Timeline
| Company type | Private sole proprietorship [1] (defunct) |
|---|---|
| Industry | Personal development, Large Group Awareness Training |
| Founded | February 1981 |
| Defunct | 1991 |
| Headquarters | San Francisco, California, USA |
Key people | Werner Erhard (Founder) |
| Products | Seminars, workshops |
Werner Erhard and Associates, also known as WE&A or as WEA, was a commercial personal development program which operated from 1984 until early 1991. [2] [3] It replaced Erhard Seminars Training. Initially WE&A marketed and staged est training (in the form of the est seminars and workshops), but in 1984 the est training was replaced by WE&A with a briefer, a less authoritarian and more marketable program based on Werner Erhard's teachings and called The Forum. [3] [4]
In 1991 Erhard sold the assets of WE&A to a group of employees, who later formed Landmark Education. Erhard then retired [5] [ better source needed ] and left the United States. [6]
Evaluating a Large Group Awareness Training , a longitudinal study published by Springer in the series Recent Research in Psychology in 1990 concluded that attending the Forum had minimal lasting effects — positive or negative — on participants. [7] [8] The research won an American Psychological Association "National Psychological Consultants to Management Award" in 1989. [9] The results of the research study appeared in two articles in the Journal of Consulting and Clinical Psychology in 1989 [10] and in 1990, [11]
Public-opinion analyst Daniel Yankelovich did an investigation of the response of participants to their experience of the Forum. Yankelovich reported that "more than seven out of ten participants found the Forum to be one of their life's most rewarding experiences". The study reported that 95 percent of Forum graduates believe the Forum had "specific, practical value" for many aspects of their lives, and 86 percent of those surveyed said that it helped them "cope with a particular challenge or problem". [12] [13]
Testimony is a solemn attestation as to the truth of a matter.
Erhard Seminars Training, Inc. was an organization founded by Werner Erhard in 1971 that offered a two-weekend course known officially as "The est Standard Training". The purpose of the training was to use concepts loosely based on Zen Buddhism for self improvement. The seminar aimed to "transform one's ability to experience living so that the situations one had been trying to change or had been putting up with clear up just in the process of life itself".
Werner Hans Erhard is an American lecturer known for founding est. In 1985, he replaced the est Training with a newly designed program, the Forum. Since 1991, the Forum has been kept up to date and offered by Landmark Education. Erhard has written, lectured, and taught on self-improvement.
Landmark Worldwide, or simply Landmark, is an American employee-owned for-profit company that offers personal-development programs, with their most-known being the Landmark Forum. It is one of several large-group awareness training programs.
The term large-group awareness training (LGAT) refers to activities—usually offered by groups with links to the human potential movement—which claim to increase self-awareness and to bring about desirable transformations in individuals' personal lives. LGATs are unconventional; they often take place over several days, and may compromise participants' mental wellbeing.
Lifespring was an American for-profit human potential organization founded in 1974 by John Hanley Sr., Robert White, Randy Revell, and Charlene Afremow. The organization encountered significant controversy in the 1970s and '80s, with various academic articles characterizing Lifespring's training methods as "deceptive and indirect techniques of persuasion and control", and allegations that Lifespring was a cult that used coercive methods to prevent members from leaving. These allegations were highlighted in a 1987 article in The Washington Post as well as local television reporting in communities where Lifespring had a significant presence.
Mind Dynamics was a seminar company, founded by Alexander Everett in Texas in 1968. The company ceased operating in December 1973 after the death of co-owner William Penn Patrick and the resignation of President Robert White, alongside investigations for fraudulent representations and practicing medicine without a license.
The Dodo bird verdict is a controversial topic in psychotherapy, referring to the claim that all empirically validated psychotherapies, regardless of their specific components, produce equivalent outcomes. It is named after the Dodo character in Alice in Wonderland. The conjecture was introduced by Saul Rosenzweig in 1936, drawing on imagery from Lewis Carroll's novel Alice's Adventures in Wonderland, but only came into prominence with the emergence of new research evidence in the 1970s.
Relational aggression, alternative aggression, or relational bullying is a type of aggression in which harm is caused by damaging someone's relationships or social status.
Outrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile is a non-fiction book written by freelance journalist Steven Pressman and first published in 1993 by St. Martin's Press. The book gives an account of Werner Erhard's early life as Jack Rosenberg, his exploration of various forms of self-help techniques, and his foundation of Erhard Seminars Training "est" and later of Werner Erhard and Associates and of the est successor course, "The Forum". Pressman details the rapid financial success Erhard had with these companies, as well as controversies relating to litigation involving former participants in his courses. The work concludes by going over the impact of a March 3, 1991 60 Minutes broadcast on CBS where members of Erhard's family made allegations against him, and Erhard's decision to leave the United States.
Werner Erhard: The Transformation of a Man, The Founding of est is a biography of Werner Erhard by philosophy professor William Warren Bartley, III. The book was published in 1978 by Clarkson Potter. Bartley was a graduate of Erhard Seminars Training and served on its advisory board. Erhard wrote a foreword to the book. The book's structure describes Erhard's education, transformation, reconnection with his family, and the theories of the est training.
