WalletHub (formerly CardHub.com) is a personal finance company that launched in August 2013.[1][2] It is based in Miami[3] and owned by Evolution Finance, Inc.[4][5]
WalletHub offers free consumer tools,[6][7][8] such as its WalletLiteracy Quiz[9][10] and its Financial Fitness Tool, which provides users with credit reports, scores and monitoring.[11][12] WalletHub has tools for comparing credit cards, personal loans, car insurance and bank accounts.[13][14]
History
WalletHub initially positioned itself as a "personal finance social network" with a focus on reviews for financial advisors,[2][15][16] and later expanded to add financial management tools.[17][18][19][20][21]
In February 2015, Major League Baseball filed a trademark dispute claiming that WalletHub's logo resembled the logos of the Washington Nationals and the Chicago Cubs too closely.[22] Major League Baseball ended the dispute in August 2015 after WalletHub amended its trademark registration to explicitly exclude baseball and softball from the trademark's scope.[23]
In August 2025, WalletHub removed 40,000 pages of content from search engines to prevent AI theft of copyrighted materials.[24][25] Users must log in to see this content.
WalletHub lists US cities with population of over 200,000, based on the recent US Census data instead of all US cities and Census-designated places.
Products and services
WalletHub provides financial product comparison tools[26] for credit cards, car insurance, and bank accounts. The company also produces a wide range of research reports, including a quarterly credit card debt report and reports comparing cities and states in financially relevant categories.[27][28][29] In addition, WalletHub offers free credit scores, reports, and monitoring through a partnership with TransUnion.[30]
In November 2023, the company launched WalletHub Premium, which provides additional features such as budgeting and expense tracking tools[31][32][33], more robust identity protection, a subscription manager and investment tracking.[34] This added a paid tier to WalletHub’s services, which were previously free.[35]
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