We Are Toonz

Last updated

We Are Toonz
We Are Toonz.jpg
We Are Toonz members, 2014
Background information
Origin Stone Mountain, Georgia
Genres Hip-Hop, Pop-rap
Years active2013–2015
LabelsVPP, [1] Epic, Sony
Members
  • Calvin Larmar "Callamar" Glass
  • Kavin "K.B." Bing-Gardner
  • Christopher "Crash Bandit" Major
  • Tavin "Levi" Bing-Gardner
Website WeAreToonz.com

We Are Toonz is an American hip hop group from Stone Mountain, Georgia, [2] formed in 2013, known for the viral debut dance single "Drop That #NaeNae", inspired by Martin Lawrence's character Sheneneh Jenkins from his popular 1990's sitcom Martin . [3]

Contents

Music career

Social media influence

We Are Toonz released Drop That #NaeNae in 2013 without much fanfare. The group posted a video of themselves performing the #NaeNae Dance on the social video sharing website Vine and other social media websites like Instagram, Twitter and YouTube. As the song gained momentum the Drop That #NaeNae went viral. The Michigan State Football team can be seen dropping that #NaeNae on YouTube, and breaking down the #NaeNae dance on Vine. [4] Video postings from other college teams dropping that #NaeNae to foster team spirit started going viral as well, Ohio State, [5] Temple University, [6] Auburn University, [7] Notre Dame, [8] and Mercer Bear basketball team victory #NaeNae over Duke's Blue Devils. [9]

Houston Rockets', Dwight Howard posted videos of himself dropping the #NaeNae. [10] After which, he reached out to the group to record a video in Atlanta. [11] Washington Wizards', John Wall celebrated his slam dunk contest win by dropping that "NaeNae" with Paul George. [12] Due to the Vines, videos and GIFs the group saw a 311% spike in mentions of the #NaeNae hashtag. [13]

In August 2014, Coca-Cola released a commercial featuring We Are Toonz for their Ahh Campaign targeting the teen and young adult demographic. [14] We Are Toonz are the first hip-hop act to collaborate with Coca-Cola since R&B singer Tyrese Gibson. The group was selected by the brand after seeing them perform at the World of Coke Ahh stage at the 2013 BET Hip-Hop Awards.

Discography

Singles

SingleYearLabel
"Drop That #NaeNae"2013VPP, Epic
"Drop That #NaeNae Remix" (featuring Lil Jon, French Montana & T-Pain)2014VPP, Epic
"DJ Play My Song" (featuring Mike Epps)2014VPP, Epic
"Lit Up" (featuring Jazze Pha)2015VPP

References

  1. ↑ Rauly Ramirez (January 27, 2014). "New Hip-Hop Dance Craze:'Drop That #NaeNae'". Billboard Magazine.
  2. ↑ "Atlanta's We Are Toonz storming the country with the Nae Nae". accessatlanta.com. Melissa Ruggieri.[ permanent dead link ]
  3. ↑ Rauly Ramirez. "New Hip-Hop Dance Craze: 'Drop That #NaeNae'". www.billboard.com. Billboard Magazine.
  4. ↑ Ben Cornfield. "Michigan State players break down #NaeNae dance in locker room". gamedayr.com.
  5. ↑ "Ohio State Football NaeNae & Dougie". YouTube.com. xgamerjd. April 6, 2014.
  6. ↑ "Football does the Nae Nae Dance". YouTube. Temple Owls Football. April 15, 2014.
  7. ↑ "Auburn football players do the NaeNae". YouTube.com. Kasey Langley. January 4, 2014.
  8. ↑ Tristan Thornburgh (December 28, 2013). "Notre Dame Football Busts out NaeNae Dance After Pinstripe Bowl Win". bleacherreport.com.
  9. ↑ Glenn McGraw. "Mercer Dances All Over Duke With NaeNae, Dance White Boy Dance". GamedayR.com.
  10. ↑ Glenn McGraw. "Video: Dwight Howards breaks out 'NaeNae Dance' for Instagram".
  11. ↑ Edwin Ortiz. "We Are Toonz Lay Claim to the #NaeNae Dance and Talk About Meeting Dwight Howard". complex.com.
  12. ↑ Jason McIntyre (February 18, 2014). "John Wall Doing the Nae Nae with Paul George Was Better Than the Dunk Contest". thebiglead.com.
  13. ↑ Rauly Ramirez. "We Are Toonz' 'Drop That #NaeNae' Dances onto Hot R&B/Hip-Hop Songs". billboard.com.
  14. ↑ "We Are Toonz, Creators of the Nae Nae, Ink Deal With Coca-Cola". Musictimes.com. Erika Benton-Martin. August 12, 2014.
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