Womo

Last updated

Word of Mouth
Type of site
Review site
Available in English
OwnerWord Of Mouth Online Pty. Ltd.
URL www.wordofmouth.com.au
Registrationavailable
Launched2007;15 years ago (2007)
Current statusActive

Word of Mouth (previously WOMO - Word Of Mouth Online) is an Australian based business review site containing crowd-sourced reviews of local businesses. [1] [2] [3] The site is entirely based on user-generated content and, in 2013, it was ranked as top Australian business review website with 400,000 reviews for businesses based in Australia. [4] As of December 2019, the site lists over 624,000 reviews. [5]

Contents

History

Word of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond. [6] [7] They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the Melbourne area. [8] Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website. [9]

In 2011, the 'W' was dropped from the acronym and launched as womo.com.au.

The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare.[ citation needed ] As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia. [10]

In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.[ citation needed ]

Features

Word of Mouth's website, wordofmouth.com.au, is a crowd-sourced local business review and social networking site. [11] [12] The site has pages devoted to individual locations, such as hotels or professional services, where website users can submit a review on their products or services. Word of Mouth developed a TrustFactor methodology which incorporates how much the website knows about the individual reviewers and how much history and contributions they have with the site. Each review on the site is weighted by the member's TrustFactor. Reviews from members with a high TrustFactor count for more than reviews from those with a low TrustFactor. Some reviews from new members are not live until they gain a reputation by reviewing other businesses. [13]

It also runs a point based rewards program based on member's reviews, referrals and other actions. The gained points are exhibited on a leadership board and are later claimed for shopping vouchers. [14]

Revenue

Word of Mouth's revenues come from businesses upgrading their listing to join a premium program called the Happy Customers Program. This provides tools for businesses to encourage customer reviews and showcase their reviews through physical and digital means. It also allows businesses to display additional information on their page and be given priority placement with sponsored tags in the search results.

Related Research Articles

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Tripadvisor, Inc. is an American online travel company that operates a website and mobile app with user-generated content and a comparison shopping website. It also offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants. Its headquarters are in Needham, Massachusetts.

Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

<span class="mw-page-title-main">Social media marketing</span> Use of social media platforms and websites to promote a product or service

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

<span class="mw-page-title-main">Wix.com</span> Israeli software company

Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.

Freelancer is an Australian freelance marketplace website, which allows potential employers to post jobs that freelancers can then bid to complete. Founded in 2009, its headquarters is located in Sydney, Australia, though it also has offices in Vancouver, London, Buenos Aires, Manila, and Jakarta.

Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork. The company was founded in 2006 in Melbourne, Australia, and also maintains offices in San Francisco and Berlin.

<span class="mw-page-title-main">Airtasker</span>

Airtasker is a Sydney-based Australian company which provides an online and mobile marketplace enabling users to outsource everyday tasks. Users describe the task and indicate a budget, community members then bid to complete the task.

Oneflare is an Australian online marketplace that connects customers and businesses. Billy Tucker joined Oneflare as CEO in February 2017.

<span class="mw-page-title-main">AliExpress</span> Online retail service based in China

AliExpress is an online retail service based in China and owned by the Alibaba Group. Launched in 2010, it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers. It is the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It facilitates small businesses to sell to customers all over the world. AliExpress has drawn comparison to eBay, as sellers are independent and use the platform to offer products to buyers.

OrionVM Wholesale Pty Limited is an Australian infrastructure as a service provider and white-label cloud platform. Resellers present customers with a rebranded interface for deploying virtual machine instances, which are only billed for what their customers use. Cloud Harmony benchmarked the OrionVM Cloud Platform's InfiniBand-backed network storage as the world's fastest in 2011.

DesignCrowd is an online crowdsourcing platform founded in 2007. Its main product appears to be online software called BrandCrowd which enables users to create design assets, such as logos and websites.

<span class="mw-page-title-main">David Vitek</span> Australian entrepreneur (born 1974)

David Vitek is an Australian entrepreneur. He is the co-founder and chief executive officer of hipages Group, a lead generation and online directory service connecting consumers to tradesmen. Vitek founded hipages with childhood friend, Roby Sharon-Zipser in 2004. The company started as Viteknologies, an online directory with a focus on natural therapies. The founders decided to expand and change the primary focus to tradesmen as well as natural therapies and pet services. As CEO, Vitek has grown the directory to record more than 40,000 businesses registered covering over 1,200 categories with 75,000 written recommendations from homeowners, making hipages one of Australia's largest on-demand home services marketplace and leading sites for finding local tradespeople. Vitek previously worked for a startup company called Report Control, and then later he was an engineer at IBM.

