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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935 in Chicago by Leo Burnett.
Neil French is a British advertising executive widely credited with bringing the creative revolution to Asia when he was associated with The Ball Partnership in Singapore. His work for Chivas Regal, Kaminomoto, and in particular the 'XO Beer' campaign for The Straits Times, is used as case studies in advertising schools around the world. French, the recipient of numerous advertising awards, has also been criticized for the creation of "scam ads."
James Walter Thompson was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
Michael A. Miles (1940–2013) was an American marketer and businessman from Washington, D.C., who served as Chief executive of Kentucky Fried Chicken, Kraft Foods, and Philip Morris Companies, and as a director on the board of Time Warner, Sears Holdings Corporation, Dell Inc., AMR Corporation, and Citadel Broadcasting Corporation. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He was also a trustee of Northwestern University. He died on November 10, 2013 from complications of a brain tumor.
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute.
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing.
Neeraj Roy is an Indian businessman. He is the managing director and CEO of Hungama Digital Media Entertainment, which owns Hungama.com and Bollywood Hungama, and managing director of ArtistAloud.com. Under his leadership, Hungama today is South Asia's largest digital and mobile entertainment company. He is also the chairman of the Asia board of the Mobile Entertainment Forum.
Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School near Matheran.
Gopi Kukde is a veteran of the Indian advertising industry. His most innovative and successful creations is the Onida Devil.
Brendan Conan Pereira, also known as "BCP", is an Indian advertising executive.
John Treasure was a leading figure in the British advertising industry in the 1960s, 70s and 80s. He was chairman of J Walter Thompson in the UK while it was the country's number one agency, and then vice chairman of Saatchi & Saatchi when it in turn held the number one position; he was also Dean of City University Business School and Master of the Worshipful Company of Marketors. He was a potent proponent of the economic and social value of his industry, and became known as "Mr Advertising."
The Delhi School of Communication (DSC) is an educational institute founded in 1995 in New Delhi, India.
Roberto Duailibi, is a Brazilian advertising executive.
Ashwiny Iyer Tiwari is an Indian filmmaker and writer. After working in advertising for several years, she made her debut by directing the 2016 comedy drama Nil Battey Sannata. The film garnered critical acclaim and Tiwari went on to direct its Tamil remake entitled Amma Kanakku. She had previously served as the Executive Creative Director at Leo Burnett before she moved on to pursue a filmmaking career. Tiwari won the Filmfare Award for Best Director for the 2017 romantic comedy Bareilly Ki Barfi.
Free The Bid is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Free The Bid’s pledge calls for ad agencies and brands to include at least one woman director every time they triple-bid a commercial production. The program also urges production companies to add more women to their rosters. Pledged agencies, brands and production companies further pledge to free the bid by seeking intersectional, diverse perspectives whenever possible.
Damian Bradfield is a British businessman. He is the Chief Creative Officer and a founding shareholder of the file-transfer service WeTransfer.
Miguel Ángel Furones was a Spanish publicist and writer. He was worldwide creative director of Leo Burnett Worldwide and the non-executive chairman of Publicis Communications Group in Spain.
References
- ↑ "A worthwhile act of philanthropy". The Hindu, Business Line. November 27, 2006. Retrieved 2015-06-06.