Wild (stylized as WILD) is a global entertainment company that encompasses a record label, creator management agency, and marketing division. Founded in August 2020 by Leonard Lim, it operates with headquarters in Singapore and additional offices in Seoul, South Korea.[1]
The company aims to bridge Asian and Western markets through its diverse roster of artists and creators, primarily emphasizing Southeast Asia, South Korea, and the United States. Wild represents a variety of creators across different industries, including music, fashion, and digital media.[2][3][4]
History
Wild Entertainment, founded by Leonard Lim in 2020, is a hybrid entertainment group headquartered in Singapore and Seoul.[5][6]
The company operates in three main divisions: an in-house record label, a 360-degree entertainment management division, and a global agency division. The in-house label is home to several recording artists, while the management arm supports artists, music producers, and digital content creators in navigating global markets. The global agency division manages over 120 creators worldwide, aiming to connect them with leading brands for marketing and promotional initiatives.[7][8]
Since its inception, Wild has signed numerous artists and creators. One of the company’s early achievements was the signing of Sorn, a former member of the K-pop girl group CLC. In May 2021, under Wild Entertainment's representation, Sorn debuted as a solo artist with her single "Run," which received widespread attention for its energetic vibe and positive message.[9] The partnership with Sorn marked a significant step in the agency’s strategy to nurture solo careers and expand its presence in the K-pop industry with the addition of Seungyeon, another former CLC member.[10] The company soon expanded to represent Yubin (former Wonder Girls member) and Korean-American rapper Junoflo, positioning itself as a versatile entertainment agency.[1]
The agency’s expansion extended beyond K-pop to encompass various industries and regions. This was exemplified by the signing of Liza Soberano in 2024, marking her international career transition,[2] and the addition of Tasha Low, a Singaporean K-pop idol and actress. Tasha originally debuted in 2012 with the girl group SKarf, making waves as one of the first Singaporean artists in K-pop. After the group disbanded, she transitioned into acting in 2018 and gained popularity through roles in local dramas and films.[11] Under Wild’s management, Tasha diversified her career and returned to music as a soloist in 2024 with her debut single Everything You Wanted. The song allowed Tasha to showcase a new and independent side of herself, receiving attention for its empowering message and well-produced sound.[12]
In addition to managing musicians, Wild has expanded into managing other prominent personalities. For instance, the agency organized a fan meeting in Manila in 2022 for The Hammingtons, a family popular in South Korea due to their appearances on the reality show The Return of Superman.[13]
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
