Yasso (food brand)

Last updated

Yasso is an American frozen yogurt brand that specializes in low-calorie snacks, especially frozen Greek yogurt bars.

History

Yasso was founded in Boston in 2011 by childhood friends Amanda Klane and Drew Harrington, then in their twenties. [1] [2] [3] The brand grew rapidly, and by 2016 was projected to earn over $50 million in revenue. [2]

Yasso entered into an agreement with the private equity firms Breakaway Ventures and Castanea Partners in 2018, [1] with Castenea Partners becoming a majority investor in the brand. [4] Craig Shiesley was named CEO of Yasso in 2019. Klane and Harrington had previously been co-CEOs. [5]

In 2023, Yasso was acquired by Unilever, which also owns the frozen desert brands Ben & Jerry's, Magnum and Talenti. [1]

References

  1. 1 2 3 Yu, Douglas. "Unilever Scoops Up Premium Ice Cream Company Yasso". Forbes. Retrieved 2024-12-06.
  2. 1 2 Harris, Meggen. "The Millennials Behind Dessert Disruptor Start-Up Yasso Frozen Greek Yogurt". Forbes. Retrieved 2024-12-06.
  3. ↑ "Yasso bars: addictive, in a good way". Chicago Sun-Times. 2019-07-15. Retrieved 2024-12-06.
  4. ↑ Harris, Meggen. "The Millennial Founders Behind The Hundred Million-Dollar Brand, Yasso". Forbes. Retrieved 2024-12-06.
  5. ↑ "Yasso Frozen Greek Yogurt names new CEO | 2019-09-20 | Dairy Foods". www.dairyfoods.com. Retrieved 2024-12-06.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.