 | |
| Type | Subsidiary |
|---|---|
| Industry | |
| Founder | Martin Sorrell (as an advertising company) |
Area served | Oceania, South East Asia |
| Services |
|
| Parent | WPP plc |
| Subsidiaries |
|
| Website | www |
WPP AUNZ is a multinational communications, advertising, public relations, technology, and commerce holding company headquartered in Australia. It is a subsidiary of the UK conglomerate WPP plc.
It was formed after a merger between WPP and the STW Group in 2016. [2]
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.
WPP may refer to:
Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon being ousted in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Roberto Quarta is an Italian-born American businessman. He is the chairman of Smith & Nephew, and the chairman of WPP plc since June 2015.
Wunderman Thompson is a New York-based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.
Wavemaker is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc.
Superunion is a global brand and design consultancy, headquartered in London. It is a wholly-owned subsidiary of WPP. Superunion was formed after five agencies merged in January 2018, and employs 500 people across 14 offices.
Y&R ANZ is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).
Hawker Britton is a lobbying and political consulting firm, headquartered in Australia. It is known to have influence with the Australian Labor Party.
Blue State Digital is a digital strategy and technology firm that specializes in online fundraising, advocacy, social networking, and constituency development. It was founded by former staffers of the Howard Dean 2004 presidential campaign and provided digital strategy and technology services for the 2008 and 2012 Barack Obama presidential campaigns. The company is led by the one remaining co-founder, Joe Rospars (CEO). Co-founder Jascha Franklin-Hodge left in July 2014 to become the CIO for the city of Boston.
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to blue-chip international companies. Hogarth has featured in the Televisual poll of top post-production houses.
Finsbury is a public relations company based in London and New York that specialises in financial services clients. It is a subsidiary of British advertising and media conglomerate WPP plc.
WPP-Scangroup is a subsidiary of WPP and is listed on the Nairobi Securities Exchange. It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy Africa, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital. In all, over 1200 people are employed across the various organizations.
The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.
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