DBA Design Effectiveness Awards for its work on Here Organics, Sainsbury's SO organic, [21] [22] Wild Brew (which also won a D&AD yellow pencil), [23] [24] while Hovis and Clipper Teas won the DBA Design Effectiveness Grand Prix in 2002 and 2004 respectively. [25] [26]
Other work includes 2003's redesign of the Barclays Bank identity, [27] 2004's relaunch for Fortnum & Mason, [28] via a brand book and repackaging exercise. The company has maintained an eight-year relationship with Syngenta, the Swiss agrochemicals business. [29] Other WMH clients include Beazley, [30] Way to Blue [31] and Jamie Oliver's store Recipease venture, [32] Burger delivery start-up Chosen Bun, [33] Magic Me, [34] JuiceBurst (Purity Soft Drinks), [35] Syngenta, [36] charity Ella's Home,. [37]
More recent work includes the launch of Waitrose & Partners Free From range of foods, creation of completely new container shipping company, Ocean Network Express (ONE), and USA-based food producer Lamb Weston. [38]
In 2015, the agency was awarded the top prize at The Drum's inaugural Dream Awards [39] and gold at the Fresh Awards [40] for its packaging design for UK erotica brand Coco de Mer. [41] Additionally, WMH won gold in the body category at the celebrated Pentawards [42] for its work with beauty brand Prismologie. [43]
2016 saw WMH's return to win gold at the Design Effectiveness Awards (Design Business Association) for their interactive brand design work with JuiceBurst (Purity Soft Drinks). [44] The award-winning continued for its brand identity and packaging work for Coco de Mer winning the coveted D&AD Yellow Pencil Award, [45] the Drum Design Award, [46] Design Week Award (Package Design Category) [47] and Creative Review Annual where it was awarded 'Best in Book: Design'. [48]
Led by Benn, Magermans and Nichols, the agency’s approach is centred on the 'power of creativity' in shaping brand identity and communication [49] . This has led to well received work for the likes of GameStop with the creation of Candy Con [50] [51] , Vetoquinol and its Drontal brand [52] , London professional dominatrix Jane Grey [53] [54] , Redbreast whiskey rebrand for Pernod Ricard, and pro bono work to raise awareness of Ehler-Danlos Syndroms [55] [56] .
In 2025, the agency also was recognised for the changes it made to internal culture and won Best Agency to Work For at Creativepool [57] .
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