Yuma Lettuce Days is an annual festival occurring in Yuma, Arizona during late February and early March. Due to the sunny desert climate and availability of water from the Colorado River, Yuma has become a major supplier of winter produce in the United States. [1] This regional festival, like many regional vegetable festivals such as the Gilroy, California Garlic Festival or the Vidalia, Georgia Onion Festival, highlights a specific produce item that has become economically important for the area.
Taking place at the University of Arizona Yuma Agricultural Center Valley Farm, [2] it consists of vendor and exhibitor displays, live entertainment, children's exhibits, agricultural demonstrations, the annual Harvest Dinner, and cooking demonstrations.
Yuma, Arizona has been recognized as the sunniest place in the world, with a year-round average of 11 hours of sun a day. [3] This, along with its rich river bottom soils and irrigation from the Colorado River, has made it one of the most important producers of winter vegetables in the United States. Up to 90% of the leafy vegetables grown in the U.S. from November to March originate in Yuma. [4] To highlight the importance of Yuma as an important supplier of winter vegetables, especially leafy greens, the Yuma Lettuce Festival began as a partnership between the Yuma Visitors Bureau and the University of Arizona. [5]
Additionally, the idea of "agritourism" as an additional source of income for traditionally agricultural areas has increased in popularity. Yuma sees its population nearly double in winter months due to the availability of RV parks, resorts, hotel rooms, and other tourist amenities. Festivals such as the Lettuce Festival, as well as other agricultural events, provide a mechanism for two of Yuma's major economic players to mutually support one another. [6]
The Yuma Lettuce Festival has been a yearly event since 1999. Originally, the festival took place as a street festival in downtown Yuma on Main Street. However, some felt that the Lettuce Festival became too arts-and-crafts oriented in this location, and wished to re-emphasize the agricultural connection [7] As a result, in 2011 the festival was moved to the historic Quartermaster's Depot [8] in an effort to again highlight Yuma area agriculture. [9] This move did concern some Main Street businesses, as they saw the festival had increased foot traffic and sales. [10] The continued growth of the Lettuce Festival over the next four years required a subsequent move in 2015 to its current location at the Yuma Agricultural Center's Valley Farm.
In 2011, the Festival earned the Arizona Governor's Tourism Award as best Arizona special event in a community of 75,000 or greater population. [11]
The economic importance of lettuce to Yuma, Arizona is quite significant. Agriculture is the largest private sector of the economy in Yuma, with the Yuma area providing 1/3 of Arizona's total agricultural income, generating more than 3.2 billion dollars of revenue. [12] Nine salad plants process more than two million pounds of salad per day during the peak of production, [13] and employ 50,000 workers.
The festival has seen more than 50,000 attendees in past years, making it a significant source of tourism dollars for the area. [14] Many local agribusinesses supply sponsorship to the event, and sponsorship of specific festival events is actively sought (and successfully received) by the Yuma Visitors Bureau. [15]
Additionally, agritourism is seen as a growth area, [16] and according to USDA Ag Census data, agritourism income in Arizona grew more than fivefold from 2002 to 2007, [17] while the national growth of agritourism "merely" tripled. [18] Since 2010, the Yuma Visitors Bureau has been increasing Yuma's appeal as an agritourism destination by encouraging and developing events such as the Yuma Lettuce Festival as part of an agritourism initiative. The continued development of the Yuma Lettuce Festival from a street festival to an agricultural showcase reflects this tendency to align Yuma's tourism industry with its agricultural economy. The growth of the Yuma Lettuce Days has been shown by its movement to successively larger venues, as well as the support it receives from the local agribusiness community in the form of sponsorship and promotion. Yuma Lettuce Days may be seen as a successful project by the Yuma Visitors Bureau in capitalizing on both tourism and awareness of the agricultural industry in Yuma. However, the Lettuce Festival is not Yuma's only successful foray into agritourism. A series of "Field to Feast" and "Farmer to Farmer" tours, as well as several dinner events, have shown enough support to become sold-out events [19]
As the festival grew in size, it moved again in 2015 to the University of Arizona College of Agriculture and Life Science's Yuma Agricultural Center [20] research farm to provide an even more agriculturally relevant setting. The new site of the festival is on the Agricultural Center's Valley Farm, a 247-acre working research farm with many projects that support the area vegetable industry.
