Inktomi Corporation was a company that provided software for Internet service providers (ISPs). It was incorporated in Delaware and headquartered in Foster City, California, United States. Customers included Microsoft, HotBot, Amazon.com, eBay, and Walmart.
The original incarnation of Yahoo! Inc. was an American multinational technology company headquartered in Sunnyvale, California. Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early internet era in the 1990s. Marissa Mayer, a former Google executive, served as CEO and President of Yahoo from 2012 until June 2017.
Akamai Technologies, Inc. is an American company that provides content delivery network (CDN), cybersecurity, DDoS mitigation, and cloud services. Akamai is headquartered in Cambridge, Massachusetts. The company operates a network of servers worldwide, renting the capacity of the servers to customers running websites or other web services, in order to provide greater speed or availability to the end user by using an Akamai owned server that is located closer to the user.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Infoseek was an American internet search engine founded in 1994 by Steve Kirsch.
Mecklermedia was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion.
In marketing, geomarketing is a discipline that uses geolocation in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place. Market segments can also correlate with location, and this can be useful in targeted marketing.
Spirent Communications plc is a British multinational telecommunications testing company headquartered in Crawley, West Sussex, in the United Kingdom. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Edgio, Inc., evolved from Limelight Networks, a 20-year provider content delivery services to stream digital content over the internet. Following a 2022 acquisition of Edgecast, the company re-branded as Edgio and has grown to offer a full suite of edge-enabled applications that run on the company's globally scaled network. These applications include video workflow and automation, website acceleration, and cyber security. As of January 2023, the company's network has more than 300 points-of-presence and delivers with 250+ terabits per second of egress capacity across the globe.
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
UBM Technology Group, formerly CMP Publications, was a business-to-business multimedia company that provided information and integrated marketing services to technology professionals worldwide. It offered marketers and advertisers services such as print, newsletters, custom web sites, and events. Its products and services include newspapers, magazines, Internet products, research, education and training, trade shows and conferences, direct marketing services and custom publishing.
The following is a timeline of events of Yahoo!, an American web services provider founded in 1994.
Hutchison 3G Enterprises S.A.R.L., trading as 3 (Three) and Hutchison 3G, is the owner of several originally UMTS-based mobile phone networks and broadband Internet providers, which operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden, and the United Kingdom.
Novarra was a mobile internet software company founded in 2000 and based in Itasca, Illinois, United States. It created web-based services such as web internet access, portals, videos, widgets and advertising for mobile devices. Novarra provided access to the internet and other services through wireless handsets, PDAs and laptops and sold directly to operators, mobile handset manufacturers and internet brand companies. In 2010, Nokia acquired 100% of Novarra's shares.
Ajit Gupta was a Silicon-Valley based entrepreneur and the founder of Aryaka, AAyuja, JantaKhoj, and Speedera Networks. He holds 21 technology patents for Internet content delivery and global traffic management. Ajit Gupta graduated from Indian Institute of Technology Roorkee in Electrical Engineering Batch of 1984.
GeoPlanet is a computer platform for coordinating world-wide geographic information, and providing both text and cartographic output, such as digital maps for any location in the world. It provides a location infrastructure for search engines, portals and both Web and WAP sites. It was developed by GDC, a London-based geographic information company, which was acquired by Whereonearth in 1998. When Whereonearth spun off GDC in 2002, it kept GeoPlanet. When Yahoo! purchased Whereonearth in 2005, it acquired GeoPlanet.
The commercialization of the Internet encompasses the creation and management of online services principally for financial gain. It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. Common forms of Internet commercialization include e-commerce, electronic money, and advanced marketing techniques including personalized and targeted advertising. The effects of the commercialization of the Internet are controversial, with benefits that simplify daily life and repercussions that challenge personal freedoms, including surveillance capitalism and data tracking. This began with the National Science Foundation funding supercomputing center and then universities being able to develop supercomputer sites for research and academic purposes.
