Yves Veggie Cuisine

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Yves Veggie Cuisine
Veggie burger (1).jpg
Yves veggie burger
Product type Alternative meats
Owner Hain Celestial Group
Introduced1985 by Yves Potvin
Website Official website

Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.

Contents

History

Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods. [1] Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992. [2] The first product was a meatless hotdog, [3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round. [4] Company revenue was approximately $35 million by the year 2000. [3]

Potvin sold the brand to Hain Celestial in 2002. [5] The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market. [6]

Products

Yves Veggie Cuisine is an alternative meat brand with products that include ground round, [3] burgers, deli meats, hotdogs, sausages, and bologna, [7] [8]

Related Research Articles

<span class="mw-page-title-main">Vegetarian cuisine</span> Food not including meat

Vegetarian cuisine is based on food that meets vegetarian standards by not including meat and animal tissue products.

<span class="mw-page-title-main">Hamburger</span> Food consisting of a beef patty between rounded buns

A hamburger, or simply a burger, is a dish consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger.

<span class="mw-page-title-main">Meat alternative</span> Plant-based food made to resemble meat

A meat alternative or meat substitute, is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat alternatives typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics. Plant- and fungus-based substitutes are frequently made with soy, but may also be made from wheat gluten as in seitan, pea protein as in the Beyond Burger, or mycoprotein as in Quorn. Alternative protein foods can also be made by precision fermentation, where single cell organisms such as yeast produce specific proteins using a carbon source; as well as cultivated or laboratory grown, based on tissue engineering techniques.

<span class="mw-page-title-main">Veggie burger</span> Non-meat hamburger

A veggie burger is a hamburger made with a patty that does not contain meat, or the patty of such a hamburger. The patty may be made from ingredients like beans, nuts, grains, seeds, or fungi such as mushrooms or mycoprotein.

<span class="mw-page-title-main">Boca Burger</span> Veggie burger produced by Kraft Heinz

Boca Burger is a veggie burger produced by Kraft Heinz in Chicago, Illinois. Like all of Boca Foods' products, Boca Burgers serve as a meat alternative.

<span class="mw-page-title-main">Tofurkey</span> Meat substitute in the form of a loaf or casserole of vegetarian protein

Tofurkey is a plant-based meat substitute patterned after turkey, in the form of a loaf of vegetarian protein, usually made from tofu or seitan with a stuffing made from grains or bread, flavored with a broth and seasoned with herbs and spices. It is often served at a vegetarian or vegan Thanksgiving meal.

Gardenburger is the brand name of a veggie burger sold in the United States. It was developed in the early 1980s by Paul Wenner, the owner of the Gardenhouse, a vegetarian restaurant in Gresham, Oregon. It is currently owned by Kellanova.

<span class="mw-page-title-main">Hain Celestial Group</span> Natural foods company

The Hain Celestial Group, Inc. is an international food and personal-care company based in the United States. Its products include natural foods and organic personal-care items. Founded in 1993 as Hain Food Group, it changed its name to Hain Celestial Group after merging with Celestial Seasonings in 2000. It is publicly traded on the NASDAQ with brands that include Ella's Kitchen, Frank Cooper's, and Linda McCartney Foods.

<span class="mw-page-title-main">Lightlife</span> American company producing vegetarian and vegan meat substitutes

Lightlife Foods is a company that produces food for plant-based diets. In 2018, its worth was estimated at $80 million. It is best known for its plant-based veggie dog, Smart Dog, which launched in 1993. In 2019, the company launched a plant-based burger to compete with Impossible Foods and Beyond Meat. Lightlife Foods is a carbon-neutral company.

<span class="mw-page-title-main">Tofurky</span> American vegan turkey replacement

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<span class="mw-page-title-main">Patty</span> Serving of chopped ingredients formed into a disc

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Gardein is a line of meat-free foods produced by Conagra Brands. In 2003, the company was founded by Yves Potvin, who remained as the CEO of Gardein until 2016. In November 2014, Pinnacle Foods purchased Gardein for $154 million. Pinnacle was acquired by Conagra in 2018.

<span class="mw-page-title-main">Linda McCartney Foods</span> British food brand

Linda McCartney Foods is a British food brand specializing in vegetarian and vegan food. Available in the UK, as well as Norway, Ireland, Austria, Australia, South Africa and New Zealand, the range includes chilled and frozen meat analogues in the form of burgers, sausages, sausage rolls, meatballs, stir-fry dishes and pastas.

<span class="mw-page-title-main">Veggie Grill</span> American vegan restaurant chain

Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts and New York. After first being opened in Irvine, California, it already had 29 restaurants across the United States in February 2018.

<span class="mw-page-title-main">Vegan cheese</span> Cheese-like food item made without animal ingredients

Vegan cheese is a category of non-dairy, plant-based cheese analogues. Vegan cheeses range from soft fresh cheeses to aged and cultured hard grateable cheeses like plant-based Parmesan. The defining characteristic of vegan cheese is the exclusion of all animal products.

Coconut burger, also known as sapal burger or niyog burger, is a Filipino veggie burger made with shredded coconut pulp (sapal), which are the by-products of traditional coconut milk extraction in Filipino cuisine. It is considered an ovo-vegetarian dish, but not vegan since it uses eggs as part of the ingredients.

To Require Truth in Labeling of Agricultural Products that Are Edible by Humans, also known as Act 501, is a law passed in the US state of Arkansas that restricts the terminology that can be applied to substitutes of animal-based foods. It also prohibits using the label "rice" for any food product that is not "the whole, broken, or ground kernels or by-products obtained from the species Oryza sativa L. or Oryza glaberrima, or wild rice, which is obtained from one of the four species of grasses from the genus Zizania or Proteresia". Arkansas produced nearly half of all the rice grown in the US in 2018. It was signed into law in March 2019. The legislation was proposed by David Hillman. Hillman stated that the use of meat terminology by producers of plant-based products is done to confuse consumers, saying, "the only way they can get people to try their product is to confuse them". The law stated that only products that derived from animals could be referred to as meat or other terminology traditionally associated with animal products, but the vague and expansive scope of the law means that products like peanut butter could be unlawful as well. Other labels that would be illegal include "cauliflower rice", "veggie dog", "veggie burger", and "almond milk", among others. The penalty for breaking the law is US$1,000 per violation.

References

  1. Kearney, Mark; Ray, Randy (2002). I Know That Name!. Dundurn. ISBN   9781550024074 . Retrieved 7 January 2024.
  2. Shurtleff, William; Aoyagi, Akiko (2022). History of Tofu and Tofu Products (1995-2022). Soyinfo Center. ISBN   9781948436786 . Retrieved 8 January 2024.
  3. 1 2 3 Johnson, Gail (13 March 2018). "Founder of Yves Veggie Cuisine purchases leading Vancouver professional cooking school". The Georgia Straight. Retrieved 16 January 2024.
  4. Lee, Jenny (15 March 1999). "Vegatarian targest mainstream market". The Vancouver Sun. Retrieved 8 January 2024.
  5. Korstrom, Glen (8 March 2018). "Yves Veggie Cuisine founder Yves Potvin buys culinary school". Business In Vancouver. Retrieved 7 January 2024.
  6. Read, Nicholas (18 April 2002). "The long road to McVeggie". The Vancouver Sun. Retrieved 8 January 2024.
  7. "Our Favorite Plant-Based Meats, Ranked". Thrillist. 2 March 2022. Retrieved 8 January 2024.
  8. Groves, Melissa. "Vegan Meat Substitutes: The Ultimate Guide". Healthline.