Waxtite, also WaxTiteis the trade name of the heat-sealed waxed-paper packaging system that was used by Will Keith Kellogg in 1914, around the outside of their cereal boxes. Subsequently the Waxtite packaging was moved inside the box.
Waxes are a diverse class of organic compounds that are lipophilic, malleable solids near ambient temperatures. They include higher alkanes and lipids, typically with melting points above about 40 °C (104 °F), melting to give low viscosity liquids. Waxes are insoluble in water but soluble in organic, nonpolar solvents. Natural waxes of different types are produced by plants and animals and occur in petroleum.
Paper is a thin material produced by pressing together moist fibres of cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets. It is a versatile material with many uses, including writing, printing, packaging, cleaning, decorating, and a number of industrial and construction processes. Papers are essential in legal or non-legal documentation.
Will Keith Kellogg, generally referred to as W.K. Kellogg, was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which to this day produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. Later, he founded the Kellogg Arabian Ranch and made it into a renowned establishment for the breeding of Arabian horses. Kellogg started the Kellogg Foundation in 1934 with $66 million in Kellogg company stock and investments, a donation that would be worth over a billion dollars in today's economy. Kellogg continued to be a major philanthropist throughout his life.
A crayon is a stick of colored wax, charcoal, chalk or other material used for writing or drawing. A crayon made of pigment with a dry binder is a pastel; when made of oiled chalk, it is called an oil pastel. A grease pencil or Chinese marker is made of colored hardened grease. There are also watercolor crayons, sometimes called water-soluble crayons.
Breakfast cereal, or cereal, is a breakfast food made from processed cereal grains and often eaten for breakfast, primarily in Western societies. It is most often mixed with milk, but can also be eaten with yogurt or fruit. Some companies promote their products for the health benefits from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can also lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many breakfast cereals are produced via extrusion. The breakfast cereal industry has gross profit margins of 40–45%, 90% penetration in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998); forecasted trend for 2012 was 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy.
Corn flakes, or cornflakes, are a breakfast cereal made by toasting flakes of corn (maize). The cereal was created by John Harvey Kellogg in 1894 as a food that he thought would be healthy for the patients of the Battle Creek Sanitarium in Michigan where he was superintendent. The breakfast cereal proved popular among the patients and the Kellogg Company (Kellogg's) was set up by Dr. John's brother, Will Kellogg, to produce corn flakes for the wider public. A patent for the process was granted in 1896.
The Kellogg Company, doing business as Kellogg's, is an American multinational food-manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, and toaster pastries and markets their products by several well known brands including Corn Flakes, Keebler, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Pop-Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964. Pop-Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
Rice Krispies is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice, and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "Snap, crackle and pop" sounds.
Nerds are an American candy sold by Nestlé. Their unusual shape and thin candy-coating is comparable to rock candy. With their anthropomorphic covers, Nerds usually contain two flavors per box, and each flavor has a separate compartment and opening. Larger packages may contain various colors—sometimes referred to as "Rainbow Nerds". Smaller packages may contain either one flavor only or one flavor with pieces of another.
Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since his debut in 1952, the character has spanned several generations and become a breakfast cereal icon.
Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's.
Snap, Crackle and Pop are the cartoon mascots of Kellogg's crisped-rice breakfast cereal Rice Krispies.
Product 19 was a breakfast cereal made by Kellogg's. Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron. The product was discontinued in 2016.
Cocoa Krispies, Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can turn milk "chocolatey."
Black Box – Wax Trax! Records: The First 13 Years is a box set album compiling songs released on Wax Trax! Records between 1980 and 1993. Black Box commemorates Wax Trax!'s output as an independent record label prior to its purchase by TVT Records. In particular, Black Box celebrates Wax Trax!'s place as the seminal American industrial label, featuring acts such as Ministry, KMFDM, Meat Beat Manifesto, Coil, Laibach, and many others.
Raisin Wheats is a Kellogg's breakfast cereal available in the United Kingdom, made from shredded wholegrain wheat and filled with raisin. The cereal is made in bite-sized pieces measuring 3/4in x 1in and is packaged in boxes weighing 0.5 kg.
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos. The company expanded quickly, selling more than $1 million worth of cookies by its second year.
A packed lunch is a lunch prepared at home and carried to be eaten elsewhere, such as school, a workplace, or at an outing. The food is usually wrapped in plastic, aluminum foil, or paper and can be carried ("packed") in a lunchbox, paper bag, or plastic bag. While packed lunches are usually taken from home by the people who are going to eat them, in Mumbai, India, tiffin boxes are most often picked up from the home and brought to workplaces later in the day by so-called dabbawallas. It is also possible to buy packed lunches from stores in several countries. Lunchboxes made out of metal, plastic or vinyl are now popular with today's youth. Lunch boxes provide a way to take heavier lunches in a sturdier box or bag. It is also environmentally friendly.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
Cardboard is a generic term for heavy-duty paper-based products having greater thickness and superior durability or other specific mechanical attributes to paper; such as foldability, rigidity and impact resistance. The construction can range from a thick sheet known as paperboard to corrugated fiberboard which is made of multiple corrugated and flat layers.
|This material-related article is a stub. You can help Wikipedia by expanding it.|