Yieldmo

Last updated
Yieldmo
Company type Private
Industry Online Advertising, Digital Marketing,
FoundedJune 2012
FounderMike Yavonditte, Rick Eaton, Teddy Jawde, Todd Coleman
Headquarters
Nashua, NH [ citation needed ]
Key people
Michael Yavonditte (Founder, CEO)

Teddy Jawde (Co-Founder, Chief Product Officer) Rick Eaton (Co-Founder, CFO) Todd Coleman (Co-Founder, Chief Architect) Dan Contento (CCO) Lindsey DiGiorgio (CMO) Duc Chau (CTO) Lisa Bradner (CSO) Holly Danko (SVP, People) Stephen Cutbill (SVP, Europe)

Spencer Weinmann (SVP, Demand)
Website yieldmo.com

Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation.

Yieldmo believes all ads should be human-centered, tailored, and provoke users' emotions and actions. Yieldmo helps brands deliver the best ad for every impression opportunity, merging creative and media for proven results.

Based in New York, New York. [1] Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's CEO. [2]

History

Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on driving quality advertising. Yieldmo's technology powers a global marketplace that identifies and enhances the value of ad impressions through real time data intelligence and next gen ad formats across all screens. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million. [3]

Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures. [1] The funding round brought the company's total funding to $22.1 million. [4] In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report. [5] In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014. [6] Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings. [7] Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including Yahoo!, Google, Amazon and Facebook, have been able to generate. [8] Yieldmo was listed among Deloitte's Technology Fast 500 in 2017 [9] and 2018. [10] Yieldmo was also listed as Crain's 2020 Best Places to Work in NYC in 2020. [11]

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References

  1. 1 2 Mathew Ingram (December 6, 2013). "Google may own online ads but it still needs to figure out mobile, and it's betting YieldMo can help". Gigaom. Retrieved January 25, 2015.
  2. ↑ Peter Kafka (October 22, 2014). "YieldMo Raises $10 Million More for Mobile Ads". Recode. Retrieved January 25, 2015.
  3. ↑ Mark Hopkins (December 30, 2007). "AOL's Quigo Acquisition Complete". Mashable. Retrieved January 25, 2015.
  4. ↑ Allison Schiff (December 12, 2014). "Yieldmo: 'We're A Content Ad Company. It's A New Animal'". Ad Exchanger. Retrieved January 25, 2015.
  5. ↑ Shivon Zilis (December 11, 2014). "The Current State of Machine Intelligence". Bloomberg L.P. Retrieved January 25, 2015.
  6. ↑ Allison Schiff (January 5, 2015). "A Banner Year For Innovative Mobile And Digital Ad Units". Ad Exchanger. Retrieved January 25, 2015.
  7. ↑ Schiff, Allison (May 20, 2015). "ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings". AdExchanger. Retrieved May 25, 2015.
  8. ↑ Lipsman, Andrew (May 20, 2015). "Mobile Metrix Now Features Reporting of Mobile Ad Network Reach". ComScore. Retrieved May 25, 2015.
  9. ↑ "2017 Technology Fast 500 Ranking" (PDF). Deloitte.
  10. ↑ "2018 Technology Fast 500 Ranking" (PDF). Deloitte.
  11. ↑ "2020 Crain's Best Places to Work". Crain's New York Business.
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