William Michael Lynn

William Michael Lynn
Born	William Michael Lynn (1958-06-27) June 27, 1958 (age 67)
Other names	Michael Lynn
Education	Ohio State University
Known for	Research on tipping
Awards	2004 W. Bradford Wiley Memorial Best Research Paper of the Year Award from the International Council on Hotel, Restaurant, and Institutional Education
Scientific career
Fields	Social psychology Consumer psychology
Institutions	Cornell University
Thesis	The effects of scarcity on perceived value: investigations of commodity theory  (1987)

William Michael "Mike" Lynn (born 1958) is the Burton M. Sack Professor in Food & Beverage Management in Cornell University's School of Hotel Administration. ^[1] He has a Ph.D. in Social Psychology from Ohio State University. Much of his research deals with the study of tipping at restaurants. Lynn is currently on the editorial board of the Journal of the Academy of Marketing Science. ^{[2] [3]} He is the editor-in-chief of the Cornell Hospitality Quarterly . ^{[4] [5]}

Michael Lynn received the 2004 W. Bradford Wiley Memorial Best Research Paper of the Year Award from the International Council on Hotel, Restaurant, and Institutional Education. ^[6]

References

1. Faculty profile, Cornell University School of Hotel Administration. Accessed June 8, 2011
2. Wm. Michael Lynn's biography at the Cornell University School of Hotel Administration website.
3. Franklin Crawford (8/17/2000). "Researcher in consumer behavior looks at attitudes of gratitude that affect gratuities". Cornell Chronicle .
4. "Thank you, Mike. Welcome, Mike". Cornell Hotel & Restaurant Administration Quarterly, 8/1/2002.
5. "Taking the reins--with pleasure". Cornell Hotel & Restaurant Administration Quarterly, 10/1/2002.
6. Past award winners, International Council on Hotel, Restaurant, and Institutional Education. Accessed June 8, 2011.

External links

• Wm. Michael Lynn's website