Yieldmo

Last updated
Yieldmo
Company type Private
Industry Online Advertising, Digital Marketing,
FoundedJune 2012
FounderMike Yavonditte, Rick Eaton, Teddy Jawde, Todd Coleman
Headquarters
Nashua, NH [ citation needed ]
Key people
Duc Chau (CTO), Jennifer Werner (CRO), Lisa Bradner (CSO), Lindsey DiGiorgio (CMO), Holly Danko (SVP, People), Dan Contento (SVP, Global Platform Development), Stephen Cutbill (SVP, Europe)
Website yieldmo.com

Yieldmo is a technology company focused on driving quality advertising. Based in New York, New York. [1] Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's CEO. [2]

History

Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on driving quality advertising. Yieldmo's technology powers a global marketplace that identifies and enhances the value of ad impressions through real time data intelligence and next gen ad formats across all screens. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million. [3]

Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures. [1] The funding round brought the company's total funding to $22.1 million. [4] In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report. [5] In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014. [6] Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings. [7] Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including Yahoo!, Google, Amazon and Facebook, have been able to generate. [8] Yieldmo was listed among Deloitte's Technology Fast 500 in 2017 [9] and 2018. [10] Yieldmo was also listed as Crain's 2020 Best Places to Work in NYC in 2020. [11]

Related Research Articles

<span class="mw-page-title-main">Microsoft Advertising</span> Online advertising service

Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

Quigo Technologies, Inc. was a privately owned search engine marketing company headquartered in New York City. Founded in Israel in 2000 by Yaron Galai and Oded Itzhak, it developed proprietary search solutions for the online contextual advertising it offered through its two products: AdSonar and FeedPoint. Popular news sites that use AdSonar include, ESPN.com, USAToday.com, FoxNews.com, and MarthaStewart.com.

<span class="mw-page-title-main">Tim Armstrong (executive)</span> American businessman

Timothy M. Armstrong is an American business executive. He was formerly the CEO of Oath Inc., then a subsidiary of Verizon Communications that served as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.

<span class="mw-page-title-main">Magnite Inc</span> American advertising technology firm

Magnite Inc. is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020.

Chango, Inc. was a Canadian-based, online marketing company was founded in 2008, focusing on search retargeting and programmatic marketing. It was acquired by Rubicon Project in 2015 for $122 million, but it was closed down in 2017.

InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

<span class="mw-page-title-main">Magisto</span> American technology company

Magisto is a technology company founded in 2009 to provide artificial intelligence (AI) technology for video editing. It produces an online video editor of the same name for automated video editing and production aimed at consumers and businesses. The company was acquired by Vimeo in 2019 for an estimated US$200 million.

adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City.

<span class="mw-page-title-main">One by AOL</span> Advertising company

One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices.

<span class="mw-page-title-main">Nathan Eagle</span> American technology executive

Nathan Eagle is an American technology executive. He is best known as the CEO and co-founder of Jana, a company that subsidizes mobile internet access in emerging markets. He has also served as a professor at both Harvard University and the Massachusetts Institute of Technology.

Drawbridge is a people-based identity management company operating out of San Mateo, California, USA. Drawbridge has built a people-based identity graph and cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs, in order to serve more relevant ads across devices.

Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.

Snakk Media is a mobile advertising company, established in 2010 by Derek Handley, Geoffrey Handley, and Andrew Jacobs. Snakk Media is headquartered in Auckland, New Zealand.

<span class="mw-page-title-main">4INFO</span>

4INFO Inc. is an American targeted advertising corporation. The company was owned by Nielsen Holdings. It was acquired by Cadent in 2020.

TubeMogul is an enterprise software company for brand advertising.

Panaya is a global technology company based in Hod Hasharon, Israel. The company is a subsidiary of Infosys, and has offices in North America, Europe and Japan. It is a SaaS based company certified by SAP, Oracle and Salesforce.com, offering an all-in-one platform for Smart Testing solutions and Change Intelligence, tailored for Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and cloud-business applications.

<span class="mw-page-title-main">Integral Ad Science</span> American publicly owned technology company

Integral Ad Science (IAS) is an American publicly traded technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.

<span class="mw-page-title-main">AppsFlyer</span> Mobile attribution and analytics company

AppsFlyer is an SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.

Ace Metrix is an advertising analytics company based in El Segundo, CA. The company screens and scores video advertising based on a survey method which measures an advertisement's creative impact including that of persuasion, watchability and emotional factors.

<span class="mw-page-title-main">Harry Kargman</span> American entrepreneur (born 1974)

Harry Kargman is an American entrepreneur. Kargman is founder and CEO of Kargo Global, Inc., a firm that manages mobile brand advertising for many media companies including CBS Interactive, Hearst, The Daily Mail, Meredith, Scripps, Target Corporation, T-Mobile, Vice, and Vox. Kargman holds numerous patents and is a member of Ad Council's Board of Directors.

References

  1. 1 2 Mathew Ingram (December 6, 2013). "Google may own online ads but it still needs to figure out mobile, and it's betting YieldMo can help". Gigaom. Retrieved January 25, 2015.
  2. ↑ Peter Kafka (October 22, 2014). "YieldMo Raises $10 Million More for Mobile Ads". Recode. Retrieved January 25, 2015.
  3. ↑ Mark Hopkins (December 30, 2007). "AOL's Quigo Acquisition Complete". Mashable. Retrieved January 25, 2015.
  4. ↑ Allison Schiff (December 12, 2014). "Yieldmo: 'We're A Content Ad Company. It's A New Animal'". Ad Exchanger. Retrieved January 25, 2015.
  5. ↑ Shivon Zilis (December 11, 2014). "The Current State of Machine Intelligence". Bloomberg L.P. Retrieved January 25, 2015.
  6. ↑ Allison Schiff (January 5, 2015). "A Banner Year For Innovative Mobile And Digital Ad Units". Ad Exchanger. Retrieved January 25, 2015.
  7. ↑ Schiff, Allison (May 20, 2015). "ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings". AdExchanger. Retrieved May 25, 2015.
  8. ↑ Lipsman, Andrew (May 20, 2015). "Mobile Metrix Now Features Reporting of Mobile Ad Network Reach". ComScore. Retrieved May 25, 2015.
  9. ↑ "2017 Technology Fast 500 Ranking" (PDF). Deloitte.
  10. ↑ "2018 Technology Fast 500 Ranking" (PDF). Deloitte.
  11. ↑ "2020 Crain's Best Places to Work". Crain's New York Business.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.