The new setting increased the space available for the festival, as well as giving access to existing University of Arizona infrastructure including greater refrigeration capacity. The new site included several acres of grass grown specifically for the event, as well as increased parking capacity. [21]
The new location also provided space for three stages (Family, Cooking, and Entertainment), a Kid's Corner with petting zoo, and space for agricultural demonstrations and heavy equipment displays.
The move in 2015 to the Yuma Agricultural Research Farm allowed for the creation of an Agricultural Demonstration Area. The 2015 agricultural demonstrations included six different areas.
Presentations for 2015 included [22]
The Lettuce Festival is usually headlined by a "celebrity chef", who provides cooking demonstrations during the festival.
Past celebrity chefs include:
2015: Hosea Rosenberg , winner of Top Chef season 5
2014: Chris "CJ" Jacobson , appeared Top Chef season 3
2013: Ben Ford (son of Harrison Ford)
2012: Brian Malarkey
2011: Ray Duey , who has returned by popular demand to subsequent Lettuce Festivals to demonstrate his skill in his decoratively carved fruits and vegetables.
The 2015 Lettuce Festival lineup included:
These events were available for the entire duration of the festival.
Past events have included a lettuce box car derby [25]
Live Entertainment was offered on three stages: Family, Entertainment, and Cooking. [26]
On the Family Stage, performers included:
On the Entertainment stage, performers included:
Cooking Stage events included cooking demos by the headlining chef Hosea Rosenberg, as well as events with local Yuma chefs, the JV Smith Chop-Chop Challenge, a student competition where competitors received a "mystery basket" of ingredients and were to create a dish including everything in the basket within a set amount of time, and a Hops Harmony beer pairing demonstration by Chef Alex Trujillo.
Although the Festival is largely produced by the Yuma Visitors Bureau and the University of Arizona, the festival receives sponsorship from both local businesses and larger corporations. Past festival sponsors for 2015 have included:
A Caesar salad is a green salad of romaine lettuce and croutons dressed with lemon juice, olive oil, eggs, Worcestershire sauce, anchovies, garlic, Dijon mustard, Parmesan and black pepper.
The cuisine of the American Midwest draws its culinary roots most significantly from the cuisines of Central, Northern and Eastern Europe, and Indigenous cuisine of the Americas, and is influenced by regionally and locally grown foodstuffs and cultural diversity.
Agritourism or agrotourism involves any agriculturally based operation or activity that brings visitors to a farm or ranch. It encompasses a wide range of activities, including direct-to-consumer sales such as farm stands and u-pick, agricultural education through school visits, hospitality services like overnight farm stays, recreational activities such as hunting and horseback riding, and entertainment events like hayrides and harvest dinners. These activities provide an additional source of income for farmers and help sustain small-scale farms.
Lettuce is an annual plant of the family Asteraceae. It is most often grown as a leaf vegetable, but sometimes for its stem and seeds. Lettuce is most often used for salads, although it is also seen in other kinds of food, such as soups, sandwiches and wraps; it can also be grilled. One variety, celtuce, is grown for its stems, which are eaten either raw or cooked. In addition to its main use as a leafy green, it has also gathered religious and medicinal significance over centuries of human consumption. Europe and North America originally dominated the market for lettuce, but by the late 20th century the consumption of lettuce had spread throughout the world. As of 2021, world production of lettuce and chicory was 27 million tonnes, 53 percent of which came from China.
A salad is a dish consisting of mixed ingredients, frequently vegetables. They are typically served chilled or at room temperature, though some can be served warm. Condiments and salad dressings, which exist in a variety of flavors, are used to make a salad.
