 | |
| Industry | Baking |
|---|---|
| Founded | 2011 |
| Founders | Tracey Noonan, Danielle Descroches |
| Headquarters | |
| Products | Cupcakes |
| Website | www |
Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
| | |
| Industry | Baking |
|---|---|
| Founded | 2011 |
| Founders | Tracey Noonan, Danielle Descroches |
| Headquarters | |
| Products | Cupcakes |
| Website | www |
Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Descroches. [1] After taking a cake decorating class, they began posting photos of their baking online. [1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset. [1]
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston. [2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company. [2]
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $.50 for every cupcake thereafter. [3]
In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. Wicked Good Cupcakes gained popularity after appearing on ABC’s Shark Tank in 2013. [4]
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