Evaluating a Large Group Awareness Training: A Longitudinal Study of Psychosocial Effects is a non-fiction psychology book on Large Group Awareness Training, published in 1990 by Springer-Verlag. The book was co-authored by psychologists Jeffrey D. Fisher, Roxane Cohen Silver, Jack M. Chinsky, Barry Goff, and Yechiel Klar. The book was based on a psychological study of "The Forum", a course at the time run by Werner Erhard and Associates. Results of the study were published in two articles in the Journal of Consulting and Clinical Psychology in 1989 and 1990. Fisher and co-authors gave initial context for the study, providing analysis and discussion of academic literature in psychology regarding Large Group Awareness Training.
est: Playing the Game the New Way is a non-fiction book by Carl Frederick, first published in 1976, by Delacorte Press, New York. The book describes in words the basic message of Werner Erhard's Erhard Seminars Training (est) theatrical experience. Erhard/est sued in federal court in the United States to stop the book from publication, but the suit failed. The book takes a 'trainer's' approach to the est experience, in that it essentially duplicates the est training, citing examples and using jargon from the actual experience.
Werner Erhard and his courses have been referenced in popular culture in various forms of fictional media including literature, film, television and theatre. The original course, known as est, was delivered by the company Erhard Seminars Training (est). Under the name The Forum, they were delivered by Werner Erhard and Associates. Also, the Landmark Forum, a program created by Erhard's former employees after purchasing his intellectual property, has had an influence on popular culture. Some of these works have taken a comedic tack, parodying Erhard and satirizing the methodology used in these courses.
Getting It: The Psychology of est is a non-fiction book by American clinical psychologist Sheridan Fenwick first published in 1976 which analyses Werner Erhard's Erhard Seminars Training or est. Fenwick based the book on her own experience of attending a four-day session of the est training, an intensive 60-hour personal-development course in the self-help genre. Large groups of up to 250 people took the est training at one time.
Repeated measures design is a research design that involves multiple measures of the same variable taken on the same or matched subjects either under different conditions or over two or more time periods. For instance, repeated measurements are collected in a longitudinal study in which change over time is assessed.
Occupational health psychology (OHP) is an interdisciplinary area of psychology that is concerned with the health and safety of workers. OHP addresses a number of major topic areas including the impact of occupational stressors on physical and mental health, the impact of involuntary unemployment on physical and mental health, work-family balance, workplace violence and other forms of mistreatment, psychosocial workplace factors that affect accident risk and safety, and interventions designed to improve and/or protect worker health. Although OHP emerged from two distinct disciplines within applied psychology, namely, health psychology and industrial and organizational psychology, for a long time the psychology establishment, including leaders of industrial/organizational psychology, rarely dealt with occupational stress and employee health, creating a need for the emergence of OHP. OHP has also been informed by other disciplines, including occupational medicine, sociology, industrial engineering, and economics, as well as preventive medicine and public health. OHP is thus concerned with the relationship of psychosocial workplace factors to the development, maintenance, and promotion of workers' health and that of their families. The World Health Organization and the International Labour Organization estimate that exposure to long working hours causes an estimated 745,000 workers to die from ischemic heart disease and stroke in 2016, mediated by occupational stress.
The Book of est is a fictional account of the training created by Werner Erhard, (est), or Erhard Seminars Training, first published in 1976 by Holt, Rinehart and Winston. The book was written by est graduate Luke Rhinehart. Rhinehart is the pen name of writer George Cockcroft. The book was endorsed by Erhard, and includes a foreword by him. Its contents attempts to replicate the experience of the est training, with the reader being put in the place of a participant in the course. The end of the book includes a comparison by the author between Erhard's methodologies to Zen, The Teachings of Don Juan by Carlos Castaneda, and to Rhinehart's own views from The Dice Man.
Jeffrey Scott Tanaka was an American psychologist and statistician, known for his work in educational psychology, social psychology and various fields of statistics including structural equation modeling.
Lifespring, or simply the Forum. The basic procedure of these courses parallels the group training workshops described earlier, but the emphasis shifts from group effectiveness to personal development.
Mr. Erhard's est encounter sessions - which, by some estimates, had as many as 500,000 takers between 1971 and 1984 - attracted plenty of criticism for their authoritarian form of indoctrination. But they also produced hundreds of obsessively eager acolytes: enough for him to set up a watered-down and more marketable organization, known as the Forum, which replaced est in 1984.
The est training is replaced by a modernized, briefer, less confrontational, more Socratic sort of program called 'the Forum' [...].
In 1991, after twenty years and seven hundred thousand customers, Erhard retired and sold his intellectual property to his brother Harry Rosenberg. Investigated by the IRS and hounded by lawsuits from his children and ex-employees alleging abuse and exploitation, he left the country soon after.
[...] with the exception of one univariate effect, no evidence of negative effects was found on any of the measures [...] Many of the potential favorable outcomes of the Forum were assessed on constructs represented in the multivariate analyses (i.e., Positive and Negative Affect, Health, Perceived Control, Social Functioning, Life Satisfaction, Self-Esteem, and Daily Coping). On seven of these eight dimensions, there were no significant short- or long-term multivariate treatment effects. On one, Perceived Control, the short- but not the long-term multivariate comparison with nominees revealed that Forum participants became more internally oriented.
[...] according to a study by opinion analyst Daniel Yankelovich, seven out of ten participants in The Forum found it to be 'one of their life's most rewarding experiences,' while 94 percent felt the program had 'practical' and 'enduring' value.