Yuma County is a county in the southwestern corner of the U.S. state of Arizona. As of the 2020 census, its population was 203,881. The county seat is Yuma.
Yuma is a city in and the county seat of Yuma County, Arizona, United States. The city's population was 95,548 at the 2020 census, up from the 2010 census population of 93,064.
Leaf vegetables, also called leafy greens, pot herbs, vegetable greens, or simply greens, are plant leaves eaten as a vegetable, sometimes accompanied by tender petioles and shoots. Leaf vegetables eaten raw in a salad can be called salad greens.
Romaine or cos lettuce is a variety of lettuce that grows in a tall head of sturdy dark green leaves with firm ribs down their centers. Unlike most lettuces, it is tolerant of heat. In North America, romaine is often sold as whole heads or as "hearts" that have had the outer leaves removed and are often packaged together.
Salade niçoise is a salad that originated in the French city of Nice. It is traditionally made of tomatoes, hard-boiled eggs, Niçoise olives and anchovies or tuna, dressed with olive oil, or in some historical versions, a vinaigrette. It has been popular worldwide since the early 20th century, and has been prepared and discussed by many chefs. Delia Smith called it "one of the best combinations of salad ingredients ever invented" and Gordon Ramsay said that "it must be the finest summer salad of all".
Chicken salad is any salad with chicken as a main ingredient. Other common ingredients include mayonnaise, hard-boiled egg, celery, onion, pepper, pickles and a variety of mustards.
Chef salad is an American salad consisting of hard-boiled eggs, one or more varieties of meat, tomatoes, cucumbers, and cheese, all placed upon a bed of tossed lettuce or other leaf vegetables. Several early recipes also include anchovies. A variety of dressings may be used with this salad.
Israeli salad is a chopped salad of finely diced tomato, onion, cucumber, and bell or chili peppers. It has been described as the "most well-known national dish of Israel", and is a standard accompaniment to most Israeli meals. Salads following similar recipes, with different names, are widespread and popular throughout the Eastern Mediterranean.
Chinese chicken salad is a salad including chopped chicken and Chinese culinary ingredients that is common in parts of the United States. Though many variations exist, common features of Chinese chicken salads include lettuce, cabbage, carrots, cucumbers, chicken, deep-fried wonton skins or rice vermicelli and nuts. A basic vinaigrette for the salad includes ingredients like vegetable oil, sesame oil, rice vinegar. Optional seasonings include dry hot mustard, sesame seeds, coriander and raw ginger or pickled ginger. In restaurants, Chinese chicken salad may be more embellished and offered as an American-style entree salad, similar to Caesar, Chef, and Cobb salads.
Crab Louie salad, also known as Crab Louis salad or the King of Salads, is a type of salad featuring crab meat. The recipe dates back to the early 1900s and originates on the West Coast of the United States.
Culinary tourism or food tourism or gastronomy tourism is the exploration of food as the purpose of tourism. It is considered a vital component of the tourism experience. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and scenery" in importance to tourists.
A tuna fish sandwich, known outside the United States as a tuna salad sandwich or a tuna sandwich, is a sandwich made from canned tuna—usually made into a tuna salad by adding mayonnaise, and sometimes other ingredients such as celery or onion—as well as other common fruits and vegetables used to flavour sandwiches. It is commonly served on sliced bread.
Olivier salad is a traditional salad dish of Russian cuisine. Its creation is generally attributed to Lucien Olivier.
Shopska salad is a cold salad popular throughout Southeastern Europe. It is Bulgaria's most famous salad and national dish.
Boiled dressing is a type of creamy salad dressing of English and German origin that was especially popular in the 19th century and early 20th century as an alternative to mayonnaise, which is of French origin. Boiled dressing is easier for less skilled cooks to make from scratch, and liquid food oils needed to make mayonnaise were not readily available in Northern Europe and the United States in the 19th century. Mayonnaise was not available for retail purchase until 1912.
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