Zachary Richter | |
---|---|
Born | 1984 |
Occupation(s) | Creative director, designer |
Website | www |
Zach Richter (born 1984) is an American director, creative director and designer, best known for his work in virtual reality and interactive media.
He attended Maryland Institute College of Art (MICA) and received a B.F.A. [1]
From 2009-2014, Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp/LA (USA), [1] where he worked closely with adidas, Toyota, Google, Intel, Starbucks and others to help create and launch their global integrated campaigns.
In 2013, Richter collaborated with Chris Milk and musician Beck to create the world's first ever 360° live action virtual reality film, "Sound & Vision" [2] which premiered at Sundance Film Festival. [3]
In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist JR (artist). [4] [5]
In 2017, Richter directed 'Hallelujah,' the world's first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called "Under Neon Lights."
Richter's work has been shown at Sundance, Tribeca, SXSW and Cannes film festivals, and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards. [6]
Richter is currently the creative director of Within, a virtual reality company founded by Chris Milk and Aaron Koblin. [7] Since 2019, he has worked on 'Supernatural,' a first-of-its-kind Virtual Reality fitness experience for the Oculus Quest. Supernatural was named one of Time Magazine's "Best Inventions of 2020" [8] and was the winner of Fast Company's "Best App or Game of 2020." [9]
Year | Title | Role | Technology | Notes |
---|---|---|---|---|
2019–present | Supernatural | Creative Director | Virtual Reality | VR Fitness experience for the Oculus Quest. [10] One of Time Magazine's Best inventions of 2020 [11] and winner of Fast Company's "Best App or Game" of 2020. [12] |
2019 | Clio's Cosmic Quest | Creative Director | Augmented Reality (iOS) and Magic Leap | In collaboration with Preloaded |
2018 | Wonderscope | Creative Director | Augmented Reality | iOS app for kids that uses Augmented Reality to transform ordinary spaces into extraordinary stories [13] |
2017 | The Chemical Brothers & St. Vincent: "Under Neon Lights" | Director | Web VR | Interactive VR music video that can be viewed on Experiments with Google. Nominated for an Emmy Award. |
2017 | Hallelujah | Director | Lytro Immerge technology | VR experience, based on the Leonard Cohen's song reimagined. [14] [15] [16] |
2017 | The Possible VR Series | Director / Creative Director | Virtual Reality | In collaboration with David Gelb & GE |
2016 | Matsanjeni (The Bones) | Director | Virtual Reality | In collaboration with Thirst Project |
2015 | The New York Times: "Walking New York" | Co-director with Chris Milk | Vrse VR | Can be viewed on Google Cardboard or Samsung Gear VR. [14] [17] [4] [5] |
2014 | Evolution of Verse | Creative director and designer, through his work at Stopp/LA | Virtual Reality | In collaboration with Chris Milk & Vrse.works. [18] |
2013 | Beck: "Sound & Vision" | Creative director and designer, through his work at Stopp/LA | Virtual Reality | In collaboration with Chris Milk & Radical Media [19] |
• GE: "The Possible" (2017)
• Intel: "What Lives Inside" (2015) [20]
• adidas: "I am Brazuca" (2014)
• adidas: "miZXFlux" (2014)
• Starbucks: "Meet Me at Starbucks" (2014)
• Chrysler: "Beneath The Surface" (2014)
• Honda: "Project Drive-In (2013)
• Lincoln: "Hello, Again" (2012) [21]
• Range Rover: "The Trail Less Traveled (2012)
Chris Milk is an American entrepreneur, innovator, director, photographer, and immersive artist. He is co-founder and CEO of Within, a virtual reality technology company, and co-founder of Here Be Dragons, a virtual reality production company. Milk began his career directing music videos and commercials for leading artists and brands, and in subsequent years became best known for bridging the gap between emerging technologies and new mediums for storytelling.
Samir Mallal is a Canadian filmmaker whose work touches commercials, virtual reality, and documentaries. Samir is based in Los Angeles, California.
nDreams is a company that develops and publishes video games. Based in Farnborough, Hampshire, UK, it was formed in August 2006 by former SCi and Eidos creative director, Patrick O'Luanaigh.