Stockspot is an online investment adviser and fund manager based in Sydney, Australia. It is the first fully paperless digital investment advice platform in Australia and provides consumers with access to professional investment services for less than the typical cost of a traditional financial adviser or wealth manager.

RedditGifts, stylized as redditgifts, was an online user-to-user gift exchange service for Reddit users. Free to participate in, RedditGifts was first created by Reddit user "kickme444", while working on freelance projects. The service involved signing up, filling out a profile based on the user's preferences, and agreeing to send a gift to a randomly assigned user.

MyNetFone Australia Pty Ltd is part of the MNF Group.(ASX: MNF) that owns and operates Australia's largest VoIP network, which is also the 3rd largest interconnected voice network in the country. MyNetFone provides broadband internet and cloud-based communication services to residential, business and government sectors.

<span class="mw-page-title-main">ING Australia</span>

ING Bank (Australia) Limited is a direct bank operating in Australia. It is a wholly owned subsidiary of the multinational Dutch bank, ING Group. ING Australia holds an Australian banking licence as a foreign subsidiary company.

HotCopper is an Australian stock market online chat forum that allows its users to discuss financial topics. As of 2015, HotCopper was in the top 170 websites in Australia and was the 5th most popular financial services site in Australia Australia, according to Alexa rankings. In June 2022, the site ranked third in it category, as the 193rd most popular site in Australia, with six million annual visits.

Comparethemarket.com.au is an Australian price comparison website operated by Compare the Market Pty Ltd, part of Innovation Holdings Australia Pty Ltd and BHL Holdings Limited. It offers a service for customers to compare a range of general insurance, health insurance, life insurance, energy and personal finance products.

<span class="mw-page-title-main">Zip Co</span> Australian financial technology company

Zip Co Limited is an Australian public limited financial technology company. The company was founded in 2013 and is headquartered in Sydney. In September 2020, Zip acquired the US-based ‘Buy Now, Pay Later’ (BNPL) company Quadpay to grow its American footprint. The company now has operations in Australia, Canada, Czech Republic, India, Mexico, New Zealand, the Philippines, Poland, Saudi Arabia, Singapore, South Africa, UAE, and the USA. It currently has around 90,000 retail partners and over 12,000,000 customers. As of March 2021, Zip Co's market cap was $5.83 billion. As of September 2022, it was down to just $600 million.

References

  1. Jones, Kate (2 October 2013). "Fight back against fake online reviews". The Age . Retrieved 21 August 2014.
  2. "Opportunity for aspiring startup founders to disrupt failing industries". Startup Daily. 13 November 2013. Retrieved 22 August 2014.
  3. James, Caroline (10 June 2014). "Our biggest hang up". The Sydney Morning Herald . Retrieved 22 August 2014.
  4. "Best And Worst Online Reviewed Industries". Yahoo News . 12 November 2013. Archived from the original on 13 November 2013. Retrieved 22 August 2014.
  5. "Word of Mouth Official Website". 1 December 2019. Archived from the original on 19 November 2019. Retrieved 1 December 2019.
  6. Larkin, Nhada (5 September 2013). "Manage your business reputation online". News Corp Australia. Archived from the original on 1 January 2014. Retrieved 22 August 2014.
  7. Redrup, Yolanda (18 August 2014). "3D cameras, motion sensors, gaming: gym exercise goes seriously techie". The Sydney Morning Herald . Retrieved 21 August 2014.
  8. Sinnerton, Jackie (21 May 2013). "New survey by business review site reveals what makes customers lose their cool". The Courier Mail. Archived from the original on 26 August 2014. Retrieved 22 August 2014.
  9. White, Matthew (18 March 2014). "Avoid fines: The right way to get reviews". MSN . Archived from the original on 18 April 2014. Retrieved 22 August 2014.
  10. "ACCC cracks down on fake reviews, sues Electrodry". The Sydney Morning Herald. 2 July 2014. Retrieved 22 August 2014.
  11. "Avoid fines: The right way to get reviews". Businesses.com.au. 12 March 2014. Retrieved 22 August 2014.
  12. "What to do after a negative online review" . Retrieved 22 August 2014.
  13. "What is WOMO?" . Retrieved 22 August 2014.
  14. "Instant Marquees Win 2012 WoMo Service Award" . Retrieved 22 August 2014.