Wyld (brand)

Last updated
Wyld
Company type Private
IndustryCannabis
Founded2015;9 years ago (2015) in Tumalo, Oregon, United States
FoundersAaron Morris
Chris Joseph
Rene Kaza
Headquarters,
United States
Key people
Eric Hoest (CFO)
Jennifer Dalton (CPO)
ProductsCannabis edibles
OwnerAaron Morris
Chris Joseph
Number of employees
750+
Parent Northwest Commonwealth, LLC [1]
Website wyldcanna.com
Glowing Wyld logo light Wyld LED Sign.jpg
Glowing Wyld logo light

Wyld is a brand of cannabis edibles founded in 2015 by Aaron Morris and Chris Joseph. Specializing in cannabis-infused edibles and CBD products, Wyld gummies are made with real fruit and natural flavors. Wyld has become one of the leading cannabis edible brands in the United States.

Contents

History

Founding and Early Development

Wyld was founded in 2015 out of a farmhouse in Tumalo, Oregon by spirits-industry veterans Aaron Morris and Chris Joseph on a ranch that had already been licensed for growing cannabis. Describing the first couple of batches as tasting like "crayons", Chris Joseph spoke with his gelatin supplier and eventually improved the recipe, creating Wyld's first two flavors, marionberry and raspberry in the process. [2] In 2016, the company moved to its current headquarters in Portland, Oregon. [3]

Expansion and Growth

Following early success, Wyld expanded its operations and relocated its headquarters to Portland, Oregon. The company has since broadened its product line and distribution, becoming a prominent player in the national cannabis edibles market.

Products

Cannabis-Infused Gummies

Wyld offers a variety of cannabis-infused gummies, each made with real fruit and natural flavors. The product line includes flavors such as marionberry, raspberry, huckleberry, and pomegranate, with formulations designed to provide consistent dosing and effects.

Their collections are categorized by cannabis strain types to provide specific effects: The Uplifting Collection is designed for an energizing experience, pulling from sativa strains. The Relaxing Collection is tailored for a calming effect with indica strains, making it a great choice for unwinding in the evening and promoting restful sleep. The Balanced Collection combines the best of both worlds, offering a hybrid experience for users.

Good Tide

Wyld also produces Good Tide, a separate line of vegan gummies crafted with natural fruit ingredients and infused with single-strain rosin. Good Tide gummies focus on delivering a full-spectrum cannabis experience, enhanced by the unique benefits of rosin extraction, which preserves the plant’s original terpene profile for a richer flavor and aroma.

CBD Product Line

In 2019, Wyld introduced WYLD CBD, a line of broad-spectrum hemp-derived CBD products. This line features real fruit-infused gummies and sparkling waters, aiming to provide consumers with high-quality CBD products. [3]

Hemp-Derived Delta-9 THC Products

Wyld Hemp is the newest addition to the Wyld family, offering full-spectrum Delta-9 hemp THC products to consumers across the United States. [4]

Market Presence

United States

Wyld's products are available in multiple states, including Arizona, California, Colorado, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, Oklahoma, Oregon, and Washington. The company plans to continue to expand into additional markets across North America. [3]

Canada

In late 2021, Wyld entered the Canadian market, offering its edibles across major provinces. [5] [6]

Corporate Social Responsibility

Environmental Initiatives

A Climate Neutral Certified company [7] , Wyld is committed to environmental preservation and sustainability, engaging in projects aimed at ensuring a healthy environment for future generations. The company has partnered with organizations like Friends of Trees to promote environmental stewardship.

Social Justice Efforts

The company supports organizations dedicated to social and racial justice, health and wellness, and addressing the impacts of the failed War on Drugs. Wyld also sponsors expungements throughout the year as one of their key initiatives. [8] Wyld partners with local and national organizations to uplift and accelerate their social justice efforts.

Reception

Writing for Forbes.com, Lauren Yoshiko called the gummies "Juicy and soft" and lacking the cannabis oil taste usually associated with edibles. She also enjoyed the flavor, saying that if she wasn't "treating them like medicine" she would eat the "whole pack of ten in one sitting". [9]

Wyld has achieved significant market presence, becoming the top-selling cannabis edibles brand in several U.S. states. The company's commitment to quality and consistency has been recognized within the industry. [10]

See also

Related Research Articles

<span class="mw-page-title-main">Cannabis edible</span> Food item containing cannabis extract or cannabinoids

A cannabis edible, also known as a cannabis-infused food or simply an edible, is a food item that contains decarboxylated cannabinoids from cannabis extract as an active ingredient. Although edible may refer to either a food or a drink, a cannabis-infused drink may be referred to more specifically as a liquid edible or drinkable. Edibles are a way to consume cannabis. Unlike smoking, in which cannabinoids are inhaled into the lungs and pass rapidly into the bloodstream, peaking in about ten minutes and wearing off in a couple of hours, cannabis edibles may take hours to digest, and their effects may peak two to three hours after consumption and persist for around six hours. The food or drink used may affect both the timing and potency of the dose ingested.