Joe Brewster is an American psychiatrist and filmmaker who directs and produces fiction films, documentaries and new media focused on the experiences of communities of color.
Oculus Rift is a discontinued line of virtual reality headsets developed and manufactured by Oculus VR, a virtual reality company founded by Palmer Luckey that is widely credited with reviving the virtual reality industry. It was the first virtual reality headset to provide a realistic experience at an accessible price, utilizing novel technology to increase quality and reduce cost by orders of magnitude compared to earlier systems. The first headset in the line was the Oculus Rift DK1, released on March 28, 2013. The last was the Oculus Rift S, discontinued in April 2021.
Lindsey Dryden is a British film director, producer and writer.
Nonny de la Peña is an American journalist, documentary filmmaker, and entrepreneur.
RYOT is an American immersive media company founded in 2012 by Bryn Mooser, David Darg, Molly DeWolf Swenson and Martha Rogers, based in Los Angeles. It specializes in documentary film production, commercial production, virtual reality and augmented reality.
Dražen Bošnjak is a composer and sound designer based in New York City. He founded Q Department, Mach1, and Department of Records. He has created soundtracks and sound design for a number of films, television shows, video games, advertisements, and more recently, virtual reality projects.
Within Unlimited, Inc, or commonly Within, is a studio based in Los Angeles developing the VR fitness service Supernatural on the Meta Quest. The company was founded by Chris Milk and Aaron Koblin in 2014 and initially created, acquired, and distributed 360-degree video, AR, and VR experiences across web, mobile, console, and headsets. The company was acquired by Meta Platforms, Inc., in February 2023.
Janicza Michelle Bravo Ford is an American film director, film producer, and screenwriter. Her films include Gregory Go Boom, a winner of the short-film jury award at the Sundance Film Festival; Lemon, co-written with Brett Gelman; and Zola, co-written with playwright Jeremy O. Harris.
Randall Okita is a Canadian film director, screenwriter and visual artist known for creating work that involves rich visual language and innovative approaches to storytelling.
Foveated rendering is a rendering technique which uses an eye tracker integrated with a virtual reality headset to reduce the rendering workload by greatly reducing the image quality in the peripheral vision.
A virtual reality game or VR games is a video game played on virtual reality (VR) hardware. Most VR games are based on player immersion, typically through head-mounted display unit or headset with stereoscopic displays and one or more controllers.
Gabo Arora is an American filmmaker, creative technologist and Founder/CEO of LIGHTSHED, a studio focusing on emerging technologies. He is a professor at Johns Hopkins University, where he is the Founding Director of the new Immersive Storytelling and Emerging Technology (ISET) program and lab. Formerly, he was a Senior Policy Advisor for Secretary General Ban Ki-moon and the UN's first Creative Director, with over 15 years of field experience. He has directed, produced and pioneered a series of virtual reality documentaries for the United Nations that have premiered at film festivals, featured at the World Economic Forum in Davos, screened at the White House, and have exhibited at the Museum of Modern Art's inaugural program on immersive storytelling.
Viacom NEXT was Viacom's production studio focused on building immersive experiences, interactive music videos, narrative worlds, and video games. Based in New York, the studio employed developers and specialists with expertise in 3D modeling and animation, storytelling, and experience design.
The Oculus Go is a standalone virtual reality headset developed by Meta Reality Labs in partnership with Qualcomm and Xiaomi. It is in the first generation of Facebook Technologies' virtual reality headsets, and the company's first device in the category of standalone VR headsets, which was a new category at the time of the Go's release. The Oculus Go was unveiled on October 11, 2017 during the Oculus Connect developer conference, and released on May 1, 2018. Xiaomi launched their own version of the headset in China as the Mi VR Standalone on May 31, 2018.
Sophia Nahli Allison is an American documentary filmmaker and photographer. Her documentary short A Love Song for Latasha (2019) was nominated for an Academy Award for Best Documentary. It debuted at the Tribeca Film Festival and screened at the Sundance Film Festival in 2020. Allison directed and co-wrote the 2021 HBO Max special Eyes on the Prize: Hallowed Ground.
{{cite web}}
: CS1 maint: archived copy as title (link)