Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware, collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users.
Malware is any software intentionally designed to cause disruption to a computer, server, client, or computer network, leak private information, gain unauthorized access to information or systems, deprive users access to information or which unknowingly interferes with the user's computer security and privacy. By contrast, software that causes harm due to some deficiency is typically described as a software bug. Malware poses serious problems to individuals and businesses on the Internet. According to Symantec’s 2018 Internet Security Threat Report (ISTR), malware variants number has increased to 669,947,865 in 2017, which is twice as many malware variants as in 2016. Cybercrime, which includes malware attacks as well as other crimes committed by computer, was predicted to cost the world economy $6 trillion USD in 2021, and is increasing at a rate of 15% per year.
Spyware is software with malicious behavior that aims to gather information about a person or organization and send it to another entity in a way that harms the user—for example, by violating their privacy or endangering their device's security. This behavior may be present in malware as well as in legitimate software. Websites may engage in spyware behaviors like web tracking. Hardware devices may also be affected. Spyware is frequently associated with advertising and involves many of the same issues. Because these behaviors are so common, and can have non-harmful uses, providing a precise definition of spyware is a difficult task.
Claria Corporation was a software company based in Redwood City, California that invented “Behavioral Marketing”, a highly effective but controversial new form of online advertising. It was founded in 1998 by Denis Coleman, Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford. In March 1999 Jeff McFadden was hired as CEO and Zorovic was effectively forced out.
BonziBuddy was a freeware desktop virtual assistant created by Joe and Jay Bonzi. Upon a user's choice, it would share jokes and facts, manage downloads, sing songs, and talk, among other functions.
Spybot – Search & Destroy (S&D) is a spyware and adware removal computer program compatible with Microsoft Windows. Dating back to the first Adwares in 2000, Spybot scans the computer hard disk and/or RAM for malicious software.
Norton AntiVirus is an anti-virus or anti-malware software product, developed and distributed by NortonLifeLock since 1990 as part of its Norton family of computer security products. It uses signatures and heuristics to identify viruses. Other features included in it are e-mail spam filtering and phishing protection.
CA Anti-Spyware is a spyware detection program distributed by CA, Inc. Until 2007, it was known as PestPatrol.
HijackThis is a free and open-source tool to detect malware and adware on Microsoft Windows. It was originally created by Merijn Bellekom, and later sold to Trend Micro. The program is notable for quickly scanning a user's computer to display the most common locations of malware, rather than relying on a database of known spyware. HijackThis is used primarily for diagnosis of malware, not to remove or detect spyware—as uninformed use of its removal facilities can cause significant software damage to a computer. Browser hijacking can cause malware to be installed on a computer.
PDFCreator is an application for converting documents into Portable Document Format (PDF) format on Microsoft Windows operating systems. It works by creating a virtual printer that prints to PDF files, and thereby allows practically any application to create PDF files by choosing to print from within the application and then printing to the PDFCreator printer.
WeatherBug is a brand owned by GroundTruth, based in New York City, that provides location-based advertising solutions to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.
Browser hijacking is a form of unwanted software that modifies a web browser's settings without a user's permission, to inject unwanted advertising into the user's browser. A browser hijacker may replace the existing home page, error page, or search engine with its own. These are generally used to force hits to a particular website, increasing its advertising revenue.
Zango,, formerly ePIPO, 180solutions and Hotbar, was a software company that provided users access to its partners' videos, games, tools and utilities in exchange for viewing targeted advertising placed on their computers. Zango software is listed as adware by Symantec, and is also labeled as a potentially unwanted program by McAfee. Zango was co-founded by two brothers: Keith Smith, who served as the CEO; and Ken Smith, who served as the CTO.
Internet Optimizer, also known as DyFuCA is an adware and a spyware program, which first appeared in 2003. It typically redirects Internet Explorer error pages to advertising pages. It may be installed as a drive-by download via an ActiveX component, usually via nuisance affiliate porn webpage popups. Users suspicions are lulled by its installer title as Internet Optimizer under the guise of the name of the otherwise unrelated Moneytree, while the C&C domains accessed were usually named with the prefix "mtree".
Rogue security software is a form of malicious software and internet fraud that misleads users into believing there is a virus on their computer and aims to convince them to pay for a fake malware removal tool that actually installs malware on their computer. It is a form of scareware that manipulates users through fear, and a form of ransomware. Rogue security software has been a serious security threat in desktop computing since 2008. An early example that gained infamy was SpySheriff and its clones.
Privacy-invasive software is software that violates the user's privacy, ranging from legitimate software to malware.
Genieo Innovation is an Israeli company, specializing in unwanted software which includes advertising and user tracking software, commonly referred to as a potentially unwanted program, adware, privacy-invasive software, grayware, or malware. They are best known for Genieo, an application of this type. They also own and operate InstallMac which distributes additional 'optional' search modifying software with other applications. In 2014, Genieo Innovation was acquired for $34 million by Somoto, another company which "bundles legitimate applications with offers for additional third party applications that may be unwanted by the user". This sector of the Israeli software industry is frequently referred to as Download Valley.
1-800 CONTACTS v. WhenU.com was a legal dispute beginning in 2002 over pop-up advertisements. It was brought by 1-800 Contacts, an online distributor of various brands of contact lenses against WhenU SaveNow, a maker of advertising software. The suit also named Vision Direct, one of WhenU advertising customers, as a co-defendant. 1-800 CONTACTS alleged that the advertisements provided by WhenU, which advertised competitors of 1-800 CONTACTS when people viewed the company's web site, were "inherently deceptive" and that one of the advertisements "misleads users into falsely believing the pop-up advertisements supplied by WhenU.com are in actuality advertisements authorized by and originating with the underlying Web site".
Download Valley is a cluster of software companies in Israel, producing and delivering adware to be installed alongside downloads of other software. The primary purpose is to monetize shareware and downloads. These software items are commonly browser toolbars, adware, browser hijackers, spyware, and malware. Another group of products are download managers, possibly designed to induce or trick the user to install adware, when downloading a piece of desired software or mobile app from a certain source.
A potentially unwanted program (PUP) or potentially unwanted application (PUA) is software that a user may perceive as unwanted or unnecessary. It is used as a subjective tagging criterion by security and parental control products. Such software may use an implementation that can compromise privacy or weaken the computer's security. Companies often bundle a wanted program download with a wrapper application and may offer to install an unwanted application, and in some cases without providing a clear opt-out method. Antivirus companies define the software bundled as potentially unwanted programs which can include software that displays intrusive advertising (adware), or tracks the user's Internet usage to sell information to advertisers (spyware), injects its own advertising into web pages that a user looks at, or uses premium SMS services to rack up charges for the user. A growing number of open-source software projects have expressed dismay at third-party websites wrapping their downloads with unwanted bundles, without the project's knowledge or consent. Nearly every third-party free download site bundles their downloads with potentially unwanted software. The practice is widely considered unethical because it violates the security interests of users without their informed consent. Some unwanted software bundles install a root certificate on a user's device, which allows hackers to intercept private data such as banking details, without a browser giving security warnings. The United States Department of Homeland Security has advised removing an insecure root certificate, because they make computers vulnerable to serious cyberattacks. Software developers and security experts recommend that people always download the latest version from the official project website, or a trusted package manager or app store.
