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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This took effect January 1, 2024.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Hill & Knowlton is an American global public relations consulting company, headquartered in New York City. The firm has over 80 additional offices in more than 40 countries. The company was founded in Cleveland, in 1927 by John W. Hill and is now owned by the WPP Group.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
AKQA is a digital design and communications agency owned by WPP. It was founded in London in 1994 and expanded internationally in 2001 through a merger with agencies based in the United States and Singapore. It operated as an independent agency until 2012, when it was acquired by WPP. Initially the firm focused on technology and digital projects, later broadening its focus on design and innovation to services including product and spatial design. In 2020, WPP announced it was merging Grey Group with AKQA to create the AKQA Group. The resulting agency has around 6,000 employees in 50 countries.
Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML. On January 01, 2024, Wunderman Thompson ceased to exist.
Bates CHI & Partners is an advertising and marketing agency and a member of the WPP Group.
Campaigns & Grey is a Philippine-based marketing communications company affiliated with the Grey Group. It is part of Grey's Asia-Pacific operations with offices located in Makati handling the national requirements of its major clients and coordinated services for global accounts. Its affiliates Campaigns Cebu and Campaigns Davao handle marketing communications for Visayas and Mindanao clients as well as provincial initiatives of Manila-based clients.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
VMLY&R, now part of VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
JWT Jakarta, formerly known as JWT AdForce, is the Indonesian office of the JWT global advertising and marketing company, which is part of the WPP Group.
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.
Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group.
BlueFocus Communication Group(Chinese: 蓝色光标) is an ad agency engaged in marketing.
References
- ↑ "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
- ↑ "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Archived from the original on March 5, 2016. Retrieved 28 November 2011.
- ↑ "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
- ↑ "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Retrieved 12 July 2014.
- ↑ McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
- ↑ Staff Writer. "XM Gravity acquires first client in Indonesia" . Retrieved 5 December 2013.
- ↑ "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia" . Retrieved 5 December 2013.
- ↑ "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia" . Retrieved 5 December 2013.