Womo

Last updated

Word of Mouth
Type of site
 Review site
Available in English
OwnerWord Of Mouth Online Pty. Ltd.
URL www.wordofmouth.com.au
Registrationavailable
Launched2007;18 years ago (2007)
Current statusActive

Word of Mouth (previously WOMO - Word Of Mouth Online) is business review site containing crowd-sourced reviews of local businesses in Australia. [1] [2] [3] [4] The site is entirely based on user-generated content and, in 2013, it was considered by Kochie's Business Builders as the top business review website in Australia with 400,000 reviews for businesses based in Australia. [5]

Contents

History

Word of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond. [6] [7] They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the Melbourne area. [8] Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website. [9]

In 2011, the 'W' was dropped from the acronym and launched as womo.com.au.[ citation needed ]

As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia. [10]

The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare.[ citation needed ]

In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.[ citation needed ]

As of December 2019, the site claims to have over 624,000 reviews. [11] [ non-primary source needed ]

References

  1. ↑ "Word of Mouth Online Pty Ltd - Company Profile and News". Bloomberg.com. Retrieved 14 December 2025.
  2. ↑ Jones, Kate (2 October 2013). "Fight back against fake online reviews". The Age . Retrieved 21 August 2014.
  3. ↑ "Opportunity for aspiring startup founders to disrupt failing industries". Startup Daily . 13 November 2013. Retrieved 22 August 2014.
  4. ↑ James, Caroline (10 June 2014). "Our biggest hang up". The Sydney Morning Herald . Retrieved 22 August 2014.
  5. ↑ "Best And Worst Online Reviewed Industries". Yahoo News . 12 November 2013. Archived from the original on 13 November 2013. Retrieved 22 August 2014.
  6. ↑ Larkin, Nhada (5 September 2013). "Manage your business reputation online". News Corp Australia. Archived from the original on 1 January 2014. Retrieved 22 August 2014.
  7. ↑ Redrup, Yolanda (18 August 2014). "3D cameras, motion sensors, gaming: gym exercise goes seriously techie". The Sydney Morning Herald . Retrieved 21 August 2014.
  8. ↑ Sinnerton, Jackie (21 May 2013). "New survey by business review site reveals what makes customers lose their cool". The Courier Mail . Archived from the original on 26 August 2014. Retrieved 22 August 2014.
  9. ↑ White, Matthew (18 March 2014). "Avoid fines: The right way to get reviews". MSN . Archived from the original on 18 April 2014. Retrieved 22 August 2014.
  10. ↑ "ACCC cracks down on fake reviews, sues Electrodry". The Sydney Morning Herald. 2 July 2014. Retrieved 22 August 2014.
  11. ↑ "Word of Mouth Official Website". 1 December 2019. Archived from the original on 19 November 2019. Retrieved 1 December 2019.
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