<span class="mw-page-title-main">Cannabidiol</span> Phytocannabinoid discovered in 1940

Cannabidiol (CBD) is a phytocannabinoid, one of 113 identified cannabinoids in cannabis plants, along with tetrahydrocannabinol (THC), and accounts for up to 40% of the plant's extract. Medically, it is an anticonvulsant used to treat multiple forms of epilepsy. It was discovered in 1940 and, as of 2024 clinical research on CBD included studies related to the treatment of anxiety, addiction, psychosis, movement disorders, and pain, but there is insufficient high-quality evidence that CBD is effective for these conditions. CBD is sold as an herbal dietary supplement and promoted with yet unproven claims of particular therapeutic effects.

<span class="mw-page-title-main">THC-O-acetate</span> Acetate ester of tetrahydrocannabinol (THC)

THC-O-acetate is the acetate ester of THC. The term THC-O-acetate and its variations are commonly used for two types of the substance, dependent on which cannabinoid it is synthesized from. The difference between Δ8-THC and Δ9-THC is bond placement on the cyclohexene ring.

<i>Cannabis</i> strain Plant varieties of cannabis

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<span class="mw-page-title-main">Hash oil</span> Oleoresin obtained by the extraction of hashish

Hash oil or cannabis oil is an oleoresin obtained by the extraction of cannabis or hashish. It is a cannabis concentrate containing many of its resins and terpenes – in particular, tetrahydrocannabinol (THC), cannabidiol (CBD), and other cannabinoids. Hash oil is usually consumed by smoking, vaporizing or eating. Preparations of hash oil may be solid or semi-liquid colloids depending on both production method and temperature and are usually identified by their appearance or characteristics. Color most commonly ranges from transparent golden or light brown, to tan or black. There are various extraction methods, most involving a solvent, such as butane or ethanol.

<span class="mw-page-title-main">Autoflowering cannabis</span> Form of cannabis cultivation

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<span class="mw-page-title-main">Hemp juice</span> Non-psychoactive juice

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<span class="mw-page-title-main">Cannabis in Thailand</span> Laws and regulations of cannabis in Thailand

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<span class="mw-page-title-main">Glossary of cannabis terms</span>

Terms related to cannabis include:

<span class="mw-page-title-main">Hemp beer</span>

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<span class="mw-page-title-main">Outline of cannabis</span> Overview of and topical guide to cannabis

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Tilray Brands, Inc. is an American pharmaceutical, cannabis-lifestyle and consumer packaged goods company, incorporated in the United States, headquartered in New York City. Tilray also has operations in Canada, Australia, New Zealand, and Latin America, with growing facilities in Germany and Portugal.

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<span class="mw-page-title-main">Δ-8-Tetrahydrocannabinol</span> Isomer of tetrahydrocannabinol

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<span class="mw-page-title-main">Cannabidiol diacetate</span> Chemical compound

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References

  1. Gelsi, Steve. "Cannabis edibles company Wyld builds national footprint as it keeps hiring". MarketWatch.com. Retrieved 11 May 2024.
  2. Yakowicz, Will. "Meet Wyld, the Edible that Devoured America". Forbes.com. Retrieved 11 May 2024.
  3. 1 2 3 "The Wyld Story". Wyld. Retrieved 2024-12-12.
  4. "About Us". Wyld. Retrieved 2024-12-12.
  5. "This Edibles Company Is Quietly Expanding Its Footprint and Aiming..." New Cannabis Ventures. Retrieved 2024-12-12.
  6. "Humble & Fume to Help Bring Wyld Cannabis Edibles Brand to Canada". New Cannabis Ventures. Retrieved 2024-12-12.
  7. "Climate Neutral Certified". Wyld. Retrieved 2024-12-12.
  8. "Break Barriers". Wyld. Retrieved 2024-12-12.
  9. Yoshiko, Lauren. "WYLD CBD and THC-Infused Gummies Are Gourmet Vitamins For Adults". Forbes.com. Retrieved 11 May 2024.
  10. Long, Andrew (2024-10-16). "Wyld dominates edibles category in adult-use marijuana markets". MJBizDaily. Retrieved 2024-12-12.